Find answers to your email deliverability questions here.
- 105 Topics
- 286 Replies
Hey guys!Quick question: So about 2 months back we started using a new sender’s domain. At first we sent emails to the entire list (around 60k) and got an average open rates of around 7%, Now after learning about warming up the sender’s infrastructure, we have started sending to engaged 30 day segment ONLY. Our open rates per campaign is around 20% for the last 3 days. We sent almost daily emailI want to quickly ramp up my list and start sending more people. Do I wait for the average open rate to get to around 20%, and then slowly ramp up?
Hello,We’ve been experiencing deliverability issues as of late and wanted to ask the community for best practices to implement with our campaigns and flows. Right now one of our solutions is to add the following Flow Filter logic to all flows: Our Do Not Validity list is a list of all addresses we discovered that were Invalid, Spam Traps, etc. Any Feedback? Or, do you think this is a good solution?
Hi Experts, Was their any updates made by Gmail for Privacy. I have just registered on Glockapps and they flagged our emails are going into spam on Gmail. based on the recommendations, i removed unwanted images and shorten the image size to balance 65/35 but the difference is not huge, it is still flagging spam. though the open rate for Gmail emails is 31%.Just wondering if there was any change happened in gmail privacy which is why it is happening? If so should i create a separate segment for gmail customers and start sending text based emails?
Say you have a few segments of warm (or not) leads in your list that you haven’t emailed ever since they opted in. You don’t want to just enroll them into your welcome sequence a few months later out of the blue. It would seem a bit odd and result in unsubscribes or spam complaints. A short email explaining why they haven’t received any communication might bridge that gap between unmet expectations and reality. So what’s the best way to do that? Modify the welcome flow by adding the winback email in the beginning, hoping it will be enough. Concern here would be that those who are no longer interested can only opt out by unsubscribing. Some might also report as spam. Send a campaign that asks if they are still interested and provide a way to opt back into the list and then into the welcome flow automatically. This seems like the best way, since you are directly obtaining consent again. But, I don’t know how to set that up technically. Looking for advice on this and technical
Hi, my client came from Shopify and used Shopify Mail to send newsletter before moving to Klaviyo. Unfortunately no engagement data like open and click per subscribers were passed from Shopify Mail to Klaviyo during the migration. In fact, I don’t think those are available on Shopify Mail.In other words, we have no way to segment subscribers by engagement until we send a few campaigns on Klaviyo.In addition, we have messages that we need to send and can’t really wait a few weeks before sending campaigns.In this case, what we can do to warm the infrastructure the best we can? What’s your recommendations? Thanks!
Will adding a dedicated sending domain in Klaviyo impact my ability to use Google Workspace for email addresses at that domain?
I’ve created a subdomain just for ecommerce emails, and I want my ecommerce emails to come from the address firstname.lastname@example.org. If I set up subdomain.website.com as the dedicated Klaviyo sending domain, will I still be able to send and receive emails from the email@example.com address using Google Workspace? I have limited experience with DNS so I’m not sure! Thanks!
Hi everyone, I’m trying to verify a dedicated sending domain. I created the subdomain “email.website.com” In order to get the dedicated sending domain verified, I need to add a CNAME that uses “email” as the hostname. When I go to create this in the DNS manager, I get the error that an A record already exists using “email” as the host name, and that I may not mix CNAME records with other records for the same name.Has anyone else run into this problem before? If so, is there a way around it? I’m using cPanel and Hostgator Thanks!
My personal email is a mac account. I subscribed to my list and was able to successfully send a preview email to my mac address. This happened twice and now all emails are bouncing. Not in junk/spam folders, just flat out bouncing. I had my husband check his mac address and same thing, all emails are bouncing. Does anyone know why this is happening, or more importantly how I can fix it? I can’t unsubscribe and start over as I am not receiving the emails.Both mac addresses were migrated over from a previous Shopify list. I would think that’s it, however I was able to receive two preview emails just fine. I made sure the sender email address (which I receive emails from just fine) was added to contacts. Are email addressesv using mac.com compatible with Klaviyo? Any assistance is greatly appreciated.
I’d like to know why all of a sudden every single link in our eDm’s that are sent out to thousands of customers display this URL: http://trk.klclick1.com/ls/click?upn=tVdPD2dd0mGUDKwJtyrkDPy0om78ILtyaLspOF-2Br9yq4SPgiPC8C-2Bpecq7rSeLmx5K7n6feLTk4TYs65dBs6Ha57W0HVwx9DfDYyOR6Iq0RUymmL8A2RqAyD-2F2JJ-2Bdy-2BtXNS-2BB4trwIMgNpHSnLlIzkAE9MDbYr60U8whHTB3XRluDxe-2BDkOFGwQd8XSy53Bn8-2Bx6PW2Dra64zTxdLpIdr3Y4s0etg4HyuPHd3TFh5RyggfMmwd6ldsPBsR5FXZlg6VI5JJW-2B-2FW-2Fq-2B2fU7jywS3UV2pw03dh1GN-2FL0l9gboegUbQ7MfQ81A9TUagl9pBlFJiAeB4kQ8xw6EokZSejg41P22aHRWKlEB81vydWrXqnyQh7dMptif9rojzoJtU-2FQ8dNM8NaJuLxcLEIPz5cw-3D-3DCHoi_Dsw5IMBLRdmE83rEsMKbTnu-2BqwBGhmACcv55MiFLvziGV-2BASxAcjUXn9ve7cYwB9-2BmfU91AssqxlYc515leaxEYqvOcAI13kfw2yhrrUQWP15UWYqXzaIkJNnX9GkDClXIVFmeXgC4zDowIfKP5UZZIt65E-2BH0SV0yojloyLZONa4g-2FtgtymdxdKfPHlYpeMrlMtO7EKHDguNTzY4GsK2X-2F-2Frwct7USFUJ4YQE0goVcpyIj-2Fo40UD0FsP97MyMyqL7Cqid5fAxxEpYtK33puNMVSUbeMWT9Yni-2BrpY-2BGpGR7bZ8JyPj3-2BbM3-2BqXhyoxomf5uIVKtKmyZ9MMZ-2FBmHhxB5Rh0pxqGMcMOpqg0ETV
Guyz I am getting a huge BOUNCE RATE on automated flows emails. My Client recently purchase the domain from name cheap & started using klaviyo 20 days ago. But In these 20 days time spam, we face bounce rate in every flow Specially in Abandoned Checkout & Customer Thank-You Flow What could be the reason ? after 20 days I sent my first campaign. but I didnt face any bounce rate on campaign, but getting bounce on automated flows? What’s The Solution Abandoned Checkout | 8%First Time Customer Thank-You | 7%Browse Abandoned | 3%Abandoned Cart | 3% Customer Win-Back | 3%Welcome Series | 2% NOTE : These are the bounce rates I got in these 20 days.
Hello, we have big problems to send e-mails to our customers with t-online mail accounts. We follow all tipps and steps from Klaviyo like have a dedicated sending IP, warming IP etc. But our mails are still soft bouncing. We get in contact with the t-online support and the need the exact return messages to filter out the problem. So where can I get or see the log files from the bounced mails? Thank you in forward!
Hi all, I switched from Mailchimp back in December. I thought it would be a perfect time to warm my list as December and January are usually slow months for me. The thing is, I first had a bad flare up of tendonitis and right after came down with the flu that turned into pneumonia and a hospital stay. So, I was not able to work on my business at all the past 8 weeks. I’m now back to work and things were so slow I really need to have a store sale to get some income coming in. I don’t have time to wait a month to warm up my list.What’s the worst that can happen if I just email my sale to my whole list? I suppose I can just send out sale notices to my most engaged audience? I’m not even sure how to do that. I’ll have to do some reading.Any thoughts and suggestions appreciated. I just really can’t wait a month to do a sale campaign.
Hi folks, What are you all doing to filter autoresponders, bounced notification and out of office replies? I want emails to reply to my customer service email address, but i don’t need my customer service team spending hours deleting emails after a big campaign. Thank you!
Anyone else seeing issues with gmail opens and/or deliverability? Open rates for our welcome email dropped drastically on gmail addresses around the end of January, but all other domains are the same. I’m thinking there might be deliverability problems, and I’ve had a few cases of people our organization getting the welcome email in their spam folder. We use the ksd1.klaviyomail.com, and I have seen a few of our IP addresses show on blacklists (though not major ones).
We recently migrated from Mailchimp, did the warming up process and within that our open rates were high! Since they were performing fairly well, we sent out a few campaigns to our entire newsletter, and have been feeling frustrated and disappointed with the results. Within Mailchimp, our open rates were anywhere from 25% to 40%, and we were making on average ~$600 per email. But since migrating they’ve all been cut in half. Again, we did the warming up process, and everything was looking okay! Are we doing something wrong? Are we missing something?
Hi, I was running deliverability analysis using this tool (https://www.mail-tester.com/) and it gave my email a rating of 7/10, which is good, but not great. My Spam Assassin score is -1 (lower than -5 and the email is toast). What concerns me is that my server IP is in 3 blacklists Additionally, another major issue is that there are two broken links (which appear to be tracking links not within my control How do I fix these issues and improve my deliverability?
Can the same dedicated sending domain be shared amongst other Klaviyo accounts? Does the new account need to warm up the domain again?F.A.Q.
Can the same dedicated sending domain be shared amongst other Klaviyo accounts? Yes, the same dedicated sending domain can be shared amongst other Klaviyo accounts. Does the new account need to warm up the domain again? If the domain is already warmed up by a different Klaviyo account, the new Klaviyo account does not need to warm up the sending domain again. However, it’s important to be cognizant of the performance of all Klaviyo accounts that are using the same sending domain, as it will affect the sender reputation of that one domain.
I am seeing an elevated number of bounces for the first time after setting up a dedicated sending domain, what happened?F.A.Q.
When you first set up a dedicated sending domain, the first thing you should do is warm up your new sending domain. Neglecting to do so can result in high bounce rates. Since you are on a new sending domain, inbox providers are keeping a very close eye on the domain to make sure you are a good sender. If you set up a dedicated sending domain and decide to batch and blast (send to your whole list at once), inbox providers will see this as a red flag and bounce the majority of the emails that are being sent to their server. This could also happen even if you sent to an engaged segment with a high recipient count. When you first set up a dedicated sending domain, we would suggest following this guide: Guide to Warming Your Sending Infrastructure to ensure that you properly warm up your new sending domain.
Have any of you implemented a dedicated sending domain? If yes, how does deliverability look like before and after? Assuming that you followed Klaviyo’s best practices for setting up and warming the domain first :) I’m thinking of implementing it for my company. But as we need to dedicate some time to warm up the domain, it means loss of revenue for us for about 3-4 weeks (due to sending flows only for 1-2 weeks and then super engaged 30d segments for another 1-2 weeks). If it’s highly impactful, we’d do it. But we’re unsure as to whether the impact is worth it. Creating a conversation here so it’ll be helpful to other who have the same thought/worry :) Just to share some context, here’s some numbers for our brand. Unique Open Rate: avg 13.5%Unique Click Rate: avg 0.62%Bounce Rate: avg 0.11%Unsubscribe Rate: 0.11%Spam Complaint Rate: 0%
An email bounces when it doesn’t successfully deliver or is rejected from the inbox provider. Klaviyo will automatically suppress profiles that hard bounce, but what about emails that soft bounce?Klaviyo will suppress these profiles automatically after 7 consecutive bounces (with no successful deliveries in between) but if you’re concerned about your deliverability, you may want to consider cleaning these bounces from your list! You can create a segment of profiles who have bounced a certain number of times (i.e. 3x) and suppress that segment of customers before they reach the 7 consecutive bounce rule. To do this, create a segment in your account using the following conditions:You can use the filter icon to filter by Bounce Type and then select Soft when you click into the text box. Note that if you simply segment by Bounced Email, all profiles that bounce (regardless of the Bounce Type) will be pulled into your segment!Once created, export this segment as a CSV, navigate to the Profi
Sending to a list of contacts who have never consented to receive emails from your brand is never recommended. When you acquire a list through a third-party, you are not acquiring each individual email address owner’s consent. Sending to a list that was acquired from a third-party will result in elevated bounces, unsubscribes, and spam complaint rates. Lastly, sending to a list that is acquired from a third party violates Klaviyo’s Acceptable Use Policy.
Hello, I recently discovered a problem with one of my emails :When the email “n°2” on my flow is sent, the status “Received Email” appears, but when the user opens it, the status “Opened Email” does not appear…The problem only occurs with email “n°2” of my flow, and this email is not considered “Spam”.
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