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Live Training
Tue, Aug 8, 2:00 PM - 3:00 PM (UTC)

[Strategy session] Grow your audience before BFCM

About this event

About this event: [Strategy session] A thought-provoking session where you'll learn industry best practices to inspire your future marketing strategies.

Attend this training if: you need help coming up with a lead generation strategy to build your audience before you begin marketing for Black Friday Cyber Monday (BFCM).

Event description: Did you know that subscribers who engage with your brand in the quarter before Cyber Weekend are more likely to stay engaged afterward? Don’t bury the lead; incentivize your potential leads to engage with you now!

With BFCM right around the corner, it’s important to get as many eyes on your site as possible to help maximize revenue, but your list growth strategy should be about more than just revenue and site views. Learn how to drive growth with social proof, optimize your owned marketing channels, and capture subscribers with Facebook ads.

In this session, we will cover:

  • Quick growth vs. quality growth
  • Driving growth with social proof (product reviews, referrals, user-generated content)
  • Capturing subscribers for $0 on your owned marketing channels
  • Capturing subscribers with Facebook Ad

Session requirements:

  • Have an established Klaviyo account
  • Be familiar with the basics of Klaviyo
  • Have some experience with Facebook ads
Event details
Online event
Tue, Aug 8, 2:00 PM - 3:00 PM (UTC)