A classic mistake I see many brands make is using a static discount code (like VIP10) instead of leveraging Klaviyo’s integration with Shopify to generate unique codes that expire based on variable timeframes (e.g., 10 days after activation). Switching to unique, time-sensitive codes has helped me create a greater sense of urgency in my campaigns while also building trust with my customers. When brands use static codes and say, “Your welcome code VIP10 is expiring in 24 hours,” it often comes across as unreliable (customers can go back to that code after months to see it still works).
Since implementing variable expiration times for my discount codes, I’ve successfully shortened the time it takes for customers to make their first purchase. Additionally, I’ve “trained” my audience to understand that limited-time offers are truly limited. This has made post-welcome journey offers more effective—especially for those who haven’t yet used their welcome discount.
Finally, I introduced an exclusivity layer for the welcome code, further enhancing its perceived value and encouraging immediate action.