Find answers to your email deliverability questions here.
- 115 Topics
- 313 Replies
One of my accounts that has been sending via Klaviyo for years and is only sending to a very engaged user list has seen a sudden spike in bounces particularly from apple accounts like @me @mac and @icloud See screenshot of the email performance in the last 30 days. Anyone else seeing this? Any advice? These are soft bounces. What should I check to find out why this is happening?
Hey guys!Quick question: So about 2 months back we started using a new sender’s domain. At first we sent emails to the entire list (around 60k) and got an average open rates of around 7%, Now after learning about warming up the sender’s infrastructure, we have started sending to engaged 30 day segment ONLY. Our open rates per campaign is around 20% for the last 3 days. We sent almost daily emailI want to quickly ramp up my list and start sending more people. Do I wait for the average open rate to get to around 20%, and then slowly ramp up?
Hi there,Suppose I am a Shopify Store owner with about 50,000 email profiles who have opted-in to receive marketing emails from me either through Shopify’s sign up form or while checking out. I want to upgrade my email marketing and get a Klaviyo subscription. Next I integrate my Shopify store with the Klaviyo account so that all historic engagement data (i.e., opens, clicks, etc.) is taken up by Klaviyo. I build my 30 day engaged segment following the Klaviyo guide. Suppose the outcome is 5,000 profiles who have engaged in the previous month. The question is…What should I do next? Should I send a campaign to these engaged profiles? Or should I first set up high engagement flows like welcome series, abandonment cart, browse abandonment etc?In the “How to ramp and warm your sending infrastructure” guide, judging from the order of numbering, it looks like we should send a campaign to the engaged segment first. Also, the same document suggests that we should set a welcome flow after 14 da
Hi all, I’ve been looking into how to improve deliverability, and one of those ways seems to be to keep links in an email at five or under. This includes links to social media. In a campaign or flow, I may use a number of links. And then including the social media links will take the email over 5 links. In some cases, clients have over 5 different social media platforms that they want included. Which takes me well over 5 links just by including the social media alone! How do you balance it? Best practices that I’ve read seem divided. Some say to always include social media. Others say to always minimize links by removing social media. I’d like to hear the community's thoughts on the best way to manage this. Thank you!
Hello! I’m starting email for a new business and when putting the welcome flow LIVE I noticed that the emails are going to spam. I don’t think i’s a “bad reputation” issue because it’s a new account. I guess i want to know if this is happening to anyone else and how can i be fixed?
This is my first time working with a client. The store I am working with has a large instagram following (300k) and are just setting up their email marketing channel, they have not yet leveraged their following to grow the listI have created some core flows for them (welcome series, cart, browser, checkout abandon) all tested and I’m happy with them. All these flows are 9 emails long and 11-14 days long - is this too long for a new store? I am now working on their winback, upsell, sunset series etc.I have created a pop up form which is currently being A/B tested Looking for some advice for my best next step once I have the rest of the flows complete.Is there anything crucial I need to do before we start leveraging their IG following to grow the list? Thanks Gary
Hi everyone,I have a question for the tracking number, How do I get the tracking number on various items? Because we are Dropshipping, We have many suppliers there, For example, If a customer orders 4 products from our store, and also a customer chooses 4 different products in my store, surely it's from a different supplier right? how to get 4 tracking numbers in different suppliers.Summary of my question:1. How to get tracking numbers from different suppliers?2. How to have 4 different tracking numbers put in the email during shipping?3. How to sync tracking number in Klaviyo?Thank you.
Have anyone exerpienced this before?The DNS records couldn’t be created as domain sendgrid.net couldn’t be found in UltraDNSMy hosts wont enable the DNS records for our domain for dedicated sending, is there a way around this?
I’ve recently started working with a client. He want’s to scrape emails from instagram and other place from the internet and cold email for his shopify store. Is this legal?also I’m trying to tell him that it can seriously affect his deliverability as people will be reporting as spam.Would I be correct in saying this?
Klaviyo automatically applies the necessary SPF (sender policy framework) and DKIM (DomainKeys Identified Mail)records when you have a dedicated sending domain set up for your account. When the CNAME records are added to your DNS, a subdomain is created and delegated over to Klaviyo to control and make use of. At this point, Klaviyo automatically adds the necessary SPF/DKIM records to set your account up to send emails using your own dedicated domain. On your end, you only need to add the prescribed CNAMEs; no records are required.For additional resources, you can learn How to Set up a Dedicated Sending Domain in this article.
We just sent a campaign today and I am noticing a lot of bounces from email addresses ending in bellsouth.com - including, in at least one case, a person who successfully received a campaign that we sent on Tuesday. Is there something weird going on with Bellsouth? Is this happening to anyone else?
Is there a way to know where an email lands (i.e., general inbox, spam/junk, or tabbed inbox) after it's sent?F.A.Q.
When an email is delivered to the recipient, it is up to the inbox provider (e.g., Gmail, Outlook, etc.) to determine where the email is placed. Email service providers, including Klaviyo, do not receive any feedback on where the email was placed. However, reviewing your open rates allows you to get a sense of where your emails landed. If you are seeing low open rates, that indicates that the email was placed in an inbox that has low visibility (e.g., spam/junk).
hi, I have a transactional email setup for the order confirmation. It has been working ok but lately more and more people are telling me that they have not received the email at all (checked spam folders and all) or they got it in their spam folder. Is there a way that I’m 100% sure that they receive the email please?
I am seeing an elevated number of bounces for the first time after setting up a dedicated sending domain, what happened?F.A.Q.
When you first set up a dedicated sending domain, the first thing you should do is warm up your new sending domain. Neglecting to do so can result in high bounce rates. Since you are on a new sending domain, inbox providers are keeping a very close eye on the domain to make sure you are a good sender. If you set up a dedicated sending domain and decide to batch and blast (send to your whole list at once), inbox providers will see this as a red flag and bounce the majority of the emails that are being sent to their server. This could also happen even if you sent to an engaged segment with a high recipient count. When you first set up a dedicated sending domain, we would suggest following this guide: Guide to Warming Your Sending Infrastructure to ensure that you properly warm up your new sending domain.
Hi, my client came from Shopify and used Shopify Mail to send newsletter before moving to Klaviyo. Unfortunately no engagement data like open and click per subscribers were passed from Shopify Mail to Klaviyo during the migration. In fact, I don’t think those are available on Shopify Mail.In other words, we have no way to segment subscribers by engagement until we send a few campaigns on Klaviyo.In addition, we have messages that we need to send and can’t really wait a few weeks before sending campaigns.In this case, what we can do to warm the infrastructure the best we can? What’s your recommendations? Thanks!
Hi all,I’m looking for some helpful opinions. I’ve recently taken over a new email account. They have a healthy list size (about 20,000 subscribers) and decent open/click rates, but they have super high spam and bounce rates. I believe this is because in 2019, someone set them up with their own dedicated sending domain, but they set it up through sendgrid.info. It looks like sendgrid had a massive data leak years ago, and now all of our emails get sent straight to Spam. We definitely need to get away from sendgrid, but I’m wondering if you think we should move to our own sending domain from our website or to a Klaviyo server?
We recently migrated from Mailchimp, did the warming up process and within that our open rates were high! Since they were performing fairly well, we sent out a few campaigns to our entire newsletter, and have been feeling frustrated and disappointed with the results. Within Mailchimp, our open rates were anywhere from 25% to 40%, and we were making on average ~$600 per email. But since migrating they’ve all been cut in half. Again, we did the warming up process, and everything was looking okay! Are we doing something wrong? Are we missing something?
Hi Experts, Was their any updates made by Gmail for Privacy. I have just registered on Glockapps and they flagged our emails are going into spam on Gmail. based on the recommendations, i removed unwanted images and shorten the image size to balance 65/35 but the difference is not huge, it is still flagging spam. though the open rate for Gmail emails is 31%.Just wondering if there was any change happened in gmail privacy which is why it is happening? If so should i create a separate segment for gmail customers and start sending text based emails?
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