Find answers to your email deliverability questions here.
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Why am I getting high bounces, spam complaints, and unsubscribe rates from a list I collected through a giveaway?F.A.Q.
When given the opportunity to win something for free by entering an email, people will take advantage of this opportunity as there is nothing to lose for them. However, as an email marketer, you are at risk of collecting emails that are either invalid or are not engaged with your brand. When sending to this list, there is a likelihood that you see lower than normal performance. To help minimize your bounce, spam, and unsubscribe rates, we recommend turning double opt-in on if it is not already. This will help you obtain a cleaner list through your giveaway promotion.Along with using double opt-in, the first campaign sent to this new list should remind the recipient of how their email was collected in the first place. This would help mitigate the likelihood of recipients marking your email as spam.
Can the same dedicated sending domain be shared amongst other Klaviyo accounts? Does the new account need to warm up the domain again?F.A.Q.
Can the same dedicated sending domain be shared amongst other Klaviyo accounts? Yes, the same dedicated sending domain can be shared amongst other Klaviyo accounts. Does the new account need to warm up the domain again? If the domain is already warmed up by a different Klaviyo account, the new Klaviyo account does not need to warm up the sending domain again. However, it’s important to be cognizant of the performance of all Klaviyo accounts that are using the same sending domain, as it will affect the sender reputation of that one domain.
I have a very old list that I have not sent to in a while. How can I start sending to it again?F.A.Q.
Before sending to an old list, ask yourself Why?. What is the goal of sending to this list again and why are you doing it now? Oftentimes, emails that have not engaged for over a year are considered unengaged/invalid, and sending to them can put your deliverability at risk. If you decide that it is in your business’s best interest to send to these contacts again, here are some tips to help you get the most out of this list: Start slow. As these contacts are old and have not engaged with your brand in quite a while, there is no rush to contact them all at the same time. Break your list down into smaller lists and gradually send to them over time. Don’t put them back into your regularly scheduled campaign sends where you send to those who are already engaged with your brand. This old list of contacts has not heard from you in quite some time and might’ve forgotten about your brand. The content you send to this old list should re-introduce your brand and try to grab the subscribers att
I set up a dedicated sending domain before, but I notice that my emails are not sending from that domain. Why's that?F.A.Q.
After you’ve added in the CNAME records in your Klaviyo account settings, there are two more steps to the process of creating a dedicated sending domain. Once you’ve added your CNAME records, click on the “Continue to Verify” button to allow Klaviyo to confirm whether the CNAME records are present or not. If all the records are present, you will see the “Continue to Verify” button change to “Apply Domain”. Click “Apply Domain” and confirm that you would like to move forward to apply the dedicated sending domain. If you only verified the domain and did not apply it, you will continue to send on Klaviyo’s shared sending domain. Another reason why you may see that your emails are no longer sent on your dedicated sending domain is due to your domain’s DNS. Make sure that the Klaviyo CNAME records are still present within your domain’s DNS. If they are no longer there, Klaviyo cannot make use of the dedicated sending domain. Also, outages can happen with DNS. During a DNS outage, the CNAME
We recently had our own email system block a campaign email as a phishing attempt. Our IT department investigated and found the combination of the trk.klclick.com and xxxxxx.cloudfront.net addresses in the message triggered the block (xxxxxx being a seemingly random combo of letters… didn’t know if it was sensitive or not).I searched and found the directions for setting up our own custom click tracker domain to replace trk.klick.com, but could find nothing about the cloudfront.net address. If we replace trk.klick.com will that be enough to avoid the phishing block? If cloudfront.net is also contributing to blocks and spam designations, is there a workaround for it as there is for trk.klick.com? Thanks!
I’m considering between Klaviyo shared hosting and dedicated domain hosting, so i want to ask that: What is the maximum email, recipents per day can i send using shared hosting email? is it’s delivery good? i know it cant be the best but what is the percentage of my first email getting into inbox? i’ve done some research but dont see any useful statistics.
Hello @Mailbox Manny ,I have created email in klaviyo using the drag and drop builder. The email looks perfect when shared the preview from klaviyo, but I forward the same email to someone else, it looses all of its formatting. I am not sure any such thing should happen. Can you help with that issue? Also, can you let me know why does that happen? Thanks:)
There are many factors that can cause low open rates. The first thing to check is whether you are following deliverability best practices, as your open rates directly correlate to your sending practices. You can check out the following Community post to learn more about email deliverability best practices: Email Deliverability Best Practices. In addition, you can also check out this help guide on how to address low open rates: How to Increase Campaign Open Rates and How to Increase Flow Open Rates. If you are already following deliverability best practices and still getting low open rates, go through the following checklist to help you pinpoint the reason why your open rates are low: 1. Check the advanced reports of campaigns and flows to see if the account is having issues with any particular domain. If there is an obvious issue with a specific domain, cut down the sending volume to that domain for some time to improve open rates. Here is a guide on how to improve your sender reputati
DMARC stands for “Domain-based Message Authentication, Reporting & Conformance” and it is a policy designed to give domain owners the ability to protect their domain from unauthorized use, commonly known as email spoofing. A DMARC policy allows a sender to indicate that their messages are protected by SPF and/or DKIM, and tells an inbox provider the actions to take if either of those authentication methods do not pass. Inbox providers could either place the emails in the junk folders, block the message outright, or let the emails pass as normal depending on the policy in place. DMARC removes guesswork about the receiver’s handling of these failed messages, while limiting or eliminating the domain owner’s exposure to potentially fraudulent and harmful messages. DMARC also provides a way for email recipients to report back to the domain owner about messages that pass and/or fail DMARC evaluation. If you have a DMARC policy in place on your domain, please make sure you are on a dedi
Adding Klaviyo’s CNAME and TXT record will not impact sending on other ESP (Email Service Provider) platforms as long as the subdomain created for Klaviyo is different from the other ESP’s sending subdomain. Klaviyo’s CNAME is mainly aimed towards Klaviyo to make use of the subdomain, so it would not interfere with any sending on other ESPs.
My IP reputation on Google Postmaster is poor, but my domain reputation is fine. Does the poor IP reputation affect my deliverability with Gmail?F.A.Q.
Gmail looks at the domain reputation more than they look at your IP reputation. They are aware that reputations of IPs can be impacted by multiple senders, as email marketing often uses shared IPs at large ESPs like Klaviyo. Meanwhile, the reputation of the domain is in the control of the domain owner/sender. So, the IP reputation has very little impact as long as your sending domain reputation is strong.
Hi folks, What are you all doing to filter autoresponders, bounced notification and out of office replies? I want emails to reply to my customer service email address, but i don’t need my customer service team spending hours deleting emails after a big campaign. Thank you!
Welcome! So you’re using Klaviyo, and want to know how your account is performing. An audit is a great tool to assess your performance. This is Part 1 of a series of Community posts that will walk you through an audit of your Klaviyo account. Let’s get started! Deliverability is the ability for your message to successfully reach your recipient. Poor deliverability means your messages don’t reach your subscribers, so it’s important to understand how to identify and address any deliverability issues early. We use this chart to measure deliverability across different email metrics.If you see rates in the Critical or Room for Improvement ranges, here are some steps you can take to address it. Clean Your ListIt’s best practice to clean your list at least twice a year, or more if you disabled double opt-in for your lists. To do so, use segmentation to identify unengaged profiles and suppress them.Keep in mind that once you bulk suppress a list or segment, this cannot be undone. The suppresse
If you see that emails sent to your internal team or organization are getting blocked, check to see if the account is on a dedicated sending domain or not first. If the account is sending on Klaviyo’s shared sending domain, your organization’s internal filter is most likely blocking the emails because of the From Address and sending domain address misalignment. This misalignment is often seen as spoofing by filters. We suggest setting up a dedicated sending domain for your account. For more information on How to Set Up a Dedicated Sending Domain, check out this article. If the account is on their own dedicated sending domain and emails are still getting blocked (happens with Mimecast quite often), we suggest allow-listing your dedicated sending domain on your filtering software.
An email was sent out, but the recipient never received it. They also checked their junk folders. Why did this happen?F.A.Q.
If we see the “Received Email” metric on the recipient’s profile, it means that the email was received and queued for delivery by the recipient’s server. This does not necessarily mean that the email reached the recipient’s inbox. If the recipient did not receive the message, or if there was a delay in receiving the email while it is showing “Received Email” on the profile, one possible reason could be a filtering program they make use of on their end. If their filtering program is preventing the email from reaching the inbox, they should try allow-listing their dedicated sending domain. Either way, any more information regarding the status of that email can only be provided by the recipient's ISP.
I ran a spam test on my account and it is saying that my emails are going to spam. What should I do?F.A.Q.
Spam test tools are a great way to quickly gauge the sender’s inbox placement; however, you should ultimately focus more on your Klaviyo data instead of over-relying on seed list test results. If your results indicated that there is a widespread spam issue for your account, you would see this reflected in open rates. We always recommend comparing the seed list test results with their Klaviyo data. For example, if the seedlist test reports that a high percentage of emails sent to Gmail were placed in spam folders, then we would expect the open rates to reflect that (i.e., lower open rates). Advanced reports of campaigns and flows are the best place to look within Klaviyo. For more information on How to Monitor Deliverability Performance, check out this article.
If I decided to halt sending for a period of time, do I need to re-warm my dedicated sending domain?F.A.Q.
If you halt sending for a period of time, it is recommended that you re-warm your dedicated sending domain before you go back to your normal sending cadence. Inbox providers like to see consistency (in both volume and engagement), and if they notice that a specific sender resumes sending after a while, they will potentially flag that sender as suspicious. Note that you don’t need to go through the whole warm up process again. Starting off with a 30 days engaged segment will work! For additional resources on how to warm up your sending domain, you can check out the Guide to Warming Your Sending Infrastructure article.
Depending on the type of bounces you are receiving, it is possible that a bounce can have a negative impact on your sender reputation. Hard bounces are permanent errors that often signify the sender is employing poor practices, such as list purchasing, bad list hygiene, or a bad opt-in funnel. As hard bounces are something that the sender can control, elevated hard bounces will affect the sender’s reputation. Meanwhile, soft bounces are caused by a temporary error (e.g., full inbox) that is out of the sender’s control. Thus, soft bounces are often forgiven and don’t strongly impact your reputation. For additional resources, you can learn more about Bounced Emails in this article, and how to Decrease Bounce Rates in this article.
Hi friends, It’s been almost 3 weeks since I set up a dedicated sending domain. Since then, my flows remained active (avg daily open rate of 50%) and I’ve sent 5 campaings with more than 35% open rate for engaged audiences. How do I know when it’s time to relax a little and send campaings to a broader audience?
What is the best practice to land on mail inbox tab for gmail users? I tested my abandoned cart flow and all mails landed on promotions tab. I have low open rate and I’m almost sure it is b’coz of this ( When I was sending directly from Shopify, I had better open rate).So, Can anyone tell how can I do this? Is there any spacial code or HTML tag/script to avoide this?Thanks in advanced! <3
Ensuring email deliverabilityEmail deliverability is simply ensuring that your emails are delivered to the inbox and not to the spam folder. Spam at its most basic definition is unwanted email. Email inboxes (e.g., Gmail, Yahoo, Outlook) use the following indicators to help determine where they should place your emails:Emails in Inbox Emails in Spam Greater than 15% open rate Less than 10% open rate Greater than 4% click rate Greater than 0.5% unsubscribe rate Added to contact list Greater than 0.1% spam rate To have a good sender reputation you should:Send to engaged customers Send great content Monitor your results and adjust sending practicesThe foundation of your sender reputation is the engagement of subscribers with your emails. If mailbox providers see that your customers are actively opening and clicking, this greatly reduces the chances of your emails landing in spam.Starting with a new email service provider (ESP)New to email marketing:If c
Hello, I recently discovered a problem with one of my emails :When the email “n°2” on my flow is sent, the status “Received Email” appears, but when the user opens it, the status “Opened Email” does not appear…The problem only occurs with email “n°2” of my flow, and this email is not considered “Spam”.
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