Find answers to your email deliverability questions here.
- 98 Topics
- 268 Replies
Say you have a few segments of warm (or not) leads in your list that you haven’t emailed ever since they opted in. You don’t want to just enroll them into your welcome sequence a few months later out of the blue. It would seem a bit odd and result in unsubscribes or spam complaints. A short email explaining why they haven’t received any communication might bridge that gap between unmet expectations and reality. So what’s the best way to do that? Modify the welcome flow by adding the winback email in the beginning, hoping it will be enough. Concern here would be that those who are no longer interested can only opt out by unsubscribing. Some might also report as spam. Send a campaign that asks if they are still interested and provide a way to opt back into the list and then into the welcome flow automatically. This seems like the best way, since you are directly obtaining consent again. But, I don’t know how to set that up technically. Looking for advice on this and technical
Hi, I was running deliverability analysis using this tool (https://www.mail-tester.com/) and it gave my email a rating of 7/10, which is good, but not great. My Spam Assassin score is -1 (lower than -5 and the email is toast). What concerns me is that my server IP is in 3 blacklists Additionally, another major issue is that there are two broken links (which appear to be tracking links not within my control How do I fix these issues and improve my deliverability?
Hi folks,The back in stock notification seemed to be working fine, but it turns out it’s showing on a product that uses options, and both options are in stock.I have a bad feeling this is going to be one of those situations where there’s a “gotcha” and it will be a case of “cant use back in stock in BigCommerce if you also use options” or something similar. I’m hoping to be proved wrong.Thought I’d reach out here in case someone else has experienced this. The time zone difference means I most likely won’t get a response from Klaviyo until tomorrow morning.Thanks!
I just switched my sign up forms from Mailchimp to Klaviyo last week and I’ve already gotten a few sign ups.I guess I should have thought through this strategy before Black Friday but I happened to see something about it being a good idea to “Warm Up” your list when you switch where your emails are coming from.Do I have time to do that before Black Friday? Am I asking for trouble starting my very first campaigns as big BFCM promotions?I thought about sending my promotions via Mailchimp and ease into Klaviyo, but #1, I was hoping to skip another month of double paying for my newsletters - it’s not a super big deal, but would be nice. Plus, my promotions wouldn’t go to the new sign ups. I suppose I could manually add in Mailchimp.Appreciate any advice on how to proceed. Thanks!
Deliverability and Compliance AMAInterview
With Black Friday and Cyber Monday fast approaching, we’re proud to host our AMA (Ask Me Anything) with our Deliverability and Compliance team. Sitting down with us to help you navigate through the deliverability landscape this holiday season is @Apollonia our Deliverability and Compliance Consultant. To level up your Deliverability this holiday season, submit your questions by 5:00pm EST on Wednesday, November 17, 2021 before it closes! Be sure to check back on this post on Friday, November 19, 2021 to see what other Community members are asking, and what Apollonia recommends!
An email bounces when it doesn’t successfully deliver or is rejected from the inbox provider. Klaviyo will automatically suppress profiles that hard bounce, but what about emails that soft bounce?Klaviyo will suppress these profiles automatically after 7 consecutive bounces (with no successful deliveries in between) but if you’re concerned about your deliverability, you may want to consider cleaning these bounces from your list! You can create a segment of profiles who have bounced a certain number of times (i.e. 3x) and suppress that segment of customers before they reach the 7 consecutive bounce rule. To do this, create a segment in your account using the following conditions:You can use the filter icon to filter by Bounce Type and then select Soft when you click into the text box. Note that if you simply segment by Bounced Email, all profiles that bounce (regardless of the Bounce Type) will be pulled into your segment!Once created, export this segment as a CSV, navigate to the Profi
Good Morning! I hoping someone could help me with my email situation. So I have been talking with klaviyo support about my all of my emails bouncing. So he informed me that I shouldn’t use my yahoo email to send messages and that i should set up a Dedicated Sending Domain. My question is: Should I purchase a business email and use that email with my klaviyo account?Thank you in advance!
Hi there - we experience huge problems with bounces to all @t-online.de address (which is Germany’s biggest online provider, hence a big problem for as as Germany is our key market). Essentially all e-mails to @t-online.de bounce for several months already, and we now have several thousand suppressed profiles because of that.I contacted Klaviyo several times and they always say they will look into it (and trying one more time now), however the problem persists.Does anyone have any advice on how to best address this? Is this something Klaviyo needs to fix (i.e. is Klaviyo getting blocked), or is our domain the problem? Note we just started to set up our own domain in Klaviyo (have added DNS accordingly), but no results yet.Also does anyone know how I can un-suppress the profiles in bulk?Thanks for the help, any advice highly appreciated!
Hello, we have big problems to send e-mails to our customers with t-online mail accounts. We follow all tipps and steps from Klaviyo like have a dedicated sending IP, warming IP etc. But our mails are still soft bouncing. We get in contact with the t-online support and the need the exact return messages to filter out the problem. So where can I get or see the log files from the bounced mails? Thank you in forward!
I have throughly gone through setting up my Klaviyo account to the best of my knowledge and research. However, even after setting every timing right and keeping the automations set correct, most of my mails don’t fire. Some do at some odd hours in the day, but for some the mails don’t fire instantly. I have seen mails delivering around 11-19 hours past the trigger. I have 2 mails with disabled time delay, so that they fire immediately after the trigger is made, but sometimes they just don’t do. And that keeps me unsure of all my users getting the important info at the right time. Does anyone know of any such glitches or bugs with Klaviyo, going on currently, or what other possible reasons could it be for the above? Would appreciate any help!Thank you
My personal email is a mac account. I subscribed to my list and was able to successfully send a preview email to my mac address. This happened twice and now all emails are bouncing. Not in junk/spam folders, just flat out bouncing. I had my husband check his mac address and same thing, all emails are bouncing. Does anyone know why this is happening, or more importantly how I can fix it? I can’t unsubscribe and start over as I am not receiving the emails.Both mac addresses were migrated over from a previous Shopify list. I would think that’s it, however I was able to receive two preview emails just fine. I made sure the sender email address (which I receive emails from just fine) was added to contacts. Are email addressesv using mac.com compatible with Klaviyo? Any assistance is greatly appreciated.
I'm having trouble with my emails. They all are bouncing. I just recently migrated my Wix account to Shopify. I've set up my Klaviyo account and a few flows, but none of the flows are reaching my customers once triggered. Also i sent myself a test email and it still bounced.Am I missing something on my end? I’m not sure why my emails are bouncing.
I’d like to know why all of a sudden every single link in our eDm’s that are sent out to thousands of customers display this URL: http://trk.klclick1.com/ls/click?upn=tVdPD2dd0mGUDKwJtyrkDPy0om78ILtyaLspOF-2Br9yq4SPgiPC8C-2Bpecq7rSeLmx5K7n6feLTk4TYs65dBs6Ha57W0HVwx9DfDYyOR6Iq0RUymmL8A2RqAyD-2F2JJ-2Bdy-2BtXNS-2BB4trwIMgNpHSnLlIzkAE9MDbYr60U8whHTB3XRluDxe-2BDkOFGwQd8XSy53Bn8-2Bx6PW2Dra64zTxdLpIdr3Y4s0etg4HyuPHd3TFh5RyggfMmwd6ldsPBsR5FXZlg6VI5JJW-2B-2FW-2Fq-2B2fU7jywS3UV2pw03dh1GN-2FL0l9gboegUbQ7MfQ81A9TUagl9pBlFJiAeB4kQ8xw6EokZSejg41P22aHRWKlEB81vydWrXqnyQh7dMptif9rojzoJtU-2FQ8dNM8NaJuLxcLEIPz5cw-3D-3DCHoi_Dsw5IMBLRdmE83rEsMKbTnu-2BqwBGhmACcv55MiFLvziGV-2BASxAcjUXn9ve7cYwB9-2BmfU91AssqxlYc515leaxEYqvOcAI13kfw2yhrrUQWP15UWYqXzaIkJNnX9GkDClXIVFmeXgC4zDowIfKP5UZZIt65E-2BH0SV0yojloyLZONa4g-2FtgtymdxdKfPHlYpeMrlMtO7EKHDguNTzY4GsK2X-2F-2Frwct7USFUJ4YQE0goVcpyIj-2Fo40UD0FsP97MyMyqL7Cqid5fAxxEpYtK33puNMVSUbeMWT9Yni-2BrpY-2BGpGR7bZ8JyPj3-2BbM3-2BqXhyoxomf5uIVKtKmyZ9MMZ-2FBmHhxB5Rh0pxqGMcMOpqg0ETV
Have any of you implemented a dedicated sending domain? If yes, how does deliverability look like before and after? Assuming that you followed Klaviyo’s best practices for setting up and warming the domain first :) I’m thinking of implementing it for my company. But as we need to dedicate some time to warm up the domain, it means loss of revenue for us for about 3-4 weeks (due to sending flows only for 1-2 weeks and then super engaged 30d segments for another 1-2 weeks). If it’s highly impactful, we’d do it. But we’re unsure as to whether the impact is worth it. Creating a conversation here so it’ll be helpful to other who have the same thought/worry :) Just to share some context, here’s some numbers for our brand. Unique Open Rate: avg 13.5%Unique Click Rate: avg 0.62%Bounce Rate: avg 0.11%Unsubscribe Rate: 0.11%Spam Complaint Rate: 0%
Sending to a list of contacts who have never consented to receive emails from your brand is never recommended. When you acquire a list through a third-party, you are not acquiring each individual email address owner’s consent. Sending to a list that was acquired from a third-party will result in elevated bounces, unsubscribes, and spam complaint rates. Lastly, sending to a list that is acquired from a third party violates Klaviyo’s Acceptable Use Policy.
Will adding a dedicated sending domain in Klaviyo impact my ability to use Google Workspace for email addresses at that domain?
I’ve created a subdomain just for ecommerce emails, and I want my ecommerce emails to come from the address firstname.lastname@example.org. If I set up subdomain.website.com as the dedicated Klaviyo sending domain, will I still be able to send and receive emails from the email@example.com address using Google Workspace? I have limited experience with DNS so I’m not sure! Thanks!
Hi everyone, I’m trying to verify a dedicated sending domain. I created the subdomain “email.website.com” In order to get the dedicated sending domain verified, I need to add a CNAME that uses “email” as the hostname. When I go to create this in the DNS manager, I get the error that an A record already exists using “email” as the host name, and that I may not mix CNAME records with other records for the same name.Has anyone else run into this problem before? If so, is there a way around it? I’m using cPanel and Hostgator Thanks!
Hi there,I’ve set up a dedicated sending domain using instructions from this page. However, I’m using Media Temple, and for some reason their DNZ zone records don’t accept the @ symbol in the name field for the site verification txt entry. Gives me an error if I try to save it, so I left the field empty to be able to save it.It looks like the verification is all set though. I get a Your sending domain email.odetothings.com has been applied in Klaviyo, and I was able to send a test email. But I want to make sure I’m not doing something wrong. Is the @ symbol important in this process?Thanks, –oo
If you are interested in learning more about what is not permitted on Klaviyo, check out our Acceptable Use Policy. The Acceptable Use Policy will apply to both our email and SMS services. However, there is additional prohibited content for SMS. Learn more about prohibited SMS content.
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