Find answers to your email deliverability questions here.
- 105 Topics
- 286 Replies
Is there a way to know where an email lands (i.e., general inbox, spam/junk, or tabbed inbox) after it's sent?F.A.Q.
When an email is delivered to the recipient, it is up to the inbox provider (e.g., Gmail, Outlook, etc.) to determine where the email is placed. Email service providers, including Klaviyo, do not receive any feedback on where the email was placed. However, reviewing your open rates allows you to get a sense of where your emails landed. If you are seeing low open rates, that indicates that the email was placed in an inbox that has low visibility (e.g., spam/junk).
If you see that emails sent to your internal team or organization are getting blocked, check to see if the account is on a dedicated sending domain or not first. If the account is sending on Klaviyo’s shared sending domain, your organization’s internal filter is most likely blocking the emails because of the From Address and sending domain address misalignment. This misalignment is often seen as spoofing by filters. We suggest setting up a dedicated sending domain for your account. For more information on How to Set Up a Dedicated Sending Domain, check out this article. If the account is on their own dedicated sending domain and emails are still getting blocked (happens with Mimecast quite often), we suggest allow-listing your dedicated sending domain on your filtering software.
Hi, I was running deliverability analysis using this tool (https://www.mail-tester.com/) and it gave my email a rating of 7/10, which is good, but not great. My Spam Assassin score is -1 (lower than -5 and the email is toast). What concerns me is that my server IP is in 3 blacklists Additionally, another major issue is that there are two broken links (which appear to be tracking links not within my control How do I fix these issues and improve my deliverability?
So as a standard test I added a mail-tester.com email address to a Klaviyo list, and included it in a test campaign send. The result is a SpamAssasin error: SHOPIFY_IMG_NOT_RCVD_SFYAny ideas can I debug further and/or fix?I’m already somewhat familiar with the techy side of email headers, deliverability, DNS, HTML, networking etc having worked in a tech support role - but just wondering if this is something where others have experienced and/or already fixed it. I did have a ticket related to this, but got told “it’s a Shopify issue” which is just not very helpful.Context:Screenshot from mail-tester.com
hi, I have a transactional email setup for the order confirmation. It has been working ok but lately more and more people are telling me that they have not received the email at all (checked spam folders and all) or they got it in their spam folder. Is there a way that I’m 100% sure that they receive the email please?
Have any of you implemented a dedicated sending domain? If yes, how does deliverability look like before and after? Assuming that you followed Klaviyo’s best practices for setting up and warming the domain first :) I’m thinking of implementing it for my company. But as we need to dedicate some time to warm up the domain, it means loss of revenue for us for about 3-4 weeks (due to sending flows only for 1-2 weeks and then super engaged 30d segments for another 1-2 weeks). If it’s highly impactful, we’d do it. But we’re unsure as to whether the impact is worth it. Creating a conversation here so it’ll be helpful to other who have the same thought/worry :) Just to share some context, here’s some numbers for our brand. Unique Open Rate: avg 13.5%Unique Click Rate: avg 0.62%Bounce Rate: avg 0.11%Unsubscribe Rate: 0.11%Spam Complaint Rate: 0%
Can the same dedicated sending domain be shared amongst other Klaviyo accounts? Does the new account need to warm up the domain again?F.A.Q.
Can the same dedicated sending domain be shared amongst other Klaviyo accounts? Yes, the same dedicated sending domain can be shared amongst other Klaviyo accounts. Does the new account need to warm up the domain again? If the domain is already warmed up by a different Klaviyo account, the new Klaviyo account does not need to warm up the sending domain again. However, it’s important to be cognizant of the performance of all Klaviyo accounts that are using the same sending domain, as it will affect the sender reputation of that one domain.
Hi everyone, I’m trying to verify a dedicated sending domain. I created the subdomain “email.website.com” In order to get the dedicated sending domain verified, I need to add a CNAME that uses “email” as the hostname. When I go to create this in the DNS manager, I get the error that an A record already exists using “email” as the host name, and that I may not mix CNAME records with other records for the same name.Has anyone else run into this problem before? If so, is there a way around it? I’m using cPanel and Hostgator Thanks!
Hello!I just sent my first campaign to my subscriber list, but where only non-gmail recipients are receiving my emails. Yet it says all were delivered.I am just starting out with Klaviyo and entered my small list manually. Myself being one of them, who did not receive it.Does anyone have advise for this issue?
An email was sent out, but the recipient never received it. They also checked their junk folders. Why did this happen?F.A.Q.
If we see the “Received Email” metric on the recipient’s profile, it means that the email was received and queued for delivery by the recipient’s server. This does not necessarily mean that the email reached the recipient’s inbox. If the recipient did not receive the message, or if there was a delay in receiving the email while it is showing “Received Email” on the profile, one possible reason could be a filtering program they make use of on their end. If their filtering program is preventing the email from reaching the inbox, they should try allow-listing their dedicated sending domain. Either way, any more information regarding the status of that email can only be provided by the recipient's ISP.
If you are interested in learning more about what is not permitted on Klaviyo, check out our Acceptable Use Policy. The Acceptable Use Policy will apply to both our email and SMS services. However, there is additional prohibited content for SMS. Learn more about prohibited SMS content.
I am seeing an elevated number of bounces for the first time after setting up a dedicated sending domain, what happened?F.A.Q.
When you first set up a dedicated sending domain, the first thing you should do is warm up your new sending domain. Neglecting to do so can result in high bounce rates. Since you are on a new sending domain, inbox providers are keeping a very close eye on the domain to make sure you are a good sender. If you set up a dedicated sending domain and decide to batch and blast (send to your whole list at once), inbox providers will see this as a red flag and bounce the majority of the emails that are being sent to their server. This could also happen even if you sent to an engaged segment with a high recipient count. When you first set up a dedicated sending domain, we would suggest following this guide: Guide to Warming Your Sending Infrastructure to ensure that you properly warm up your new sending domain.
Why am I getting high bounces, spam complaints, and unsubscribe rates from a list I collected through a giveaway?F.A.Q.
When given the opportunity to win something for free by entering an email, people will take advantage of this opportunity as there is nothing to lose for them. However, as an email marketer, you are at risk of collecting emails that are either invalid or are not engaged with your brand. When sending to this list, there is a likelihood that you see lower than normal performance. To help minimize your bounce, spam, and unsubscribe rates, we recommend turning double opt-in on if it is not already. This will help you obtain a cleaner list through your giveaway promotion.Along with using double opt-in, the first campaign sent to this new list should remind the recipient of how their email was collected in the first place. This would help mitigate the likelihood of recipients marking your email as spam.
Say you have a few segments of warm (or not) leads in your list that you haven’t emailed ever since they opted in. You don’t want to just enroll them into your welcome sequence a few months later out of the blue. It would seem a bit odd and result in unsubscribes or spam complaints. A short email explaining why they haven’t received any communication might bridge that gap between unmet expectations and reality. So what’s the best way to do that? Modify the welcome flow by adding the winback email in the beginning, hoping it will be enough. Concern here would be that those who are no longer interested can only opt out by unsubscribing. Some might also report as spam. Send a campaign that asks if they are still interested and provide a way to opt back into the list and then into the welcome flow automatically. This seems like the best way, since you are directly obtaining consent again. But, I don’t know how to set that up technically. Looking for advice on this and technical
I'm having trouble with my emails. They all are bouncing. I just recently migrated my Wix account to Shopify. I've set up my Klaviyo account and a few flows, but none of the flows are reaching my customers once triggered. Also i sent myself a test email and it still bounced.Am I missing something on my end? I’m not sure why my emails are bouncing.
My IP reputation on Google Postmaster is poor, but my domain reputation is fine. Does the poor IP reputation affect my deliverability with Gmail?F.A.Q.
Gmail looks at the domain reputation more than they look at your IP reputation. They are aware that reputations of IPs can be impacted by multiple senders, as email marketing often uses shared IPs at large ESPs like Klaviyo. Meanwhile, the reputation of the domain is in the control of the domain owner/sender. So, the IP reputation has very little impact as long as your sending domain reputation is strong.
My personal email is a mac account. I subscribed to my list and was able to successfully send a preview email to my mac address. This happened twice and now all emails are bouncing. Not in junk/spam folders, just flat out bouncing. I had my husband check his mac address and same thing, all emails are bouncing. Does anyone know why this is happening, or more importantly how I can fix it? I can’t unsubscribe and start over as I am not receiving the emails.Both mac addresses were migrated over from a previous Shopify list. I would think that’s it, however I was able to receive two preview emails just fine. I made sure the sender email address (which I receive emails from just fine) was added to contacts. Are email addressesv using mac.com compatible with Klaviyo? Any assistance is greatly appreciated.
Hi all,I’m looking for some helpful opinions. I’ve recently taken over a new email account. They have a healthy list size (about 20,000 subscribers) and decent open/click rates, but they have super high spam and bounce rates. I believe this is because in 2019, someone set them up with their own dedicated sending domain, but they set it up through sendgrid.info. It looks like sendgrid had a massive data leak years ago, and now all of our emails get sent straight to Spam. We definitely need to get away from sendgrid, but I’m wondering if you think we should move to our own sending domain from our website or to a Klaviyo server?
I have a very old list that I have not sent to in a while. How can I start sending to it again?F.A.Q.
Before sending to an old list, ask yourself Why?. What is the goal of sending to this list again and why are you doing it now? Oftentimes, emails that have not engaged for over a year are considered unengaged/invalid, and sending to them can put your deliverability at risk. If you decide that it is in your business’s best interest to send to these contacts again, here are some tips to help you get the most out of this list: Start slow. As these contacts are old and have not engaged with your brand in quite a while, there is no rush to contact them all at the same time. Break your list down into smaller lists and gradually send to them over time. Don’t put them back into your regularly scheduled campaign sends where you send to those who are already engaged with your brand. This old list of contacts has not heard from you in quite some time and might’ve forgotten about your brand. The content you send to this old list should re-introduce your brand and try to grab the subscribers att
Good Morning! I hoping someone could help me with my email situation. So I have been talking with klaviyo support about my all of my emails bouncing. So he informed me that I shouldn’t use my yahoo email to send messages and that i should set up a Dedicated Sending Domain. My question is: Should I purchase a business email and use that email with my klaviyo account?Thank you in advance!
Hi there,I’ve set up a dedicated sending domain using instructions from this page. However, I’m using Media Temple, and for some reason their DNZ zone records don’t accept the @ symbol in the name field for the site verification txt entry. Gives me an error if I try to save it, so I left the field empty to be able to save it.It looks like the verification is all set though. I get a Your sending domain email.odetothings.com has been applied in Klaviyo, and I was able to send a test email. But I want to make sure I’m not doing something wrong. Is the @ symbol important in this process?Thanks, –oo
Hello, I recently discovered a problem with one of my emails :When the email “n°2” on my flow is sent, the status “Received Email” appears, but when the user opens it, the status “Opened Email” does not appear…The problem only occurs with email “n°2” of my flow, and this email is not considered “Spam”.
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