I’ve been working with a new client for the past 3 months.
They were sending Welcome & Abandon Emails prior to my onboarding for 1-2 months. No campaigns were being sent. Their list was less than 1000 subs.
We since updated the hosting records for a dedicated sending domain. We have not been able to get the emails out of SPAM, even if we are just using the Welcome Flow and Abandon Checkout emails.
Although traffic is small, open rates vary week to week from 0% to 20% on these flows.
We have begun sending weekly campaigns to engaged customers of about 100 (and growin) for the past month and are getting 30-40%+ open rates. But it is not translating to deliverability for new subs into the flows.
Can anyone provide any advice? Really at a loss with how we can turn this around for the client right now as we cannot capture revenue from these flows.
Best answer by Taylor TarpleyView original