Have any of you implemented a dedicated sending domain? If yes, how does deliverability look like before and after? Assuming that you followed Klaviyo’s best practices for setting up and warming the domain first :)
I’m thinking of implementing it for my company. But as we need to dedicate some time to warm up the domain, it means loss of revenue for us for about 3-4 weeks (due to sending flows only for 1-2 weeks and then super engaged 30d segments for another 1-2 weeks).
If it’s highly impactful, we’d do it. But we’re unsure as to whether the impact is worth it. Creating a conversation here so it’ll be helpful to other who have the same thought/worry :)
Just to share some context, here’s some numbers for our brand.
Unique Open Rate: avg 13.5%
Unique Click Rate: avg 0.62%
Bounce Rate: avg 0.11%
Unsubscribe Rate: 0.11%
Spam Complaint Rate: 0%