Find answers to your email deliverability questions here.
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Klaviyo automatically applies the necessary SPF (sender policy framework) and DKIM (DomainKeys Identified Mail)records when you have a dedicated sending domain set up for your account. When the CNAME records are added to your DNS, a subdomain is created and delegated over to Klaviyo to control and make use of. At this point, Klaviyo automatically adds the necessary SPF/DKIM records to set your account up to send emails using your own dedicated domain. On your end, you only need to add the prescribed CNAMEs; no records are required.For additional resources, you can learn How to Set up a Dedicated Sending Domain in this article.
What is the best practice to land on mail inbox tab for gmail users? I tested my abandoned cart flow and all mails landed on promotions tab. I have low open rate and I’m almost sure it is b’coz of this ( When I was sending directly from Shopify, I had better open rate).So, Can anyone tell how can I do this? Is there any spacial code or HTML tag/script to avoide this?Thanks in advanced! <3
Hi there - we experience huge problems with bounces to all @t-online.de address (which is Germany’s biggest online provider, hence a big problem for as as Germany is our key market). Essentially all e-mails to @t-online.de bounce for several months already, and we now have several thousand suppressed profiles because of that.I contacted Klaviyo several times and they always say they will look into it (and trying one more time now), however the problem persists.Does anyone have any advice on how to best address this? Is this something Klaviyo needs to fix (i.e. is Klaviyo getting blocked), or is our domain the problem? Note we just started to set up our own domain in Klaviyo (have added DNS accordingly), but no results yet.Also does anyone know how I can un-suppress the profiles in bulk?Thanks for the help, any advice highly appreciated!
Welcome! So you’re using Klaviyo, and want to know how your account is performing. An audit is a great tool to assess your performance. This is Part 1 of a series of Community posts that will walk you through an audit of your Klaviyo account. Let’s get started! Deliverability is the ability for your message to successfully reach your recipient. Poor deliverability means your messages don’t reach your subscribers, so it’s important to understand how to identify and address any deliverability issues early. We use this chart to measure deliverability across different email metrics.If you see rates in the Critical or Room for Improvement ranges, here are some steps you can take to address it. Clean Your ListIt’s best practice to clean your list at least twice a year, or more if you disabled double opt-in for your lists. To do so, use segmentation to identify unengaged profiles and suppress them.Keep in mind that once you bulk suppress a list or segment, this cannot be undone. The suppresse
DMARC stands for “Domain-based Message Authentication, Reporting & Conformance” and it is a policy designed to give domain owners the ability to protect their domain from unauthorized use, commonly known as email spoofing. A DMARC policy allows a sender to indicate that their messages are protected by SPF and/or DKIM, and tells an inbox provider the actions to take if either of those authentication methods do not pass. Inbox providers could either place the emails in the junk folders, block the message outright, or let the emails pass as normal depending on the policy in place. DMARC removes guesswork about the receiver’s handling of these failed messages, while limiting or eliminating the domain owner’s exposure to potentially fraudulent and harmful messages. DMARC also provides a way for email recipients to report back to the domain owner about messages that pass and/or fail DMARC evaluation. If you have a DMARC policy in place on your domain, please make sure you are on a dedi
The time it takes to warm up a dedicated sending domain varies for each sender. Depending your list size, it can take up to 30 days to fully warm your dedicated sending domain. When you first set up a dedicated sending domain, it is recommended that you just have the high engagement flows (welcome series, abandoned cart, and browse abandonment) running for a few days. Once you are ready to send your first campaign, make sure you send to a highly engaged segment and aim for 30% in open rates. Afterwards, the subsequent sends should strive for 20%+ open rates. For additional resources on how to warm up your sending domain, you can check out the Guide to Warming Your Sending Infrastructure article.
Ensuring email deliverabilityEmail deliverability is simply ensuring that your emails are delivered to the inbox and not to the spam folder. Spam at its most basic definition is unwanted email. Email inboxes (e.g., Gmail, Yahoo, Outlook) use the following indicators to help determine where they should place your emails:Emails in Inbox Emails in Spam Greater than 15% open rate Less than 10% open rate Greater than 4% click rate Greater than 0.5% unsubscribe rate Added to contact list Greater than 0.1% spam rate To have a good sender reputation you should:Send to engaged customers Send great content Monitor your results and adjust sending practicesThe foundation of your sender reputation is the engagement of subscribers with your emails. If mailbox providers see that your customers are actively opening and clicking, this greatly reduces the chances of your emails landing in spam.Starting with a new email service provider (ESP)New to email marketing:If c
Hi everyone,I have a question for the tracking number, How do I get the tracking number on various items? Because we are Dropshipping, We have many suppliers there, For example, If a customer orders 4 products from our store, and also a customer chooses 4 different products in my store, surely it's from a different supplier right? how to get 4 tracking numbers in different suppliers.Summary of my question:1. How to get tracking numbers from different suppliers?2. How to have 4 different tracking numbers put in the email during shipping?3. How to sync tracking number in Klaviyo?Thank you.
There are many factors that can cause low open rates. The first thing to check is whether you are following deliverability best practices, as your open rates directly correlate to your sending practices. You can check out the following Community post to learn more about email deliverability best practices: Email Deliverability Best Practices. In addition, you can also check out this help guide on how to address low open rates: How to Increase Campaign Open Rates and How to Increase Flow Open Rates. If you are already following deliverability best practices and still getting low open rates, go through the following checklist to help you pinpoint the reason why your open rates are low: 1. Check the advanced reports of campaigns and flows to see if the account is having issues with any particular domain. If there is an obvious issue with a specific domain, cut down the sending volume to that domain for some time to improve open rates. Here is a guide on how to improve your sender reputati
Hi folks, What are you all doing to filter autoresponders, bounced notification and out of office replies? I want emails to reply to my customer service email address, but i don’t need my customer service team spending hours deleting emails after a big campaign. Thank you!
An email bounces when it doesn’t successfully deliver or is rejected from the inbox provider. Klaviyo will automatically suppress profiles that hard bounce, but what about emails that soft bounce?Klaviyo will suppress these profiles automatically after 7 consecutive bounces (with no successful deliveries in between) but if you’re concerned about your deliverability, you may want to consider cleaning these bounces from your list! You can create a segment of profiles who have bounced a certain number of times (i.e. 3x) and suppress that segment of customers before they reach the 7 consecutive bounce rule. To do this, create a segment in your account using the following conditions:You can use the filter icon to filter by Bounce Type and then select Soft when you click into the text box. Note that if you simply segment by Bounced Email, all profiles that bounce (regardless of the Bounce Type) will be pulled into your segment!Once created, export this segment as a CSV, navigate to the Profi
Will adding a dedicated sending domain in Klaviyo impact my ability to use Google Workspace for email addresses at that domain?
I’ve created a subdomain just for ecommerce emails, and I want my ecommerce emails to come from the address firstname.lastname@example.org. If I set up subdomain.website.com as the dedicated Klaviyo sending domain, will I still be able to send and receive emails from the email@example.com address using Google Workspace? I have limited experience with DNS so I’m not sure! Thanks!
We recently had our own email system block a campaign email as a phishing attempt. Our IT department investigated and found the combination of the trk.klclick.com and xxxxxx.cloudfront.net addresses in the message triggered the block (xxxxxx being a seemingly random combo of letters… didn’t know if it was sensitive or not).I searched and found the directions for setting up our own custom click tracker domain to replace trk.klick.com, but could find nothing about the cloudfront.net address. If we replace trk.klick.com will that be enough to avoid the phishing block? If cloudfront.net is also contributing to blocks and spam designations, is there a workaround for it as there is for trk.klick.com? Thanks!
To help improve deliverability, I am adding contacts which have gone through the WinBack flow and still not engaged to suppressed profiles. Before suppressing them, I am sending them a goodbye email with a link to re-subscribe.If an unengaged subscriber is added to the suppressed profiles list, can they re-subscribe if they have decided they want to receive emails again?
Hi friends, It’s been almost 3 weeks since I set up a dedicated sending domain. Since then, my flows remained active (avg daily open rate of 50%) and I’ve sent 5 campaings with more than 35% open rate for engaged audiences. How do I know when it’s time to relax a little and send campaings to a broader audience?
I’d like to know why all of a sudden every single link in our eDm’s that are sent out to thousands of customers display this URL: http://trk.klclick1.com/ls/click?upn=tVdPD2dd0mGUDKwJtyrkDPy0om78ILtyaLspOF-2Br9yq4SPgiPC8C-2Bpecq7rSeLmx5K7n6feLTk4TYs65dBs6Ha57W0HVwx9DfDYyOR6Iq0RUymmL8A2RqAyD-2F2JJ-2Bdy-2BtXNS-2BB4trwIMgNpHSnLlIzkAE9MDbYr60U8whHTB3XRluDxe-2BDkOFGwQd8XSy53Bn8-2Bx6PW2Dra64zTxdLpIdr3Y4s0etg4HyuPHd3TFh5RyggfMmwd6ldsPBsR5FXZlg6VI5JJW-2B-2FW-2Fq-2B2fU7jywS3UV2pw03dh1GN-2FL0l9gboegUbQ7MfQ81A9TUagl9pBlFJiAeB4kQ8xw6EokZSejg41P22aHRWKlEB81vydWrXqnyQh7dMptif9rojzoJtU-2FQ8dNM8NaJuLxcLEIPz5cw-3D-3DCHoi_Dsw5IMBLRdmE83rEsMKbTnu-2BqwBGhmACcv55MiFLvziGV-2BASxAcjUXn9ve7cYwB9-2BmfU91AssqxlYc515leaxEYqvOcAI13kfw2yhrrUQWP15UWYqXzaIkJNnX9GkDClXIVFmeXgC4zDowIfKP5UZZIt65E-2BH0SV0yojloyLZONa4g-2FtgtymdxdKfPHlYpeMrlMtO7EKHDguNTzY4GsK2X-2F-2Frwct7USFUJ4YQE0goVcpyIj-2Fo40UD0FsP97MyMyqL7Cqid5fAxxEpYtK33puNMVSUbeMWT9Yni-2BrpY-2BGpGR7bZ8JyPj3-2BbM3-2BqXhyoxomf5uIVKtKmyZ9MMZ-2FBmHhxB5Rh0pxqGMcMOpqg0ETV
I ran a spam test on my account and it is saying that my emails are going to spam. What should I do?F.A.Q.
Spam test tools are a great way to quickly gauge the sender’s inbox placement; however, you should ultimately focus more on your Klaviyo data instead of over-relying on seed list test results. If your results indicated that there is a widespread spam issue for your account, you would see this reflected in open rates. We always recommend comparing the seed list test results with their Klaviyo data. For example, if the seedlist test reports that a high percentage of emails sent to Gmail were placed in spam folders, then we would expect the open rates to reflect that (i.e., lower open rates). Advanced reports of campaigns and flows are the best place to look within Klaviyo. For more information on How to Monitor Deliverability Performance, check out this article.
Hello @Mailbox Manny ,I have created email in klaviyo using the drag and drop builder. The email looks perfect when shared the preview from klaviyo, but I forward the same email to someone else, it looses all of its formatting. I am not sure any such thing should happen. Can you help with that issue? Also, can you let me know why does that happen? Thanks:)
I set up a dedicated sending domain before, but I notice that my emails are not sending from that domain. Why's that?F.A.Q.
After you’ve added in the CNAME records in your Klaviyo account settings, there are two more steps to the process of creating a dedicated sending domain. Once you’ve added your CNAME records, click on the “Continue to Verify” button to allow Klaviyo to confirm whether the CNAME records are present or not. If all the records are present, you will see the “Continue to Verify” button change to “Apply Domain”. Click “Apply Domain” and confirm that you would like to move forward to apply the dedicated sending domain. If you only verified the domain and did not apply it, you will continue to send on Klaviyo’s shared sending domain. Another reason why you may see that your emails are no longer sent on your dedicated sending domain is due to your domain’s DNS. Make sure that the Klaviyo CNAME records are still present within your domain’s DNS. If they are no longer there, Klaviyo cannot make use of the dedicated sending domain. Also, outages can happen with DNS. During a DNS outage, the CNAME
Deliverability and Compliance AMAInterview
With Black Friday and Cyber Monday fast approaching, we’re proud to host our AMA (Ask Me Anything) with our Deliverability and Compliance team. Sitting down with us to help you navigate through the deliverability landscape this holiday season is @Apollonia our Deliverability and Compliance Consultant. To level up your Deliverability this holiday season, submit your questions by 5:00pm EST on Wednesday, November 17, 2021 before it closes! Be sure to check back on this post on Friday, November 19, 2021 to see what other Community members are asking, and what Apollonia recommends!
Sending to a list of contacts who have never consented to receive emails from your brand is never recommended. When you acquire a list through a third-party, you are not acquiring each individual email address owner’s consent. Sending to a list that was acquired from a third-party will result in elevated bounces, unsubscribes, and spam complaint rates. Lastly, sending to a list that is acquired from a third party violates Klaviyo’s Acceptable Use Policy.
Is there a way to know where an email lands (i.e., general inbox, spam/junk, or tabbed inbox) after it's sent?F.A.Q.
When an email is delivered to the recipient, it is up to the inbox provider (e.g., Gmail, Outlook, etc.) to determine where the email is placed. Email service providers, including Klaviyo, do not receive any feedback on where the email was placed. However, reviewing your open rates allows you to get a sense of where your emails landed. If you are seeing low open rates, that indicates that the email was placed in an inbox that has low visibility (e.g., spam/junk).
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