Find answers to your email deliverability questions here.
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- 288 Replies
Hello! I’m starting email for a new business and when putting the welcome flow LIVE I noticed that the emails are going to spam. I don’t think i’s a “bad reputation” issue because it’s a new account. I guess i want to know if this is happening to anyone else and how can i be fixed?
Hi Klaviyo,I switched from mailchimp to klaviyo to get the better email marketing experience.But as I read in many post and as I experienced myself, klaviyo seems to have a huge problem to deliver emails to t-online adresses in germany. as you know, t-online is very popular in germany, so this is a big issue to all german customers. I would like to do the advice you have given in all the posts so far about setting up a dedicated ip address, but I can't get it because my account doesn't seem to be big enough. So what to do. As your customer, it can't be my job to deal with T-Online, a very popular email provider in DACH, to do your job. I am very disappointed in klaviyo that these problems have been known for well over a year and have not yet been fixed. And just as a hint: Mailchimp gets it right too. Is there any news on this issue, or are you still advising me to set up a dedicated IP that I can't get? I have already implemented all the other points.I like klaviyo very much otherwise
I noticed a big spike in spam complaint rate for one of my clients. Upon investigation, I determined that the high spam complaint rate was due to 1 person in 1 flow email that didn’t have a lot of recipients, thus, the “average” spam complaint rate was very high for that week. I’m wondering if the high average spam complaint rate will negatively impact deliverability, even though in reality it was only 1 subscriber.
I am working with a brand for 3 months now, and we cannot fix deliverability.We have tried the following:Sending campaigns to only engaged people. Audience is about 100 and open rates are 40%+ Removed all flows except Welcome and Abandon Checkout Directing customers from the PopUp to open their email to receive their discount. Customers will still not follow through to open these emails. Tested Double Opt InEmails are still landing in spam on the Welcome and Flow emails. The list is not growing as we have double opt in and people aren’t approving it.Is there a case to just start again with a new sending domain as it seems this domain is lost on us? If so, what would be the process for this?Right now, we cannot generate enough revenue from customers to justify continuing charging this client and we are at loose ends as to what to do next.
Hello there! I recently had a dedicated IP assigned to my account, so for some time I was sending emails through one shared IP with a good reputation and a dedicated one, which had medium reputation at that time. I am also monitoring my deliverability through Inbox Monster and Postmaster tool to detect any changes that might be harmful for the reputation of my domain. Just within a week after sending emails from those 2 IPs, I noticed that the pool of my IPs was changed. Instead of seeing a dedicated IP and a good shared IP, I started sending email from 3 shared IPs with low reputation. Did anyone experience such unexpected change of IPs for their account? What might be the reason for it? Thank you!
Hi all, I’ve been looking into how to improve deliverability, and one of those ways seems to be to keep links in an email at five or under. This includes links to social media. In a campaign or flow, I may use a number of links. And then including the social media links will take the email over 5 links. In some cases, clients have over 5 different social media platforms that they want included. Which takes me well over 5 links just by including the social media alone! How do you balance it? Best practices that I’ve read seem divided. Some say to always include social media. Others say to always minimize links by removing social media. I’d like to hear the community's thoughts on the best way to manage this. Thank you!
I’ve recently started working with a client. He want’s to scrape emails from instagram and other place from the internet and cold email for his shopify store. Is this legal?also I’m trying to tell him that it can seriously affect his deliverability as people will be reporting as spam.Would I be correct in saying this?
Have anyone exerpienced this before?The DNS records couldn’t be created as domain sendgrid.net couldn’t be found in UltraDNSMy hosts wont enable the DNS records for our domain for dedicated sending, is there a way around this?
Earlier today the Growth Success Team hosted a live training on Email Strategy and Deliverability to address some frequently asked questions and help create a better understanding of the email marketing landscape and what to consider when developing a marketing strategy. Access the recording here.Feel free to add any additional questions/feedback below or feel free to reach out to Growth@klaviyo.com. Clarifications and further answers regarding iOS 15 from QnA: Are Open Rates important anymore? Open rates will likely always be inflated so I recommend making sure they stay consistent around the same percentage and to look at Advanced Reporting in a Campaign to make sure all inbox providers are seeing those rates. Apple Privacy Protection does not trigger if the email lands in spam so it is very obvious when an inbox provider is landing in spam. I also recommend tracking Click Rate (not CTR) to make sure it is over 1% as Click Rate is not inflated by APP but can be impacted by segmenta
Earlier today the Growth Success Team hosted a live training on Email Strategy and Deliverability to address some frequently asked questions and help create a better understanding of the email marketing landscape and what to consider when developing a marketing strategy.Access the recording here.Feel free to add any additional questions/feedback below or feel free to reach out to Growth@klaviyo.com.
Hi there,Suppose I am a Shopify Store owner with about 50,000 email profiles who have opted-in to receive marketing emails from me either through Shopify’s sign up form or while checking out. I want to upgrade my email marketing and get a Klaviyo subscription. Next I integrate my Shopify store with the Klaviyo account so that all historic engagement data (i.e., opens, clicks, etc.) is taken up by Klaviyo. I build my 30 day engaged segment following the Klaviyo guide. Suppose the outcome is 5,000 profiles who have engaged in the previous month. The question is…What should I do next? Should I send a campaign to these engaged profiles? Or should I first set up high engagement flows like welcome series, abandonment cart, browse abandonment etc?In the “How to ramp and warm your sending infrastructure” guide, judging from the order of numbering, it looks like we should send a campaign to the engaged segment first. Also, the same document suggests that we should set a welcome flow after 14 da
I’ve been working with a new client for the past 3 months. They were sending Welcome & Abandon Emails prior to my onboarding for 1-2 months. No campaigns were being sent. Their list was less than 1000 subs.We since updated the hosting records for a dedicated sending domain. We have not been able to get the emails out of SPAM, even if we are just using the Welcome Flow and Abandon Checkout emails.Although traffic is small, open rates vary week to week from 0% to 20% on these flows.We have begun sending weekly campaigns to engaged customers of about 100 (and growin) for the past month and are getting 30-40%+ open rates. But it is not translating to deliverability for new subs into the flows.Can anyone provide any advice? Really at a loss with how we can turn this around for the client right now as we cannot capture revenue from these flows.Ryan
Welcome! So you’re using Klaviyo, and want to know how your account is performing. An audit is a great tool to assess your performance. This is Part 1 of a series of Community posts that will walk you through an audit of your Klaviyo account. Let’s get started! Deliverability is the ability for your message to successfully reach your recipient. Poor deliverability means your messages don’t reach your subscribers, so it’s important to understand how to identify and address any deliverability issues early. We use this chart to measure deliverability across different email metrics.If you see rates in the Critical or Room for Improvement ranges, here are some steps you can take to address it. Clean Your ListIt’s best practice to clean your list at least twice a year, or more if you disabled double opt-in for your lists. To do so, use segmentation to identify unengaged profiles and suppress them.Keep in mind that once you bulk suppress a list or segment, this cannot be undone. The suppresse
My IP reputation on Google Postmaster is poor, but my domain reputation is fine. Does the poor IP reputation affect my deliverability with Gmail?F.A.Q.
Gmail looks at the domain reputation more than they look at your IP reputation. They are aware that reputations of IPs can be impacted by multiple senders, as email marketing often uses shared IPs at large ESPs like Klaviyo. Meanwhile, the reputation of the domain is in the control of the domain owner/sender. So, the IP reputation has very little impact as long as your sending domain reputation is strong.
Depending on the type of bounces you are receiving, it is possible that a bounce can have a negative impact on your sender reputation. Hard bounces are permanent errors that often signify the sender is employing poor practices, such as list purchasing, bad list hygiene, or a bad opt-in funnel. As hard bounces are something that the sender can control, elevated hard bounces will affect the sender’s reputation. Meanwhile, soft bounces are caused by a temporary error (e.g., full inbox) that is out of the sender’s control. Thus, soft bounces are often forgiven and don’t strongly impact your reputation. For additional resources, you can learn more about Bounced Emails in this article, and how to Decrease Bounce Rates in this article.
If I decided to halt sending for a period of time, do I need to re-warm my dedicated sending domain?F.A.Q.
If you halt sending for a period of time, it is recommended that you re-warm your dedicated sending domain before you go back to your normal sending cadence. Inbox providers like to see consistency (in both volume and engagement), and if they notice that a specific sender resumes sending after a while, they will potentially flag that sender as suspicious. Note that you don’t need to go through the whole warm up process again. Starting off with a 30 days engaged segment will work! For additional resources on how to warm up your sending domain, you can check out the Guide to Warming Your Sending Infrastructure article.
I ran a spam test on my account and it is saying that my emails are going to spam. What should I do?F.A.Q.
Spam test tools are a great way to quickly gauge the sender’s inbox placement; however, you should ultimately focus more on your Klaviyo data instead of over-relying on seed list test results. If your results indicated that there is a widespread spam issue for your account, you would see this reflected in open rates. We always recommend comparing the seed list test results with their Klaviyo data. For example, if the seedlist test reports that a high percentage of emails sent to Gmail were placed in spam folders, then we would expect the open rates to reflect that (i.e., lower open rates). Advanced reports of campaigns and flows are the best place to look within Klaviyo. For more information on How to Monitor Deliverability Performance, check out this article.
An email was sent out, but the recipient never received it. They also checked their junk folders. Why did this happen?F.A.Q.
If we see the “Received Email” metric on the recipient’s profile, it means that the email was received and queued for delivery by the recipient’s server. This does not necessarily mean that the email reached the recipient’s inbox. If the recipient did not receive the message, or if there was a delay in receiving the email while it is showing “Received Email” on the profile, one possible reason could be a filtering program they make use of on their end. If their filtering program is preventing the email from reaching the inbox, they should try allow-listing their dedicated sending domain. Either way, any more information regarding the status of that email can only be provided by the recipient's ISP.
If you see that emails sent to your internal team or organization are getting blocked, check to see if the account is on a dedicated sending domain or not first. If the account is sending on Klaviyo’s shared sending domain, your organization’s internal filter is most likely blocking the emails because of the From Address and sending domain address misalignment. This misalignment is often seen as spoofing by filters. We suggest setting up a dedicated sending domain for your account. For more information on How to Set Up a Dedicated Sending Domain, check out this article. If the account is on their own dedicated sending domain and emails are still getting blocked (happens with Mimecast quite often), we suggest allow-listing your dedicated sending domain on your filtering software.
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