Find answers to your email deliverability questions here.
- 118 Topics
- 329 Replies
Hello there! I recently had a dedicated IP assigned to my account, so for some time I was sending emails through one shared IP with a good reputation and a dedicated one, which had medium reputation at that time. I am also monitoring my deliverability through Inbox Monster and Postmaster tool to detect any changes that might be harmful for the reputation of my domain. Just within a week after sending emails from those 2 IPs, I noticed that the pool of my IPs was changed. Instead of seeing a dedicated IP and a good shared IP, I started sending email from 3 shared IPs with low reputation. Did anyone experience such unexpected change of IPs for their account? What might be the reason for it? Thank you!
Hi, November is coming and we are planning on sending a big bunch of emails, ideally X2.5 than our current limit number. Is it possible to upgrade a plan for a month only and then downgrade it a little the next month?
Hi guys, We’ve setup a dedicated click tracking with Klaviyo and need to set up the SSL too to avoid any insecure links etc. As explained here https://help.klaviyo.com/hc/en-us/articles/360052205052-How-to-set-up-SSL-for-dedicated-click-tracking . But we don’t use any of that like Cloudflare etc., we’re on Shopify Plus and I believe using their SSL for our domain. DNS records are managed directly at GoDaddy. Can anybody please advise how we should set up this SSL? Thanks!
This is my first time working with a client. The store I am working with has a large instagram following (300k) and are just setting up their email marketing channel, they have not yet leveraged their following to grow the listI have created some core flows for them (welcome series, cart, browser, checkout abandon) all tested and I’m happy with them. All these flows are 9 emails long and 11-14 days long - is this too long for a new store? I am now working on their winback, upsell, sunset series etc.I have created a pop up form which is currently being A/B tested Looking for some advice for my best next step once I have the rest of the flows complete.Is there anything crucial I need to do before we start leveraging their IG following to grow the list? Thanks Gary
I am working with a brand for 3 months now, and we cannot fix deliverability.We have tried the following:Sending campaigns to only engaged people. Audience is about 100 and open rates are 40%+ Removed all flows except Welcome and Abandon Checkout Directing customers from the PopUp to open their email to receive their discount. Customers will still not follow through to open these emails. Tested Double Opt InEmails are still landing in spam on the Welcome and Flow emails. The list is not growing as we have double opt in and people aren’t approving it.Is there a case to just start again with a new sending domain as it seems this domain is lost on us? If so, what would be the process for this?Right now, we cannot generate enough revenue from customers to justify continuing charging this client and we are at loose ends as to what to do next.
Hello!We send a a Friday campaign weekly to a few of our segments; open rates are pretty consistent. Successful Deliveries is usually in the 99.xx% range. Today deliverability dropped to ~95.% for each of our campaigns and our open rates and placed order rates are approximately half what they usually are. I’ve double checked and the segmentation is correct. I’m including screenshots; the first campaign in each screen shot is today’s campaign so you can benchmark it against the previous’ weeks’ campaigns. Open to ideas and suggestion, please-- particularly as Klaviyo staff are off for Veteran’s Day.
Earlier today the Growth Success Team hosted a live training on Email Strategy and Deliverability to address some frequently asked questions and help create a better understanding of the email marketing landscape and what to consider when developing a marketing strategy. Access the recording here.Feel free to add any additional questions/feedback below or feel free to reach out to Growth@klaviyo.com. Clarifications and further answers regarding iOS 15 from QnA: Are Open Rates important anymore? Open rates will likely always be inflated so I recommend making sure they stay consistent around the same percentage and to look at Advanced Reporting in a Campaign to make sure all inbox providers are seeing those rates. Apple Privacy Protection does not trigger if the email lands in spam so it is very obvious when an inbox provider is landing in spam. I also recommend tracking Click Rate (not CTR) to make sure it is over 1% as Click Rate is not inflated by APP but can be impacted by segmenta
Hi there, I would really appreciate someone’s help :) Is a confirm your subscription email necessary because I find a lot of people are dropping off at this step because they don’t realise / can’t be bothered to go to their inbox and confirm their subscription. Is it possible instead to add a tick box to the form on my website to say that they agree to receive marketing material. If the Confirm your subscription email is not a legal necessary requirement then please could someone outline the instructions on the steps I would need to take to disable it? Thanks so much, Sienna
I have pretty good email deliverability but I recently did a test and found out that I’m on 2 blacklists out of the 25 listed. Can Klaviyo help get me removed from those lists? I just didn’t know how to go about doing that.
I have a client that wants to import a list of 7500 emails into Klaviyo that he has collected over the years. He thinks that by now some of the leads could be stale.He wanted me to build him a welcome flow repurposing all the blog articles on his website and import the list of contacts to put them through the flow. Hoping that they will contact him for his service.He has not sent emails at this scale from the domain and has never sent an email from Klaviyo. What are my best steps to stop all of these emails going to spam? Is a flow even the right option here?
I recently used a tool that helps determine deliverability of my emails. I had a couple of issues that I need to correct in my emails to make them more deliverable. One of those issues was “We found 1 images without alt attribute in your message body”. I figured out which image it was and I can find that image in my “images and brand” section under “Content” in Klaviyo. But I have no way of adding or editing alt attributes. Can that be done in Klaviyo or do I continue to suffer with lower deliverability scores? Thanks
Hi all, I’ve been looking into how to improve deliverability, and one of those ways seems to be to keep links in an email at five or under. This includes links to social media. In a campaign or flow, I may use a number of links. And then including the social media links will take the email over 5 links. In some cases, clients have over 5 different social media platforms that they want included. Which takes me well over 5 links just by including the social media alone! How do you balance it? Best practices that I’ve read seem divided. Some say to always include social media. Others say to always minimize links by removing social media. I’d like to hear the community's thoughts on the best way to manage this. Thank you!
Earlier today the Growth Success Team hosted a live training on Email Strategy and Deliverability to address some frequently asked questions and help create a better understanding of the email marketing landscape and what to consider when developing a marketing strategy.Access the recording here.Feel free to add any additional questions/feedback below or feel free to reach out to Growth@klaviyo.com.
Analytics for campaign performance show a number for profiled who actively mark an email as spam. However as email boxes can filter emails they consider to be spam is there a way to measure how many are affected by such a filter? If so then we could modify subject line and/or A/B test. Thanks
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