Live From Your Laptop ft. Mented Cosmetics

From a business school idea to being the pioneer of pigment-first beauty for women of all color, Mented Cosmetics turned "nude" into a concept, not a color. Hear how this beauty brand launched four years ago with $10k in their pockets and what tactics they used to scale the company to what it is today. You'll learn about their omnichannel approach and the ways personalized email marketing has attributed to over 25% of their online sales. After the chat, get the do's and dont's of contouring and learn how to determine your perfect shade of nude!

What is Live From Your Laptop?

It’s not your typical virtual event—it’s a weekly live talk show where top ecommerce brands get real about growth. Every week, a new brand joins us to share their story, complete with an inside look at their big victories, game-changing strategic shifts, and the business challenges they’ve overcome. At the end, they'll lead attendees through a fun activity related to their product. Tune in to pick up tips you can use to fuel your own growth within Klaviyo, and hear from the experts in the ecommerce community