+4
Sending to a list of contacts who have never consented to receive emails from your brand is never recommended. When you acquire a list through a third-party, you are not acquiring each individual email address owner’s consent. Sending to a list that was acquired from a third-party will result in elevated bounces, unsubscribes, and spam complaint rates.
Lastly, sending to a list that is acquired from a third party violates Klaviyo’s Acceptable Use Policy.
+1
Hi, what about a scenario where I purchase a list from a third party and use the data in the (phone numbers) to call and ask for their consent to send them an email? I want to use Klaviyo to send media releases to newspapers. I want to if that still goes against your policy or not. I'm of the view that the answer I don't want to hear
+4
Hi
If you are able to collect explicit consent from the contacts to allow you to send emails to them before uploading them onto Klaviyo, then you are fine. I would highly advise maintaining a record of proof of opt-in for each contact you upload onto Klaviyo.
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