https://community.klaviyo.com Ask questions and find answers on the Klaviyo Community. Connect with others and share feedback on our products. Join the Community today. https://community.klaviyo.com/strategic-advice-27/what-are-the-most-underrated-klaviyo-features-19306 There are some Klaviyo features that quietly do a lot of work once you start using them well, but they do not always get the same attention.So this week’s community question:What do you think is the most underrated Klaviyo feature and why?It could be:a feature you use all the time that deserves more love something simple that made a big difference once you figured it out a tool newer users tend to overlook a “small” capability that punches above its weightIf you want, share:how you use it what problem it solves any tips or gotchas other people should know  Strategic advice Wed, 13 May 2026 22:27:00 +0200 https://community.klaviyo.com/live-training-recordings-42/recap-discussion-strategy-session-own-and-activate-your-instagram-audience-with-klaviyo-social-marketing-19327 In this post, you’ll find all the resources related to the traininghttps://www.bigmarker.com/klaviyo-customer-education/strategy-session-own-and-activate-your-instagram-audience-with-klaviyo-social-marketing. The first session will take place on June 16th, and you can register for it here. Recording of the training will be here (once available). Useful links will also go here soon.How to convert Instagram followers into subscribers with Social Auto-replies--Need help? Thread your questions below, or contact our Support team for technical troubleshooting. You can also browse our Agency Partner Directory if you need help on BFCM strategy or execution.   Live training recordings Wed, 13 May 2026 18:28:43 +0200 https://community.klaviyo.com/service-35/klaviyo-demo-request-19269 Hi,Can anyone at Klaviyo arrange for me to get a product demo. I’ve filled in the form and so far not had a reply.ThanksAndy Service Wed, 13 May 2026 16:48:10 +0200 https://community.klaviyo.com/analytics-72/reporting-on-customer-revenue-change-19260 I am wanting to know if there is a way to pull our customers to understand if they have moved from converting on campaigns to converting on flows and also be able to break this out by new vs returning customers. Would be helpful to see how they move and interact with emails.  Analytics Wed, 13 May 2026 15:49:00 +0200 https://community.klaviyo.com/marketing-30/what-certifications-or-courses-have-actually-helped-your-portfolio-in-2026-19326 Hey everyone,I recently finished my Klaviyo Strategist and Postscript SMS certifications and now trying to figure out what's worth doing next.There are so many options — WebEngage, CleverTap, MoEngage, CXL, Reforge — but I want to know what's genuinely helped people here, not just what looks good on paper.Curious to know:Which certifications have actually opened doors for you? (freelance, better roles, client trust) Anything deliverability-specific worth doing in 2026? Any that felt like a waste of time?Would love honest answers from people who've actually done them! Marketing Wed, 13 May 2026 12:19:35 +0200 https://community.klaviyo.com/strategic-advice-27/what-s-an-a-b-test-your-ran-where-the-results-surprised-you-19322 One of my favorite parts of marketing is when an A/B test completely humbles your assumptions The version you were sure would win loses badly. The “safe” option somehow crushes the creative one. The tiny tweak ends up outperforming the full redesign.Anyone else have a moment like this recently or one that has stuck with them since it happened? What’s an A/B test you ran where the results genuinely surprised you? Could be email, SMS, landing pages, timing, subject lines or anything else.Also, if you’re new to A/B tests or want to strengthen how you run them in Klaviyo, I highly recommend this new training from the Academy team.  Strategic advice Wed, 13 May 2026 12:16:10 +0200 https://community.klaviyo.com/analytics-72/low-sign-up-rate-19158 I am testing offers in a popup form. But I can't go beyond 3%. Right now it's not even 2%. I tried every offers, but don't know what's the problem. Is there anything else I need to check or I am missing something? The popup triggers at 7 seconds, have exit intent and triggers on 85% scroll. The brand is doing $65k a month and the traffic is from meta ads.  Analytics Wed, 13 May 2026 11:34:31 +0200 https://community.klaviyo.com/developer-group-64/hi-gus-how-can-i-fix-this-issue-19324   Developer Group Wed, 13 May 2026 11:24:08 +0200 https://community.klaviyo.com/marketing-30/whatsapp-automation-19319 I do WhatsApp marketing. When a customer replies to a marketing message, this message is automatically sent. Where can I change this? Marketing Wed, 13 May 2026 11:18:45 +0200 https://community.klaviyo.com/developer-group-64/reporting-api-endpoint-paths-documentation-clarification-needed-19325 Hey guys!We're building an OAuth integration that uses the Reporting API for campaign and flow performance data. We ran into a not_found error when hitting the reporting endpoints, and wanted to flag a potential source of confusion in the docs.The issue: The Reporting API overview correctly shows endpoints under the {entity}-values-reports pattern (e.g., /api/campaign-values-reports/). However, some naming in the Reporting reference and the Custom Metrics API overview could lead integrators to infer a /api/reporting/campaign-values/ structure instead.The correct working endpoints are:POST /api/campaign-values-reports/ (type: campaign-values-report) POST /api/flow-values-reports/ (type: flow-values-report) POST /api/form-values-reports/ (type: form-values-report) POST /api/segment-values-reports/ (type: segment-values-report)And the corresponding series endpoints:POST /api/campaign-series-reports/ POST /api/flow-series-reports/ POST /api/form-series-reports/ POST /api/segment-series-reports/We initially used /api/reporting/campaign-values/ with type reporting-campaign-values, which returned a not_found error. Once corrected to /api/campaign-values-reports/ with type campaign-values-report, everything worked as expected.We're using API revision 2026-01-15 with OAuth (PKCE).Question: Was there a revision where the endpoint naming convention changed? If so, a note in the changelog or migration docs would help other integrators avoid this pitfall.Thanks!  Developer Group Wed, 13 May 2026 04:03:32 +0200 https://community.klaviyo.com/marketing-30/rss-data-feed-not-rendering-in-campaign-web-feed-option-missing-from-campaign-settings-19313 Hi everyone,I’m struggling with an RSS integration from Substack and could use some expert eyes. I have successfully set up my Data Feed under Settings > Data Feeds, and the preview there shows the correct XML/JSON data from my Substack URL.However, I cannot get the feed to render within my campaign. Here is what I’ve found: Missing Web Feed Option: In my Campaign "Tracking & Settings" page, there is no "Web Feed" dropdown menu available at all. I only see the tracking parameters. Editor Limitation: I can only find the "Data Feed" icon (the radio tower) when I switch to the "HTML ONLY" editor. In the Drag-and-Drop editor, the option is completely absent from the top bar and the sidebar. The Issue: Even when I am in the HTML editor, select the correct feed via the icon, and use the correct syntax (e.g., {{ feeds.Substack_Feed.entries.0.title }}), the preview remains empty. Steps taken: * Verified the feed URL is public. Switched between XML and JSON content types in the feed settings. Ensured the feed name in the code matches the Feed ID. Tried cloning the campaign to see if it was a "Regular" vs "RSS" campaign issue, but the cloned version still lacks the Web Feed settings. Has anyone encountered a situation where the Web Feed option is simply missing from the campaign settings?Is there a specific account-level "flag" that needs to be enabled for the new editor to recognize data feeds?I nowhere see any RSS option when creating a campaing or flow.It’s just visible in the html editor of a campaign. Thanks a lot in advance for your help!Warmly,Simon Marketing Wed, 13 May 2026 03:55:43 +0200 https://community.klaviyo.com/marketing-30/multilingual-preferences-page-19321 Hey there,I’ve found the place where I could customize the preference page.The idea is to add a language preference that update the locale property.So far so good.But it seems that the preference page is unique and that we can’t have multiple pages that would represent each translation.Is there a way to create multiple preference pages, one for each language I want to support?Maybe the best way would be to create custom preferences pages. If that’s the case, do you have any direction or documentation on how to do it?ps: the goal is to allow the user to update their preferences when receiving emails from a flow.Thanks a lot for you support,Nathan Marketing Tue, 12 May 2026 21:52:16 +0200 https://community.klaviyo.com/marketing-30/event-extra-checkout-url-redirects-to-a-none-page-4411 Hi Klaviyo community,I have a problem with my "complete order now" button in my Abandoned Checkout Flow having the event variable {{ event.extra.checkout_url }}The problem is that each time it sends to an actual profile who started checkout and they click it, they will be redirected to a http://none/ page and I have no idea what's wrong with my set-up or maybe if it's a Shopify issue.I also tried using the {{ event.extra.responsive_checkout_url }} based on this thread:https://community.klaviyo.com/custom-integrations-29/event-extra-checkout-url-doesn-t-work-383But still, the same problem persists.Even if I try to send a preview email, it just redirects to a "Sorry, that page isn't actually here." page.Just dropping this question in case someone else had the same issue and found a way to solve it.Thanks. Marketing Tue, 12 May 2026 20:39:13 +0200 https://community.klaviyo.com/strategic-advice-27/chatgpt-prompts-klaviyo-app-18941 If you have prompts that have been working well for you in ChatGPT with the Klaviyo app, please share them there. Klaviyo has an article with some starter prompts, but looking to see if there's anything deeper from y'all email 🥷🏼's.  Strategic advice Tue, 12 May 2026 20:01:34 +0200 https://community.klaviyo.com/strategic-advice-27/what-ai-marketing-prompt-has-actually-worked-best-for-you-examples-to-test-19323 I came across this blog article “5 proven AI prompts to use across marketing projects” and wanted to forward to everyone since I know there has been interest in the past in prompt sharing.It includes 5 prompts:Decode your reviews: understand your audience in minutes Build your personas: skip the hours of manual work Spark ideas: generate unlimited plans from any transcript Audit your emails: let AI catch what you may have missed Analyze retention like an executive: skip the vanity metricsI think it would be super interesting for everyone to test some of the prompts in their own AI tools and then come back and share in the thread:Which prompt worked best for you? Did any of these produce surprisingly good (or bad) results? Have you modified any of them to get better outputs? What AI prompts are you using that consistently save time or improve performance?If you have examples, feel free to share the prompt, use case, tips for improving, etc. Let’s build a thread of real-world prompts that marketers are actually finding useful  Strategic advice Tue, 12 May 2026 19:58:52 +0200 https://community.klaviyo.com/product-updates-announcements-51/new-training-how-to-plan-run-and-evaluate-a-b-tests-in-klaviyo-19320 If you are interested in growing your A/B testing skills in Klaviyo to better optimize performance and improve KPIs confidently, check out this new course from the Academy.You’ll Learn:When and how to run an A/B test KPI-focused testing strategies A/B testing best practices How to evaluate results and optimize performanceMultiple session dates available.  Product Updates & Announcements Tue, 12 May 2026 17:29:04 +0200 https://community.klaviyo.com/service-35/feature-request-updating-the-status-of-a-conversation-in-customer-agent-19277 I review conversations in Customer Agent, and I would like to request a feature to manually update a Conversation status in Klaviyo. I’d like to be able to manually mark a Conversation as Resolved or Closed when a human agent resolves that Conversation outside Klaviyo (we use Gorgias). Right now, those Routed to team status look as if they are unresolved. Additionally, I’d like to request a feature where we can create new Tags in addition to what is currently available from Klaviyo.  Service Tue, 12 May 2026 16:06:45 +0200 https://community.klaviyo.com/strategic-advice-27/best-practice-multi-brand-5-domains-shopify-markets-setup-for-transactional-emails-19274 Hi everyone,I’m looking for the most scalable architecture for a multi-brand setup within one Shopify store using Shopify Markets. We are expanding to 5 different brands with unique root domains (e.g., .se, .nl, .de, etc.) and I need to solve our automated transactional email strategy.I have a few specific questions regarding what is technically possible in Klaviyo in 2026: Multiple Branded Sending Domains: Is it possible to verify and use 5 different root domains for sending within a single Klaviyo account? Or are we strictly limited to one Branded Sending Domain (BSD)? Neutral Domain Strategy: If we are limited to one BSD (e.g., novaorders.com), can we reliably use Conditional Splits based on the Shopify Market Handle to swap out logos, languages, and "Reply-To" addresses for all 5 brands within the same flow? Google Groups as Sender Addresses: We plan to use Google Group aliases (e.g., service-nl@novaorders.com) as the "From Address" to trigger localized auto-replies in Google Workspace. Does Klaviyo allow sending from these group addresses as long as the root domain is verified? Transactional Approval: With 5 different brand templates (logos/languages) for the same trigger (Order Confirmed), do we need to submit each individual message for manual transactional approval? Does editing one brand's template trigger a re-approval for all of them? Alternative Solutions: For those managing 5+ brands in one store, would you recommend staying in one Klaviyo account with a neutral domain, or is there a better way to ensure 100% brand isolation for transactional receipts? Any insights from people running similar multi-market setups would be greatly appreciated!Best regards, Nova Strategic advice Tue, 12 May 2026 15:57:36 +0200 https://community.klaviyo.com/strategic-advice-27/migrating-klaviyo-from-prestashop-to-shopify-19275 Hi everyone,We are changing our CMS from Prestashop to ShopifySo far, I believe a sensible course of action would be:Migrate all historical sales data from PrestaShop to Shopify Connect Shopify to Klaviyo using the native integration In parallel with steps 1 and 2, clone our existing Klaviyo flows and adapt their triggers and conditions to the new Shopify metrics — keeping them in Draft status Verify that the historical data is fully available in Shopify and that the new integration is syncing correctly Activate the new flows and deactivate the old ones Disable the PrestaShop integration in KlaviyoDoes it make sense? Did I leave out any steps?Many thanks in advance Strategic advice Tue, 12 May 2026 15:42:49 +0200 https://community.klaviyo.com/developer-group-64/feature-request-mobile-email-editor-19264 I have been using Klaviyo’s email editor for a few years now. It’s good and I like how simple it is to use, but I have come across many restrictions when it comes to editing for the mobile view of emails. I would love to see an update to the Editor where you can make updates in mobile view to something that doesn’t affect the styling when in desktop and vice versa. Basically I would love to be able to switch between desktop and mobile CSS settings, edit the email to look how I want it to look on each view, and not affect the other view’s CSS when making edits. Currently, to adjust a content block in mobile view, I am very limited as to what I can do. If want to have the font change size for mobile, I have to create two different blocks and set each block to the view I want it to show or hide on. So if changes need to be made to the content by someone else, that person needs to be made on both content blocks, but if someone else who doesn’t know about the separate blocks, they might not make the changes on both which would cause issues on live emails being sent. I could just make an HTML block and add css in there, but I am trying to make templates for anyone on the team to be able to use as we are not all developers. Developer Group Tue, 12 May 2026 15:40:42 +0200 https://community.klaviyo.com/marketing-30/feature-request-already-subscribed-message-for-signup-forms-18506 For some reason this request was marked as solved when it hasn’t been.This issue has been identified and on the to do list for at least 4 years now. Over 1500 people have view the request along with a bunch of posts from people every 3 or so months asking when this will be resolved.This is a basic feature and it makes no sense that Klaviyo hasn’t fixed it yet. When a user goes to your website if they already have a profile the signup form shouldn’t just disappear it should state “Already Subscribed” or some other custom message.Its more of a bug fix than a feature request since it causes you to either have customers signup multiple times or you website is just blank and it confuses your customers who might not have remembered signing up.Can we please get a date for when this issue will be resolved? Marketing Tue, 12 May 2026 12:16:33 +0200 https://community.klaviyo.com/live-training-recordings-42/recap-discussion-account-spotlight-de-la-visibilite-a-la-rentabilite-comment-les-marques-de-mode-reprennent-le-controle-de-leur-croissance-19318  Merci d’avoir participé à la session “iAccount spotlight] De la visibilité à la rentabilité : comment les marques de mode reprennent le contrôle de leur croissance, en partenariat avec Loyoly et PXP.Lors de cette session, nous abordons un sujet clé pour les marques de mode : comment transformer l’attention en croissance durable ?Au programme : - Mieux exploiter l’attention déjà existante- Réduire la dépendance aux promotions- Créer des expériences plus personnalisées et engageantes- Transformer les interactions en fidélité et en croissanceRetrouvez l’enregistrement de notre session ci-dessous:  Live training recordings Mon, 11 May 2026 23:25:32 +0200 https://community.klaviyo.com/marketing-30/default-country-drop-down-list-2078 I want to be able to let my site visitors choose their location/country from a drop-down list when they signup but at the minute I have to create a manual list and enter all 190+ countries as options. You have a drop-down list with country under “Phone”, couldn’t you just take that exact piece of code, remove the extension information, and use that as a drop-down list for “Country”? It would save a huge amount of time, especially as you cannot clone a Signup Form across different lists, meaning you have to enter the same 190+ countries every time you create a form for a new List. Marketing Mon, 11 May 2026 22:54:30 +0200 https://community.klaviyo.com/marketing-30/importing-canva-html-7095 Hey guys, how are you? I had a graphic designer create a full template inside of Canva for us to use in Klaviyo for emails, however, it looks like importing via HTML doesn't work properly. It seems as though we have to take each image inside of canva, save it and upload it separately as we like it inside of canva and then upload it as an image. We wouldn't be able to edit it inside of Klaviyo aside from adding our own links and images, so everything that was uploaded would have to be to our liking and we couldnt change it inside klaviyoAm i missing an easier way to make this happen? ThanksJordan Marketing Mon, 11 May 2026 17:57:03 +0200 https://community.klaviyo.com/marketing-30/can-i-import-a-pop-up-form-from-figma-to-klaviyo-10065 Hey there, I would like to ask if I can import a pop up form from Figma to Klaviyo and add it to my shopify store? I am currently doing 3D Pop Ups and it’s very easy for me to create them in Figma.  Thank you,Sebastian Marketing Mon, 11 May 2026 17:53:06 +0200 https://community.klaviyo.com/marketing-30/how-to-automatically-include-the-same-unique-discount-code-in-welcome-email-17617 Hi everyone,We’re using unique discount codes that are automatically applied at checkout when someone signs up through our form.However, if the customer leaves the page, the code disappears — so we want to automatically include that same unique code in the welcome email they receive, so they can access it later.Is there a way to automatically pull the same unique code shown at checkout into the email?Would really appreciate any advice or guidance from anyone who’s figured this out!Thanks so much! Marketing Mon, 11 May 2026 17:31:57 +0200 https://community.klaviyo.com/strategic-advice-27/back-in-stock-flow-multiple-locations-19261 We have back in stock notifications set up with our Shopify store but we have multiple store locations where inventory is tracked. We have an Online store (where online orders are fulfilled) and many retail stores where inventory is separated for retail. I noticed that when we marked a product in stock at our retail location, or just simply transfer stock between retail locations, (that isn’t restocked at our online location) a customer was alerted. (They went to the product page and it was still listed as sold out). Is there a way I can only alert people when something is restocked at our online store location?  Strategic advice Mon, 11 May 2026 16:35:08 +0200 https://community.klaviyo.com/marketing-30/best-way-to-handle-event-signups-paper-list-flows-double-opt-in-19182 Hi everyone! I’d love some guidance on best practices for managing event signups in Klaviyo.Here’s my current setup:I have a signup form for a giveaway that uses double opt-in That feeds into an “Event Signups — Confirm Subscription” list I created a flow triggered by “Added to list” for that event list: Email #1 immediately Email #2 after 1 day Then I add them to my main “Newsletter” list My Welcome Series is triggered by being added to the Newsletter listWhere I’m getting stuck is with paper signups from in-person events.What I’d ideally like:Upload those contacts Have them go through the same Event Signup flow Then flow into my Welcome SeriesWhat I’m seeing:When I import contacts into the Event list, they don’t always trigger the flow automatically I can manually add profiles to the flow, but I’m not sure if that’s best practiceMy questions:What is the best way to handle in-person (paper) signups in Klaviyo? (I’ve tried QR codes and I always have better luck with paper and pen sign ups. People tend to do it while they wait in my lines! Should I be skipping double opt-in for these contacts, or is there a recommended way to still include it? Is manually adding profiles to a flow after import normal, or is there a better setup I should be using? Would it be cleaner to use a separate list or segment for event signups instead?For context: these are people who explicitly signed up at markets/events to receive emails.Appreciate any guidance — I want to make sure I’m doing this the right way as I grow Marketing Mon, 11 May 2026 14:23:56 +0200 https://community.klaviyo.com/analytics-72/huge-gap-between-mobile-and-desktop-popup-submit-rates-19317 Hi all,I’ve been running separate popups for desktop and mobile. The offer is always the same: 10%.However, the gap between the submit rates is huge. Desktop has never been above 1.5%, while mobile is usually around 6%.About two years ago, our desktop submit rate dropped significantly from around 3.5% to 1%, or even below 1%. Since then, I’ve tested everything: design, placement, time delay, etc., but nothing has helped.Mobile collects SMS subscribers, while desktop collects email subscribers. I also reached out to support, but they don’t see any issues on their side.Has anyone had a similar experience or found a way to solve this?  Analytics Mon, 11 May 2026 14:03:25 +0200 https://community.klaviyo.com/marketing-30/whatsapp-marketing-19314 Hello, I started WhatsApp marketing for the first time today. I prepared my first campaign and sent it to myself for testing, but I didn't receive a message. When I click on the campaign, it says "delivered." I have no idea why it wasn't delivered. Can you help me? Marketing Mon, 11 May 2026 10:36:42 +0200 https://community.klaviyo.com/service-35/product-review-widget-not-loading-cors-503-error-19316 Hi, I recently installed Klaviyo Reviews on my Shopify store (nativva.com) and the review widgets are not loading correctly in any browser (Chrome or Safari).The error appearing in the browser console is:"Fetch API cannot load https://fast.a.klaviyo.com/reviews/api/client_onsite_widgets?company_id=WJgbKv due to access control checks. Origin https://www.nativva.com is not allowed by Access-Control-Allow-Origin. Status code: 503"Behavior: All Klaviyo Reviews widgets work randomly and inconsistently — sometimes they display and sometimes they don't, without any changes to our configuration. This affects:Star Rating on product pages Full review block on product pages Featured Reviews Carousel on the homepageThe issue occurs on both Chrome and Safari, in both normal and incognito mode. Service Mon, 11 May 2026 08:12:52 +0200 https://community.klaviyo.com/product-updates-announcements-51/klaviyo-is-now-in-claude-how-to-connect-your-data-and-what-you-can-build-with-it-19309 Hey Community!Most of us have been in this situation: you know your Klaviyo data holds the answer, but getting from data to something you can actually act on like a report, a campaign brief, or a prioritized fix-it list still takes more manual work than it should.That changes today. Klaviyo has expanded its integration with Anthropic, bringing your campaign data, flow performance, customer profiles, and more into Claude. Now, you may be asking yourselves: “Gabby, why is this any different than before. Didn’t Klaviyo already do announce this?” To which I say: “Yes, but this time, we are really connected.” And I mean that literally. The connector is live now, and for teams using Claude Cowork, the shift goes further: you can describe an outcome, step away, and come back to finished work.Here's what launched, how to get connected, and what to try first. What launched Three new capabilities are live as part of this expansion.Updated Klaviyo Connector in the Claude directory. Klaviyo is now listed in Claude's Connector directory, making it straightforward to bring your Klaviyo data into Claude Chat and Cowork securely. Once connected, you can query campaigns, flows, profiles, and lifecycle signals using natural language aka no exports, no rebuilding dashboards in another tool.Query Metric Aggregates (Metric Reporting). This new MCP tool exposes the same underlying data that powers Klaviyo's in-app Metric Reporting. It gives Claude access to raw performance data across channels and integrations, so you can ask complex questions about revenue, engagement, or conversions and get answers grounded in what's actually happening in your account – not inferred from generic benchmarks.MCP Apps support. Developers and partners can now build interactive charts, dashboards, and configuration surfaces that render inline in Claude, powered by Klaviyo MCP tools. If you're technical or working with a dev team, the Claude Code ext-apps SDK makes it easier to build custom experiences on top of Klaviyo's APIs.If you're just getting started with Klaviyo + AI tools, this earlier Community post is worth a read too: Klaviyo now works with Claude and ChatGPT: what you need to know. How to connect Klaviyo to Claude (takes about two minutes)Setup goes through the Claude Connector directory:Open Claude and go to Settings → Connectors → Browse Connectors Search for Klaviyo Hit Connect and authenticate your accountThe connector is available for Claude Pro, Max, Team, and Enterprise users. For teams that want to configure a custom remote MCP connection, the full setup documentation lives here: developers.klaviyo.com/en/docs/klaviyo_mcp_server.Worth noting: Klaviyo's approach to AI is deliberately model-agnostic. The MCP server is built to connect your customer data to the AI tools you're already using, without requiring you to commit to a single platform. Claude is one of those surfaces and not the only one. What you can ask Claude once you're connectedOnce your Klaviyo account is connected, Claude can access your data conversationally. Some starting points worth trying:"What were my top five campaigns by open rate last month?" "Which of my active flows have the lowest click-through rates over the last 90 days?" "Pull performance data for my abandoned checkout flow." "What does my lapsed purchaser segment look like right now?"In Claude Chat, you get real answers grounded in your actual account data. That's already a meaningful improvement over switching tabs to look up numbers, especially for quick gut checks during planning.Where Cowork changes things: from answers to deliverablesClaude Chat gives you conversational access to your data. Claude Cowork is where that same connection becomes the backbone for something different: finished work.Cowork is Anthropic's environment for orchestrated work across your desktop. It can pull Klaviyo data, write and format documents, generate copy, and save files to folders in a single unattended session. The practical shift looks like this:You describe an outcome: "Audit my flows and write me a prioritized fix-it list." You step away. You come back to a formatted document, ready to review and act on.That's a different kind of workflow than a chat window. Three workflows worth trying first1. Weekly performance digest, auto-generatedPrompt: "Pull last week's campaign and flow performance from Klaviyo, write a plain-English summary with wins, underperformers, and recommended next steps, and save it as a formatted doc to my Reports folder."Cowork pulls the data, writes the brief, and saves the file. The report exists Monday morning without you touching a dashboard.2. Flow audit with a prioritized fix-it listPrompt: "Audit all my active flows. Pull performance metrics, flag any with open rates under 20% or significant drop-off points, and write me a prioritized fix-it list."Cowork pulls flow metrics, reasons across them, and outputs a structured document ranked by impact. The kind of review that usually takes an afternoon gets done in the background.3. Batch copy generation from a real segmentPrompt: "Pull my lapsed purchaser segment (90+ days), write three subject line variants and email body copy for a re-engagement flow, and save the drafts to a campaign folder."The copy isn't generated from a template. It's grounded in the actual characteristics of that segment. You review, adjust if needed, and you're ready to build. Going further: custom skills on the Klaviyo MCP connectorFor teams that want to go deeper, Cowork supports building custom skills on top of the Klaviyo MCP connector. That means you can define repeatable workflows (audience mapping, campaign brief generation, deeper metric analysis by segment or channel) and run them on demand or on a schedule.This is more relevant for technical teams or operators ready to invest in automated marketing workflows, but it's worth knowing the option exists as you think about where AI fits into your operations longer term. Additional resourcesKlaviyo's integration with Claude is live today. Get connected in the Claude Connector directory and read the full announcement on the Klaviyo blog.  Share with the CommunityAre you already using the MCP Server and/or Claude? Are you planning on trying it out? What workflows are you planning to try first?  Product Updates & Announcements Fri, 08 May 2026 17:48:46 +0200 https://community.klaviyo.com/service-35/i-can-t-access-to-my-old-account-because-i-don-t-have-access-to-my-old-email-19302 I've submitted multiple support requests but received no response. I need help deactivating a Shopify integration on an old account I can't access. Please help! Service Fri, 08 May 2026 17:31:43 +0200 https://community.klaviyo.com/marketing-30/magento-integration-events-not-syncing-19312 This started to happen a month ago. All related Magento Integration events (Started Checkout, Order Place, Fulfilled Order, etc) seems to not execute its 30m sync but when I manually re-sync historical data, the events are populated. After resync, it goes back to the issue where the supposedly 30m sync is not working. I have a CloudFlare setup and confirmed to skip restrictions on any Klaviyo related request. Also I get to see the requests made and confirmed any related polling (orders, shipping) are not requested every 30m. Marketing Fri, 08 May 2026 14:05:43 +0200 https://community.klaviyo.com/marketing-30/back-in-stock-custom-fields-4973 We got the back in stock flow working in our Shopware 6 shop.But we run into an issue where we want to know the language/store/storefront on which the customer subscribed to the back in stock list. This so we can communicate in their language.Just got off the chat with support and David C. helped me with the email template question I had, and said that for the above issue, it would just be a simple question of adding an additional field to the call.We tried it:curl 'https://a.klaviyo.com/api/v1/catalog/subscribe' --data 'a=ID&email=test@klaviyo.com&variant=970997f8f2384dbaa2a727ea486590ed&platform=api&language=Nederlands'I get a success message, the email gets added to the back to stock.   But language or any additional field we add, does not go through.Any suggestions? Marketing Fri, 08 May 2026 12:44:27 +0200 https://community.klaviyo.com/marketing-30/how-to-enable-view-in-browser-and-share-email-as-a-web-page-12179 Where is the setting to enable the “View in Browser” feature?I would like to use a link to share with certain individuals through a messaging app like WhatsApp. Marketing Fri, 08 May 2026 12:21:19 +0200 https://community.klaviyo.com/strategic-advice-27/how-to-personalize-klaviyo-customer-hub-for-different-segments-19168 Learn how Happy Wax curates on-site experiences that drive loyalty, retention, and repeat purchases through Klaviyo Customer Hub.Why onsite personalization matters for retention and customer loyalty How to personalize Klaviyo Customer Hub for VIP customers How to personalize Klaviyo Customer Hub to guide first-time buyers Examples of Customer Hub personalization by segment Building a system, not a series of one-off experiences Best practices for building a Customer Hub personalization strategy Final thoughts FAQ Related Klaviyo resources Questions for the community Why onsite personalization matters for retention and customer loyaltyIf you're already using Klaviyo for segmentation, flows, and campaigns, you probably have rich customer data. You know who your VIPs are, who buys every season, and who may be at risk of churning.But for many brands, that insight only shows up in email and lifecycle messaging. Once a customer logs into their account, the experience resets. Everyone sees the same content, regardless of whether they have spent $50 or $5,000. The data exists, but it is not always being used where customers actually interact with the brand onsite.That gap has real costs. Loyal customers may not feel recognized. First-time buyers may not get the guidance they need to come back. And brands miss opportunities to reinforce loyalty, reduce friction, and drive repeat purchase behavior from the customer account experience itself.At Happy Wax, we used to think of the onsite account experience as just a portal. Now we treat it as an extension of our segmentation strategy, and that shift has helped us reinforce loyalty, improve onboarding for new customers, and create more personalized experiences across the customer lifecycle.How to personalize Klaviyo Customer Hub for VIP customers When our highest loyalty-tier customers log into their account, they immediately see a different experience.When we designed the Curator experience, we asked a simple question: what would make our best customers feel like insiders, not just discount recipients?The answer was access. Our Curators already receive savings. What they value even more is recognition and exclusivity. In Klaviyo Customer Hub, our VIP customers now see:Exclusive product visibility based on customer segment: When Curators log in, they see products and collections we have configured to display only for top-tier customers. This creates genuine exclusivity without relying only on discounting. Early access messaging for new launches: VIP customers see dedicated messaging about upcoming releases and are directed to products before we announce them publicly. Content tied to our Innovation Lab: We use Customer Hub to surface information about our product feedback program, making it easy for our most engaged customers to participate in scent development.Instead of just telling customers they are VIPs, Customer Hub gives us a place to actually show it. We have found this approach resonates more than simply increasing discounts. These are already highly engaged customers. They want to feel connected to the brand.How to personalize Klaviyo Customer Hub to guide first-time buyersThe first 30 days after a purchase matter a lot for a home fragrance brand. If a new customer does not know how to get the best scent throw from their warmer, or feels overwhelmed by the product catalog, they are less likely to come back for a second purchase.We use Klaviyo Customer Hub to surface the right content at the right time inside the logged-in account experience. When new customers log in, they see:Personalized product recommendations based on preferences and purchase history: Because Customer Hub pulls from our customer data, we can surface scents and products that are relevant to each person without asking them to start from scratch. Educational content for first-time use: We provide guidance on how to get the most out of wax melts and warmers, which helps answer common questions before customers need to contact support. An invitation to join our community: Customers can connect with other Happy Wax fans, ask questions, and discover new favorites. This builds emotional connection beyond the product itself.Instead of leaving customers to figure things out on their own, we proactively help them succeed. This has been especially helpful in driving early engagement and increasing the likelihood of a repeat purchase.Examples of Customer Hub personalization by segmentCustomer segment What they see in Customer Hub Business goal VIP customers Exclusive products, early access messaging, Innovation Lab invitations Increase loyalty and strengthen brand affinity First-time buyers Onboarding content, product education, personalized recommendations Drive confidence and a second purchase Customers close to VIP status Loyalty-tier messaging and upgrade benefits Encourage movement into the next loyalty tier Lapsed or at-risk customers Relevant featured products, reminders tied to past preferences, re-engagement content Support retention and win back demand Building a system, not a series of one-off experiencesOnce we had VIP and new customer experiences in place, the bigger opportunity became clear.This was not just about creating better moments for a few segments. It was about building a system that works across the customer lifecycle.Instead of creating one experience per segment and leaving it alone, we started designing onsite content that updates based on where a customer is right now:A customer who just placed their first order sees onboarding content designed for new buyers. Once they become a repeat customer, that experience can shift toward product recommendations based on purchase history. A customer approaching VIP status sees messaging about what they will unlock as a Curator. Because loyalty program data flows into Klaviyo, we can identify customers who are close to the next tier and give them a reason to get there. A subscriber who has not ordered in 90 days sees different featured products and reminders tied to what they have loved before, rather than the same experience shown to someone who ordered last week.Core principles behind our approachAlways-on personalization: the experience updates based on where a customer is now, not just who they were once Reducing friction: making it easy to reorder, discover something new, or manage subscriptions without leaving the account Keeping the experience fresh: highlighting new products, seasonal launches, and relevant content Connecting everything: bringing together loyalty, product discovery, subscriptions, and community in one placeCustomer Hub became the place where everything comes together. And that is what started to move the needle on retention.Best practices for building a Customer Hub personalization strategyStart with one customer segment that has a clear business case, such as VIP customers or first-time buyers. Choose one meaningful onsite experience to personalize instead of trying to change everything at once. Use segmentation, purchase history, loyalty status, and lifecycle stage to decide what content to show. Measure engagement, repeat purchase behavior, and downstream retention signals after launching a new experience. Expand gradually from one segment to a broader lifecycle-based personalization strategy.Final thoughtsThe biggest takeaway for us is simple: we did not need more data. We needed to use the data we already had in more places.Klaviyo Customer Hub became the bridge between our segmentation strategy and the onsite experience. It allowed us to move from telling customers who they are in email to actually showing them when they log in.If you are already using Klaviyo, try starting small:Personalize one segment Make one meaningful change Measure how customers actually engage with itOnce we saw results with one segment, expanding to new customers and eventually to a full lifecycle strategy became much easier.FAQWhat is Klaviyo Customer Hub?Klaviyo Customer Hub is a tool brands can use to personalize the logged-in onsite customer experience using Klaviyo data such as segments, purchase history, loyalty status, and lifecycle stage.How can Klaviyo Customer Hub improve customer retention?Customer Hub can improve retention by making the onsite account experience more relevant. Brands can show different content to VIP customers, first-time buyers, repeat customers, and lapsed customers instead of showing every customer the same account experience.What segments should brands personalize first?A practical starting point is to personalize for one high-impact segment, such as VIP customers, first-time buyers, or customers who have not purchased in the last 60 to 90 days.What should VIP customers see in Customer Hub?VIP customers often respond well to exclusivity rather than only discounts. Examples include early access, segment-only collections, product feedback invitations, or loyalty recognition content.What should first-time buyers see in Customer Hub?First-time buyers should see onboarding content, educational resources, relevant recommendations, and simple next steps that help them use the product successfully and come back for a second purchase.Related Klaviyo resourcesSegmentation best practices Advanced segmentation reference How to invite customers to Customer Hub How to create content blocks for Customer Hub Customer Hub setup and personalization guides Klaviyo Customer Hub product overview Klaviyo SMS marketing More about Happy Wax’s strategyCheckout our case study!Questions for the communityWhat is one way you are using Klaviyo Customer Hub, or plan to use it, to personalize the onsite experience for a specific customer segment? What segment are you targeting? What did you change in the experience? What impact did you see, or expect to see?If you could personalize one part of your customer account experience today, what would it be and for which segment?  Strategic advice Fri, 08 May 2026 11:01:27 +0200 https://community.klaviyo.com/strategic-advice-27/how-to-set-up-your-first-back-in-stock-flow-in-klaviyo-and-what-to-check-when-emails-don-t-send-19282 Short answer: A back-in-stock flow in Klaviyo automatically emails customers when a product they requested becomes available again. To set it up: connect your ecommerce platform, verify inventory tracking in your catalog, capture the correct variant data via a signup form, and build a flow with a "Subscribed to Back in Stock" trigger plus a conditional split that checks real-time availability before sending.You've got a product that sells out fast. That's a good problem…until you realize you're losing customers who would've bought if they'd known it was back.A back-in-stock flow helps capture sales you’d otherwise lose by automatically notifying interested customers the moment inventory returns. This guide walks you through the complete setup for Shopify and Klaviyo, plus a troubleshooting checklist for when products restock but emails don't send.This looks like a lot, but the actual build takes under an hour – here's what you actually need to know! What a back-in-stock flow doesA back-in-stock flow sends an automated email when a product someone wanted comes back into inventory. When a customer lands on your product page and sees "out of stock," they can enter their email to get notified when you restock. Once inventory returns, Klaviyo automatically sends them an email with a link to buy.Here's the full sequence:Customer subscribes to notifications for a specific product variant (like a blue jacket in medium) Klaviyo logs a "Subscribed to Back in Stock" event with that variant's ID Your ecommerce platform updates the inventory count when you restock Klaviyo detects the change in its catalog and triggers the flow The email sends — but only if the variant is available, the data synced correctly, and the flow filters let it throughThe flow is variant-specific, which matters more than you might think. If someone wants the medium blue jacket, they won't get an email when you restock the large or the green version. The system tracks down to the size, color, and style level.Before you build the flowKlaviyo doesn't track inventory on its own. It pulls data from your ecommerce platform (Shopify, BigCommerce, and others). When that sync breaks, your flow won't send– even if everything else looks perfect.Three fields in Klaviyo's catalog control whether a back-in-stock trigger can fire:Field What it needs to be Inventory quantity Must go from 0 → 1+ to trigger Inventory policy Must deny sales when out of stock (not "continue selling") Variant availability Must show as available  First, check that your Shopify or BigCommerce integration is connected and actively syncing. Open Integrations in Klaviyo and look for a green "Connected" status next to your ecommerce platform. Then navigate to Content > Catalog and confirm your products are appearing there.Next, verify inventory tracking is turned on in your ecommerce platform. In Shopify, you'll find this under product settings in a field called "Track quantity." Without inventory tracking enabled, your platform won't tell Klaviyo when items go out of stock or come back in.You'll also want to turn off "Continue selling when out of stock" for products you want to include in back-in-stock flows. When this setting is on, your platform never marks items as unavailable, so the back-in-stock signup button won't appear on your product pages.Finally, confirm catalog sync is enabled in your Klaviyo integration settings. This keeps product data flowing automatically – images, prices, inventory counts, all of it.  What to check Where What you're looking for Inventory quantity Klaviyo catalog > variant details Matches your platform's current stock level Inventory policy Your platform's product settings "Don't continue selling" when out of stock Variant status Klaviyo catalog > variant details Available Product publish status Your platform's product settings Published to online store Catalog sync Klaviyo > Integrations > gPlatform] > Settings Real-time updates enabled  Where the signup lives on your site When a product runs out of stock, Klaviyo replaces your "Add to Cart" button with a "Notify me when available" button — automatically, through your ecommerce integration. No custom code needed.When someone submits the form, Klaviyo captures their email consent and logs exactly which product and variant they want. That data becomes a "Subscribed to Back in Stock" event on their profile, with five properties your flow depends on:Property Used for Variant ID Matches subscriber to the exact restocked product Product Name Email subject and body Product URL CTA button Image URL Product image in email Price Optional display in email  The form is kept simple on purpose. Klaviyo's native form captures all of this automatically. Customize the button text, colors, and confirmation message under Content > Sign-up forms > Back in stock.Custom forms require manual verification. The most common mistake is hardcoding the variant ID, which points every signup to the same product regardless of which page the customer is on. Test on multiple product pages and check the resulting events in customer profiles to confirm each one captures the correct variant.To verify it's working: subscribe with a test email, go to Audience > Profiles, open your test profile's timeline, and confirm the "Subscribed to Back in Stock" event includes all five properties. Fix any gaps before building the flow.The trigger event that starts everythingWhen someone submits a back-in-stock form, Klaviyo creates a "Subscribed to Back in Stock" event on their customer profile. This event includes everything you'll need later: product name, product ID, variant name, variant ID, image URL, price, and product page URL.The subscription doesn't send an email right away. Instead, the flow waits until your ecommerce platform reports that the specific variant is back in stock, then sends the notification.You can see these events by opening any customer profile in Klaviyo and scrolling to their activity timeline. Look for "Subscribed to Back in Stock" with product details listed below it.Variant ID is particularly important if you sell products with multiple options. Someone who subscribed for a medium blue shirt won't get notified when you restock the large red one. The variant IDs have to match exactly. Building the flow structureIf you want to follow along, start building here.Go to Flows > Create Flow. Look for the pre-built template called "Back in Stock" and select it. The template includes the trigger and a basic email structure you can customize.The trigger is set to the "Subscribed to Back in Stock" metric. Anyone who submits the signup form enters the flow immediately, but they won't receive an email until their requested product actually restocks.Here's a simple flow structure to start with:Email 1: immediate notification when the product is back Conditional split: check if they placed an order for that product Email 2: 24-hour reminder, sent only if they haven't purchasedSmart Sending: The first email is time-sensitive, so think carefully about your Smart Sending settings. If you have limited inventory, you might want to bypass Smart Send Time to ensure immediate delivery. You can adjust this in the email settings under "Smart Sending."Add a flow filter to exclude anyone who already purchased the product since subscribing. Go to Flow Filters and add a condition like "Has not placed order where Product ID equals rproduct ID from trigger] since starting this flow."You might also exclude anyone who received a back-in-stock email in the last 7 days. This prevents oversending if someone subscribes to multiple products that all restock at once.Designing the email that convertsYour back-in-stock email has one job: get someone from their inbox to your product page. Start with a clear subject line like "Good news! uProduct Name] is back in stock."The email body should feature the product prominently. Use the image URL from the trigger event to display the exact item they requested. Below that, include the product name, variant (if applicable), and price.Here's how to pull product details dynamically:Product name: {{ event.ProductName }} Variant: {{ event.VariantName }} Product image: {{ event.ImageURL }} Product URL: {{ event.ProductURL }}Your call-to-action should be direct: "Shop Now" or "Get It Now" linking to the product page. Place the button twice, once near the top and once at the bottom.You can create urgency honestly. Phrases like "Limited quantities available" or "You asked, we restocked" work well. If you genuinely have limited stock, say so.Make sure your email looks clean on mobile devices. Most people will open this on their phone, often within minutes of receiving it.What to check when emails don't sendThis is the section I wish I'd had when I was first setting these up.Symptom What to check Where Flow never triggers Inventory tracking on? "Continue selling" off? Product published? Your platform's product settings Flow triggers, no email Flow status set to Live? Flow builder, top right Customer not receiving email Email consent captured? Smart Sending blocking? Klaviyo profile > consent Platform shows in stock, Klaviyo doesn't Force catalog resync Klaviyo > Integrations > aPlatform] > Settings Wrong variant notified Variant ID hardcoded in form? "Subscribed to Back in Stock" event in test profile Email sends but product already sold out Conditional split missing before send Flow builder Some subscribers never notified Minimum inventory threshold too high? Notifying in groups? Settings > Back in stock settings Pre-launch checklistBefore setting the flow to Live:✓ Check   Catalog syncing; inventory fields match your platform   "Continue selling when out of stock" disabled   Signup form capturing all five event properties   Flow trigger set to "Subscribed to Back in Stock"   Conditional split checks stock before sending   Flow filters exclude recent purchasers and recipients   Test restock simulation completed and email verified  When back-in-stock flows fail, it's almost never the flow itself — it's the data feeding into it. Get the catalog and form right first, test before you go live, and the flow will do exactly what it promises.Start simple, then optimizeBack-in-stock flows typically drive strong performance because the intent is already there. Someone who subscribes is telling you exactly what they want to buy. You just need to let them know when it's available.Start with a single, well-crafted email. Once you confirm it's working reliably, you can test additions like SMS notifications for subscribers who've opted into text messages, or a second email for people who don't purchase right away.Monitor your flow analytics for the first few weeks. Look at how many people are entering the flow, how many emails are actually sending, and most importantly, how many recipients are placing orders. If your send rate is lower than your subscription rate, work through the troubleshooting checklist.The goal is simple: turn every "sold out" moment into a future sale. When someone can't buy from you today, a back-in-stock flow keeps you top of mind when they can.Helpful resources and next stepsIf you are new to flows entirely, check out this Help Center article about getting started.How back in stock flows work 10 email automation examples  How to build a back in stock flow  How to set up a back in stock form  How to use event data to personalize flow emails  How to use SMS in your back in stock flows  How back-in-stock SMS turns waitlists into revenue  MMS for back in stock  Flow best practices and examples Your turn: let’s talk “BIS” strategyWhat's your biggest question or challenge with Back in Stock flows? Are you stuck on setup, trying to optimize an existing flow, or figuring out how to handle variants or inventory caps?And if you've already got a BIS flow live: What's been your most surprising learning or win so far? I'd love to hear what's working (or not working) for you.   Strategic advice Fri, 08 May 2026 11:00:20 +0200 https://community.klaviyo.com/strategic-advice-27/migrating-to-klaviyo-10-mistakes-that-break-things-19251 How do I migrate to Klaviyo without breaking deliverability, data, or flows? Short answer: Migration strategies from other ESPs require proper sequencing of data, DNS, and flows. Common pitfalls break deliverability and cost revenue. Most migrations don't fail loudly. They fail quietly: open rates dip, flows misfire, attribution breaks, revenue softens. By the time you notice, the damage is done. These are sequencing and strategy mistakes, not technical failures, that prevent you from building what actually drives performance post-migration: a clean data foundation, automation that works from day one, and personalization that reaches individual customers based on real behavior. Here's what to watch for—and how to set yourself up to use the platform the way it's designed to work.I'm Ali, an eCommerce strategist and digital marketing leader at PeakActivity, as well as a Klaviyo Champion. My specific expertise as Chief Digital Officer is overseeing migration projects to ensure seamless transitions, reduce costs, and maximize returns for various industries. What follows are the patterns I see repeatedly and the fixes that actually work.Here's the thing most teams miss: migration is a reset. A chance to clean up years of accumulated data debt, fix what wasn't working, and build something that actually reflects how your business operates today. The teams that treat migration as a checkbox exercise carry their old problems into a new platform and wonder why performance doesn't improve. The teams that treat it as a strategic reset come out the other side with a cleaner list, a stronger sender reputation, and a setup built for how Klaviyo actually works. The mistakes below are what separate those two outcomes. Each one comes back to the same principle: the platform works best when every customer interaction, purchase, and preference flows into a single profile. Migration is your chance to set that up correctly.1. Skipping the plan and hoping for the best 2. Building before your data is ready 3. Importing contacts without knowing where they came from 4. Migrating too much instead of less 5. Not checking list settings before integrations go live 6. Skipping IP warmup under pressure 7. DNS missteps that break authentication 8. Running two platforms without a real cutover plan 9. Rebuilding everything exactly as-is 10. Mistaking the stabilization period for failure The bottom line Let me know 1. Skipping the plan and hoping for the bestThe problemNew platform, fresh start. But excitement without a plan is just expensive chaos. I've seen migrations stall for weeks because nobody wrote down what needed to happen first—no phases, no owners, no sequencing. Just a login and a lot of enthusiasm.What breaksWhen there's no roadmap, sequencing breaks down. Flows get built before integrations are validated. DNS gets rushed. The cutover happens before anyone's confirmed the basics work. And by the time you realize steps were skipped, you're already troubleshooting in production.What to do insteadBefore you touch a single setting, write the plan. Every phase needs to be mapped: integrations, DNS, list import, flow builds, warmup, cutover, validation. Assign owners, set checkpoints, and hold the line on sequencing. The temptation is to start building while you're still figuring things out. Resist it. Winging it costs more than planning ever will.2. Building before your data is readyThe problemI get it—you want to make progress. So you start building flows while the integrations are still being set up. It feels like progress, but it's not.What breaksEverything in Klaviyo runs on event data—and the events only exist once your integrations are properly configured. If Viewed Product, Added to Cart, and Started Checkout aren't firing correctly from your Shopify integration, your abandoned cart flow is either targeting the wrong people or not triggering at all. You won't know until it's too late. Bad data in means bad logic out—and bad logic means your flows underperform from day one. Every flow and segment you build will pull from your customer profiles. If those profiles are missing event history because integrations weren't validated first, your targeting decisions are based on an incomplete picture.What to do insteadSet up integrations first. Validate that key events are firing. Test across real scenarios before you build anything. The flows will go faster when the foundation is solid. Skipping ahead costs more time than it saves.3. Importing contacts without knowing where they came fromThe problemThis is the question most teams don't ask until someone makes them: how did these people opt in? When? Do you have proof? For a lot of lists that have been sitting in an ESP for years, the honest answer is "I'm not totally sure."What breaksImporting contacts without clear opt-in documentation creates legal exposure under GDPR, CAN-SPAM, and CASL—regulations that carry fines and can require you to purge entire lists. But before you even get to the legal risk, there's a deliverability one. People who don't recognize you—or who never properly opted in—mark you as spam. That reputation follows you to Klaviyo's infrastructure and can tank performance before you've sent your first real campaign.What to do insteadAudit the list before it moves. Only import contacts with verified, documented opt-in. If provenance is murky on a segment of your list, suppress them or run a re-permissioning campaign first—a targeted email to your old list asking subscribers to actively confirm they want to continue hearing from you. Yes, most won't respond. That's the point. A smaller, cleaner list will outperform a large questionable one every single time.4. Migrating too much instead of lessThe problemThe instinct is to bring everything over. Full list, all historical data, every tag and custom field—just in case. It feels like the safe move. It isn't.What breaksImporting a bloated, unfiltered list drives up costs immediately, hurts deliverability from the first send, and floods Klaviyo with years of messy data it can't use effectively. Historical engagement from another platform doesn't translate cleanly because open and click tracking differs between ESPs, and Klaviyo can't act on data it didn't collect. And if your profile attributes are inconsistently named or structured in your old ESP—which they almost always are—you're importing that chaos directly into a clean system.What to do insteadStart with engaged contacts from the last 60–90 days. But before anything gets imported, do the data hygiene work. Normalize your profile attributes. Standardize naming conventions. Clean up custom fields. Decide what your data structure looks like in Klaviyo before you populate it—not after. Think of it like defining a schema before you fill a database. This should be in your migration plan from day one, not an afterthought on import day.5. Not checking list settings before integrations go liveThe problemThis one surprises people because Klaviyo's list settings aren't always configured the way you'd expect out of the box. Most teams don't think to check until something fires that wasn't supposed to.What breaksHere's the scenario: Double opt-in is enabled, you connect your Shopify integration, and suddenly contacts are getting a confirmation email nobody planned for. During a migration, when you're actively testing and connecting systems, that's the worst possible moment for an unintended send. Confused customers, an uptick in unsubscribes, and a support ticket you didn't budget for—before you're even fully live.What to do insteadCheck every list's settings before you connect a single integration. Know what's enabled, what will trigger, and under what conditions. If double opt-in is part of your compliance strategy, great—but make it a deliberate decision, not an accident. Five minutes of review prevents a very visible mistake.6. Skipping IP warmup under pressureThe problemThe campaign calendar doesn't pause for your migration timeline, and someone in leadership always wants to know why you haven't sent anything yet. So warmup gets treated as optional. It isn't.What breaksKlaviyo runs on different infrastructure than your old ESP. Inbox providers don't have history with you yet. Send too fast and you're a new sender asking for trust you haven't earned. In my experience working with brands post-migration, teams that skip warmup routinely see a 15–30% performance drop in the first few weeks—and in worse cases, spam folder placement that takes weeks to dig out of.What to do insteadWarmup is non-negotiable. Start with your most engaged subscribers—30-day openers first—and ramp to 60-day, then 90-day over 1–3 weeks. Watch complaints, bounces, and open rates the whole way. If you have access to Klaviyo's deliverability team, work directly with them on timing—they have platform-level visibility into what's happening with your sends that you don't have on your own. If you don't, follow Klaviyo's published warmup guidance closely and monitor your metrics daily.7. DNS missteps that break authenticationThe problemDNS changes feel like a formality until they aren't. The mistake I see most: teams remove old ESP records too early, or rush through Klaviyo's setup without fully verifying before making changes.What breaksYou might see authentication conflicts, DMARC failures, "via" warnings in the inbox (where recipients see your email is sent "via" another domain, signaling potential spam), and in bad cases, spam placement. Sometimes these don't show up until you're days into a live campaign and debugging DNS is the last thing you want to be doing.What to do insteadAdd and fully verify Klaviyo's DNS records—DKIM, SPF, branded sending domain—before you remove anything from your old ESP. Keep the old setup intact and authenticated through the full cutover window. The sequence is add new, verify new, confirm everything works, then remove old. In that order. Always.8. Running two platforms without a real cutover planThe problemBoth ESPs end up active at the same time—Klaviyo flows are live but nobody paused the old ones. Or the cutover happens without a documented plan for who owns what send on which day.What breaksCustomers get duplicate emails. welcome flows fire twice. Abandoned cart sequences overlap. Complaint rates spike. And now you're doing customer service triage on top of a migration. Before you pull the plug on the old platform, you need to confirm Klaviyo flows are triggering correctly, events are firing, and revenue attribution is tracking. Cutting over before validating is how good migrations turn into expensive debugging sessions.What to do insteadPause all flows in the old ESP before activating them in Klaviyo. Use suppression lists and exclusion logic wherever overlap is possible. Set a specific cutover date and time. Document what moves when, and put one person in charge of the transition window. Assumptions are how things get missed.9. Rebuilding everything exactly as-isThe problemIt feels efficient. You're not redesigning—just moving. Copy the segments, recreate the flows, mirror the conditions. Same logic, new platform. Except it isn't the same platform.What breaksA 1:1 rebuild carries over everything that wasn't working. Segmentation logic that made sense somewhere else. Flows built around workarounds Klaviyo doesn't need. Conditions nobody's reviewed in three years. You migrate the technical debt right alongside the templates.What to do insteadTreat migration as an audit. Pull performance data on every flow and segment before you rebuild anything. Keep what's earning its place. Drop what isn't. Then build to the platform's native capabilities. Instead of recreating workaround logic, consider what you can now do directly: store customer preferences and use them in flows, let predictive models surface churn risk and high-value profiles automatically, and build segments that update based on real-time behavior rather than static lists. Migration is the time to ask which capabilities you couldn't fully use before—and which ones you can now build into your setup from day one.10. Mistaking the stabilization period for failureThe problemMetrics dip post-migration and someone panics. Open rates are down. Attribution looks off. Leadership starts asking questions. The instinct is to start making changes immediately.What breaksWhen you optimize before you have a stable baseline, you're just adding noise. You're changing variables before you know what's working. Teams that panic-optimize in the first two weeks after migration frequently make things measurably worse before they get better.Take this example from a Klaviyo Community AMA, a sender described exactly this dilemma: sending to the full list hurt deliverability, but sending only to engaged subscribers meant no revenue. Klaviyo's response was unambiguous — prioritize the repair, treat it as a reset, and expand gradually once metrics stabilize. Eddie Sun wrote: Hi! I’d really appreciate your insight on this. Our email deliverability score is currently quite low, and Klaviyo suggests we use AI repair plan to skip sending to users who haven’t interacted with us in the last 30 days. The issue is, if we follow that, we’re left with a very small segment to send to. We’ve tried the AI repair plan before, and it actually did help improve our score at the time. But recently, our deliverability has dropped again, and I’m unsure what the best approach is going forward. The dilemma is: When we send to the full list, our deliverability takes a hit — but we consistently see sales. When we only send to engaged subscribers, our deliverability improves — but we see no revenue. Would you recommend using the AI repair plan again and focusing only on the engaged segment for a while, even if that means sacrificing short-term revenue? Or is there a smarter way to balance both deliverability and sales? Thanks in advance!  Hello ​@Eddie Sun,Yes, i would recommend focusing on your engaged segment and gradually ramping up your volume.Avoid doubling your volume from a week to the next, instead increase it by a maximum of 20% week over week.If you notice your metrics starting to drop, slow down and keep your volume stable for a longer period. What to do insteadThere is a normal 1–2 week stabilization period after migration. Expect it. In the first 48 hours, watch for hard errors—bounces, authentication failures, flows not triggering. Those need attention fast. But metric performance? Give it time to stabilize before you touch anything. The goal right after migration isn't improvement. It's confirmation that nothing is broken. That's what success looks like right after migration.The bottom lineA good migration doesn't feel dramatic. It feels controlled. No major spikes, no major drops. Just steady performance while things transition cleanly from one platform to the other. That's the goal. If you're constantly troubleshooting, something went wrong earlier in the process.Avoid these ten mistakes and you won't just get through the migration. You'll come out the other side with clean data flowing into unified customer profiles, a sender reputation built on engaged subscribers, and a setup where every flow, segment, and AI-powered feature draws from the same complete customer picture.Plan it. Sequence it. Validate it. Then send. If you're early in your migration planning, start with Klaviyo's official migration guide to map out your phases—then come back to this list to audit your approach before you go live.Let me know Which of these mistakes have you actually hit during a migration? Drop it in the comments and if you found a fix that isn't here, share it.   Strategic advice Fri, 08 May 2026 10:58:00 +0200 https://community.klaviyo.com/strategic-advice-27/community-spotlight-moms-in-marketing-19308 Read lessons and advice from customers and partners in the Klaviyo Community about how motherhood has influenced and inspired their careers in ecommerce marketing.For so many people working in ecomm and marketing, “Mother’s Day campaign” is a line item on a calendar. But behind every brief, every flow, and every launch are real people juggling Slack notifications with school runs, strategy decks with bedtime stories, and QBRs with sick days.This year, we asked a few moms in the Klaviyo Community to share how motherhood has changed the way they work and what they’d say to other moms in the industry. What came back wasn’t just cute kid photos (though there are plenty). It was a masterclass in focus, empathy, boundaries, and what it means to build a career you’re proud of and a life your kids can see themselves in.“How has being a mom inspired your work?”Time is no longer theoretical. It’s the strategy.For several of the women who shared their stories, motherhood turned time from an abstract “resource” into something you can literally feel slipping through your fingers, and that showed up directly in how they think about customers.“Being a mom has made me a better marketer because it taught me that time is a luxury (there is never enough of it, and it goes too quickly!). Once you truly feel that, you never want to waste a customer's time with messaging that isn't intentional, meaningful, and worth their moment.”— Shannon Jörgenfelt, Sr. Manager, Email & Retention @ TATCHA Shannon JörgenfeltThat same awareness shows up in how campaigns get prioritized. Instead of chasing every possible idea, motherhood has a way of forcing ruthless clarity.“Becoming a mum didn’t make me a better marketer. It made me a more effective one. I stopped chasing every shiny project and got brutally clear on what actually moves the needle. My time has a hard stop now. That’s the best strategy I’ve ever had.”— Victoria ap Gwynedd, Freelance & Fractional CRM Consultant, Victoria ap G MarketingVictoria ap Gwynedd“Motherhood taught me something no marketing course ever did: not everything deserves your energy. Before 9am and after 5pm, and every single weekend, my world is just one person, and that clarity has transformed how I work. I know what matters. And that focus shows up in everything I do.”For others, the shift is less about saying “no” and more about how they show up in the hours they do have.“Being a working mum has made me more efficient, intentional and present. When your time is precious, you show up fully and get it done!”— Kel Hannon, Digital & Online Trading Manager, P.E. NationKel HannonEmpathy, prioritization, and the ability to “read the room”Parenting and marketing both require you to constantly scan for context: Who’s in front of me? What do they need? What’s actually urgent, and what can wait?Amy Last“Being a mum has strengthened my ability to prioritise, adapt quickly, and focus on what really matters — qualities that make me a more effective marketer. I want my daughter to grow up in a world where mothers aren’t held back, but are truly valued for the strengths they bring.”— Amy Last, Marketing Director, Must Have Ideas  Marina Carroll“Nothing sharpens your empathy or your prioritization skills like raising three tiny humans. Not everything gets done, and that’s okay. What matters is reading the room quickly, figuring out what matters most, and making sure the actions you take towards problem solving it count. These skills have led me to be a sharper strategist, a more patient leader, and, honestly, a lot better at knowing when to let something go. Turns out the gap between a toddler meltdown and an at-risk account is smaller than you’d think.”— Marina Carroll, Head of CRM Strategy, New Standard Co.Those same muscles – empathy, triage, staying calm when everything feels like “a lot” – are the ones these moms lean on when they’re leading teams, navigating tough quarters, or deciding which metric actually matters this week.Alexandra Palau“Being a mother has always come first. I built my life and career around what mattered most, without hesitation. That carries into my work. Clear priorities, strong boundaries, and decisions that move things forward for my business and my clients.”— Alexandra Palau, Founder, All About Email Marketing Holding space for a whole identityBeyond metrics and workflows, many of the moms talked about identity: who they are to their kids, and who they are at work and how powerful it is when those things don’t have to compete.Courtney Wallace “I think when we become mothers, we have a tendency to have a bit of an identity crisis. Who am I now that I have this little human who’s suddenly the center of my world!?! How could I possibly care about anything else?! Am I even allowed to?!What I have learned over the years, after exercising a lot of mom guilt,  is just how important it is to nurture all parts of yourself, and to show up as a multifaceted human being for your children.My girls know that I’m Mom, but they also know I’m a boss, a vintage-fashion fiend, a traveler, a great friend, a Disney adult and they get to see all of those sides of me. I share wins at work at the dinner table. They help me pick my outfit before a big presentation and love the sound of my heels clicking across the floor. They get excited when they see a Dermalogica ad, or a display in Sephora, and brag to their friends at school that their mom does ‘marketing for skincare’ (hairtoss) I love being their mom, but I also love being a whole human being they can be proud of. And honestly, I hope seeing me embrace all those different parts of myself gives them permission to do the same someday.”— Courtney Wallace, Head of Ecommerce, Dermalogica For Courtney and others, that visibility is the point: when kids can see you owning a full, complex identity, it becomes easier for them to imagine their own.Ali Riveira“I was a young mom with a lot to prove and no safety net. That combination made me efficient, decisive, and relentless. I just didn’t realize until much later that motherhood was building me professionally the whole time.”— Ali Riveira, Chief Digital Officer, PeakActivity“What advice would you give to other moms in the industry?” Alongside stories about time and identity, we asked these moms what they’d want to pass on to other mothers working in marketing, ecommerce, and CX today.1. Guard your energy because not everything deserves itSeveral contributors came back to the same theme: motherhood makes it painfully obvious that your energy is finite. That’s not a liability; it’s an advantage. “Motherhood made me more efficient, more empathetic, and more decisive in how I work and lead. It’s forced me to prioritize what truly matters and move with intention, so my advice is to lean into it, those are the skills that set you apart.“— Marta Maciel, Director of Retention, GOAT FoodsMarta Maciel2. Lead with heart and remember how it feels on the other side“Put your heart into it and think about how you’re making someone feel.”— Loan Dang-Mei, Director of Marketing & Business Development, CV LinensWhether you’re building a lifecycle program or an in-store experience, that lens (how does this actually feel for the person receiving it?) is a throughline in how these moms work. It shows up in creative decisions, in support policies, and in where they’re willing to push back when something doesn’t sit right.3. Model the world you want your kids to walk intoAmy talked explicitly about wanting her daughter to grow up in a world where mothers are valued for the strengths they bring, not penalized for them. Courtney’s daughters see her as both “Mom” and “boss,” watching her celebrate wins, walk into big presentations, and own her expertise.That modeling matters – not just for kids, but for teams. When leaders are open about school pickups, sick days, and the realities of caregiving, it gives everyone on the team more permission to design work in a way that’s humane and high-performing.4. Remember: you’re allowed to be more than one thingIf there’s a single thread tying these stories together, it’s this: you don’t have to choose between being “all in” on your career and being “all in” on your family. The moms in this spotlight are doing both – often imperfectly, sometimes messily, but with a lot of intention.They’re building brands, shipping campaigns, and leading teams. They’re also reading bedtime stories, navigating meltdowns, and serving snacks between Zoom calls. And they’re turning all of that experience into better, sharper, more empathetic marketing.Happy Mothers Day!To every mom in marketing who’s ever answered a Slack message from the school hallway, written copy with a baby on your lap, or rescheduled a campaign review around a childcare emergency: this spotlight is for you.Thanks for the way you shape this industry, and the humans who are watching you do it.If you’re a mom working in marketing, ecommerce, or CX, we’d love to hear how motherhood has changed the way you work. Share your story, a favorite quote, or a piece of advice in the comments so others in the Klaviyo Community can learn from you too.   Strategic advice Fri, 08 May 2026 10:55:32 +0200 https://community.klaviyo.com/developer-group-64/signup-popup-views-dropped-80-suddenly-submit-rate-still-normal-19311 Hi community,We're experiencing a sudden and significant drop in our Klaviyo signup popup views (~80% decrease) and hoping to get some insights.Symptoms:- Popup views dropped ~80% over the last 60 days- Submit rate remains high — meaning the popup still works fine when it does appear- Traffic to the site has actually increased during this periodOur setup:- Klaviyo signup popup- Website is a Single Page Application built with Next.js- Display timing: 10s delay AND 60% scroll AND 2 pages viewed (all conditions must be met)- Frequency: show again after 7 days if closed- Target: Mobile onlyWhat we've already ruled out:- No changes made to the popup settings or website code around the drop date- Timing/targeting conditions have not changedHas anyone experienced a similar sudden drop in popup views with no changes on their end? Could a Klaviyo update have changed how the "Viewed Form" metric is counted or when it fires?Also wondering if there's any known issue with Klaviyo popup tracking on Next.js SPAs — specifically around how page view counts are detected during client-side navigation.Any help is appreciated!  Developer Group Fri, 08 May 2026 05:00:07 +0200 https://community.klaviyo.com/marketing-30/sms-credit-usage-5365 We’re looking at some of the Klaviyo integrations related to SMS, and currently run both campaigns and flows using SMS messaging, so I was curious if there is any report type that can show by week, just like ‘total received SMS’, of ‘total SMS credits used’ by each message so I can see where the volume of our plan is being allocated and adjust accordingly? Marketing Thu, 07 May 2026 19:58:56 +0200 https://community.klaviyo.com/developer-group-64/oauth-tokens-issued-by-oauth-token-immediately-rejected-by-api-templates-with-401-authentication-failed-19307 Our public OAuth app (client_id: 7eb2e247-bd24-4ed4-a44d-0e178afdd474, revision 2025-01-15):Step 1: We call POST https://a.klaviyo.com/oauth/token with grant_type=refresh_token. HTTP 200, response includes a fresh access_token (JWT, 536 chars, starts with eyJhbGci...).Step 2: Immediately we call POST https://a.klaviyo.com/api/templates/ with Authorization: Bearer <that token>. HTTP 401:{"id":"cf051438-0f8c-44ef-80b5-e65f24d9f0a6","status":401,"code":"authentication_failed","title":"Incorrect authentication credentials.","detail":"Incorrect authentication credentials.","source":{"pointer":"/data/"}}Same flow worked for over a year. Started failing after the May 5–6, 2026 service disruption. Affecting multiple users.Earlier sample error id from another user: 709e5dff-fbcc-4573-9388-3c8169a6aba9 (2026-05-07 09:23:11 UTC).Did the OAuth token format change to JWT recently? Is there a key/audience mismatch between /oauth/token and the API gateway after the May incident? Developer Group Thu, 07 May 2026 17:18:59 +0200 https://community.klaviyo.com/developer-group-64/error-on-klaviyo-email-template-18991 So, i prepared email template as per my preference, no issues, happy with it.Now, when I sent out emails it has errors on the mobile display, but okay on the desktop. Is this common for klaviyo, that I have to make the template twice for mobile and for desktop? On mobile it just says “Headline” and some basic images provided by klaviyo all wrong.Thanks Developer Group Thu, 07 May 2026 11:37:37 +0200 https://community.klaviyo.com/marketing-30/popup-design-different-email-input-block-for-mobile-vs-desktop-17943 Hello! I have setup a welcome email & SMS popup. I like the way it displays on desktop (with left image) and the ‘email input’ block on the right. However, on mobile it reads small if I keep the left image. And if I make the left image desktop only, the mobile design looks plain. Ideally, on mobile I’m looking to do: the no side image layout with a background image (and a color overlay at around 90% opacity) without effecting the popup design on desktop -- similar to how it’s done in email templates / campaigns.  Is this possible without creating separate popup forms? I can’t find a way to touch the left side ‘email input’ block (in solid green here) on mobile only. Not sure if there is a feature I’m missing. Tyia!   Marketing Thu, 07 May 2026 10:29:31 +0200 https://community.klaviyo.com/service-35/klaviyo-overwrite-site-styles-19239 Hi recently we found that Klaviyo have a variable --swiper-pagination-bottom which is overwritting our default slider settings/styles. Can you please use your own namespace instead of using Swiper slider variable directly? Thank you.  Service Wed, 06 May 2026 23:50:36 +0200 https://community.klaviyo.com/strategic-advice-27/best-websites-for-email-campaign-inspiration-where-marketers-go-for-ideas-17598  If you’ve ever stared at a blank email campaign draft wondering, “Where do I even start?”, you’re not alone. Staying creative with email marketing can feel like a never-ending challenge—especially when you’re juggling limited time with creative fatigue, or you just want to avoid the same old ideas everyone else is using. But here’s the good news: there are tons of amazing resources out there to help you find fresh, high-performing campaign ideas. I’m always on the hunt for fresh inspiration, and I find myself coming back to a handful of sites—they never let me down. Here’s my go-to list for getting unstuck, sparking new ideas, and discovering new directions. These are definitely worth a bookmark. Hope they help get your creative juices flowing too!Top sites for email campaign inspirationWhether it’s for design, copy, or strategy, these are the sites I turn to that never fail to deliver fresh ideas: Really Good EmailsWhat it is: a massive, well-organized library of real emails from top brands Why I love it: This is my go-to. When you create an account, you can save all the emails that catch your eye for future use.  Best for: layout ideas, design inspiration, and seeing what’s actually landing in inboxesEmail LoveWhat it is: a curated collection of beautifully designed emails, often with notes on performance. There’s also an excellent youtube channel that really goes beyond design and into the strategy of some of the best brands out there (love the Feedback Friday series) Why I love it: I love the “Brand” filter, which makes it easy to find inspiration by sector.  Best for: eye-catching design and UX inspirationMilledWhat it is: a place to browse recent promotional emails by brand or keyword Why I love it: There are a lot of brands on here, and I love that you can follow your favorites. Best for: competitive research and trend spottingMailChartsWhat it is: competitive analysis meets inspiration—see how brands stack up Why I love it: I really love the email score feature, which lets you quickly assess the campaigns so you can create ones that actually convert. You can also track sending behaviour and average promotion rate by brand.  Best for: campaign strategy and benchmarkingPinterestWhat it is: not your typical source for email inspo, but it’s packed with visual inspiration. Why I love it: I have so many email designs (and pop-ups) pinned on my private boards. It’s a go-to spot when I want to explore fresh visuals and concepts beyond the usual email galleries.  Best for: quick mood boards and creative sparksDribbble and BehanceWhat they are: design galleries from leading creatives Why I love them: these sites are packed with fresh, creative work from designers all over the world. It’s impossible to scroll without seeing something that makes you think, “I want to try that!” Best for: pushing your design boundaries and finding fresh aestheticsJust Good CopyWhat it is: a repository of subject lines, body copy, and CTAs Why I love it: Sometimes the hardest part is finding the right words—this site is a goldmine for clever copy, punchy CTAs, and subject lines that actually make you want to open the email. Best for: writing inspiration and click-worthy messagingMoosend’s email design blogWhat it is: curated examples with expert breakdowns Why I love it: I really appreciate the practical breakdowns of what works and why. It’s not just pretty emails—it’s actionable tips you can actually use to improve your own campaigns. Best for: learning from real campaigns and design best practices Bonus tools and resourcesSometimes, inspiration is just the start—what really helps is having the right tools to bring your best ideas to life. Here are a few of my go-to resources that make crafting standout emails faster and easier:SubjectLine.comWhat it is: a resource for testing your subject lines for engagement potential before you hit send Why I love it: This site makes A/B testing different tactics so much easier to plan. An absolute essential in my book. Don’t schedule an email without utilising this.  Best for: optimizing your open ratesCanvaWhat it is:  a huge library of email templates and graphics to jump into Why I love it: Who doesn’t love Canva?  Best for: fast ideation, visual inspiration, and easy prototyping—perfect for quick mockupsStripoWhat it is: specialised email builder with prebuilt layouts and interactive elements Why I love it: They import directly into Klaviyo! Best for: creating responsive, professional-looking emails fast—great for testing new formats.Finally, one of my favourite hacks is to set up a dedicated email address just for inspiration. Sign up to all the brands you admire—or want to keep an eye on—and let the emails roll in. Then, when you need fresh ideas, filter your inbox by date or keyword to see what’s landing, who’s sending what, and when. It’s like having a real-time mood board for your next campaign—super handy for staying inspired and ahead of the curve. How I use these resources in my own workflowWhen I’m planning a new campaign, I usually start with Really Good Emails to get a feel for current layouts and trends, and watch their latest youtube interviews for strategy ideas.  If I’m stuck on copy, I’ll browse Just Good Copy  for subject line ideas and CTAs that really pop. Then, I’ll make sure those subject lines will drive opens with SubjectLine.com.  And if I want to push the design envelope, I’ll head to Dribbble or Behance for a hit of creative energy. Sometimes a single visual can spark a whole new direction for a campaign. Your turn!Now, I’d love to hear from you—what sites or tricks help you stay inspired and keep your email campaigns fresh? Anything underrated we should add to the list? Drop your recommendations in the comments—let’s help each other stay inspired and unstuck!   Strategic advice Wed, 06 May 2026 21:19:16 +0200 https://community.klaviyo.com/strategic-advice-27/how-to-grow-your-career-in-email-and-lifecycle-marketing-and-figure-out-what-s-next-19305 The skills, career paths, and practical next steps that help email marketers grow into lifecycle, CRM, and retention roles. My career in email and lifecycle has been anything but linear. I didn't set out to become a fractional customer relationship management (CRM) specialist; I just kept following the work that felt interesting, useful, and close to the customer.If your title today is something like "ecommerce assistant" or "marketing exec who also does the emails", this is for you. There isn't one neat ladder for email and lifecycle marketers, and that's actually a good thing.How I found my way into lifecycleI started out as a jewellery designer, then moved into managing an independent jewellery shop, which (very naturally, to me) turned into an ecommerce role. I was lucky enough to work with a founder who listened to a very enthusiastic younger me and gave me room to test and learn. This was the early 2000s, I still remember convincing them they needed a website, setting up their account on a brand-new platform called Twitter, and figuring it out as we wentFrom there, I stayed in digital and ecommerce, managing bigger teams but always working in-house with brands who were up for trying new things. I loved the customer connection pieces, the lifecycle journeys, the "what happens after someone clicks buy?" questions. I just didn't see email/CRM as a standalone career path for myself at the time. Ironically, I was the one hiring people into those roles.After over 8 years as a marketing director, and then two years as a fractional marketing director, I decided to be more intentional. I looked at all the things I was doing and asked: what do I actually enjoy, and where do I add the most value? That's when I chose to focus on customer lifecycle, and shifted into the fractional CRM specialist role I'm in now, working with growing brands and agencies.Along the way, working with lots of brands in different sectors, I've seen the same pattern on repeat: no real focus on email and lifecycle, and email tucked into a much bigger role. Hello ecommerce assistants and social media managers, I see you doing "the emails" on top of everything else. The people who thrive in that situation are the ones who understand that email is not "just email". It's one channel in a wider symphony, and when one part underperforms (or overperforms), it can throw everything else out of balance.The skills that really move you forwardTo build a career in lifecycle, you need to keep stacking skills that make you more useful and more adaptable.A few that have made the biggest difference for me:Curiosity about customers Wanting to know what happens before, during, and after someone buys. Asking: why did this work, why didn't that, what would make this experience feel better?Problem-solving and journey mappingEnjoying the puzzle of "if they do X, what happens next?" and turning that into flows, automations, and campaigns that actually serve the customer and the business.StorytellingKnowing what story someone needs at each point in their journey, not just pressing send on a newsletter.Technical comfort (not perfection)Understanding how the tech stack fits together — ecommerce platform, data, ESP, on-site tools, paid channels, support — so your ideas are realistic and you can speak the same language as other teams.CollaborationBeing willing to talk to merch, product, CX, paid media, dev… and then use what you learn to build better journeys. Lifecycle marketers often sit in the middle; communicating well really matters.You're not supposed to be brilliant at everything on day one. But consciously building these muscles will give you options later: strategy roles, leadership, deep technical specialisms, or staying hands-on in the tools.How to figure out what's next (practical exercise)When I hit a crossroads, someone gave me an exercise that genuinely helped. You can do this whether you're an assistant with "email" tagged onto your job, or already in a lifecycle role and wondering what's next.Take a big piece of paper (or a doc) and write down everything you do in your day-to-day job. Don't edit; just list. Circle what you're good at (or what people tell you you're good at) in red. Circle what you genuinely enjoy doing in green. Look for the overlap. That overlap is a clue. For me, it was problem-solving, journey mapping, and storytelling. That helped me see that lifecycle — and specifically CRM strategy and execution — was where I wanted my next path to branch off. Once you've got your overlap, ask: How can I do more of this in my current role? What projects could I volunteer for that lean into this? Which future roles mention these skills a lot in their descriptions? You don't have to change jobs immediately. Often, you can start reshaping your role from the inside.Growing inside your current roleBefore you jump to "I need a new job", it's worth asking if you can grow where you are.Ways to do that:Own more of the lifecycle, not just "send the emails"Volunteer to map journeys, improve triggered flows, or connect email with SMS, on-site, and paid. Show that you're thinking beyond one send at a time.Get closer to the numbersDon't wait for someone to hand you a report. Learn how to measure performance, segment audiences, and tie your work back to revenue and customer metrics.Get out of the spreadsheetsBut don't live only in spreadsheets. One of the most useful things I picked up early in my career came from a Chairman I worked with: a few times a year, everyone from head office (no matter their role) would spend time on the shop floor and in fulfilment. You very quickly see what customers actually care about, where the friction really is, and how decisions made behind a laptop show up in real life. That experience has stuck with me. Whenever I'm planning a journey or campaign, I try to ask: what does the customer want here, what's happening in their world, and how will they respond?Learn how the stack fits togetherAsk questions about how your ESP integrates, where data is coming from, and what other tools your team uses. You don't have to be the engineer, just know enough to have smart ideas.Be the person who suggests testsBring ideas: subject line tests, new flow branches, different message angles, new ways to use segments. In a positive, supportive environment, there really are no "bad" ideas, only ideas to refine.If you keep doing these things, you naturally drift from "person who presses send" to "person who shapes the lifecycle". That's where a lot of the interesting career moves come from.Building your network (and why it matters)Some of the best things I've done for my career were simply… showing up. Going to everything from tiny local meet-ups to bigger events like K:LDN has put me in front of people I'd never have found otherwise.I've joined networks (I love Up World and DIFTK to connect with people in similar roles. I've talked openly with my peers about what's worked, what hasn't, and what I'm stuck on.Other email and lifecycle marketers are not your competition. They're your peers, future colleagues, and the people who'll recommend you for roles or projects you haven't even thought of yet.When I became a Klaviyo Champion, I was nervous that I didn't know "enough". Eventually I realised: no one knows everything. We're all still learning, sharing tips and tricks, and nerding out about different parts of the lifecycle puzzle. The sooner you get comfortable with that, the easier it is to ask for help and offer it back.The role will keep changing, and that's a good thingWhen I started in ecommerce, people were still debating whether anyone would ever buy high-value items online. Instagram didn't exist. Email marketing was very new and very basic. Personalisation basically meant "Hi {first_name}". Now we have SMS, RCS, WhatsApp, richer data, better tools, and customers who expect a lot more from the brands they interact with.That pace of change can feel overwhelming, but it also means there isn't one "right" path you're supposed to follow. You can:Stay hands-on in the tools and become a real specialist. Move into strategy and own the customer lifecycle at a higher level. Go brand-side, agency-side, or freelance/consulting. Step into people management and build teams. Blend lifecycle with product, CX, or growth.What you're doing now doesn't have to be forever. But if you stay curious, keep learning, and keep moving closer to the work you enjoy and are good at, you'll carve out a path that feels like yours, even if it doesn't look "traditional" on paper.Other paths into email and lifecycleThis is just my route in. One of the best things about email and lifecycle is how many different doors people walk through to get here. If you ask others about their path, I can guarantee you will probably notice a theme across these stories: people followed their strengths, leaned into curiosity, and were willing to evolve as the channel evolved. Questions to ask yourself nextIf you're trying to figure out your own "what's next", start with these:What am I naturally good at, and what do people come to me for? What parts of my current role do I actually enjoy? Do I get more energy from managing people and building teams, or from being hands-on in the tools? Am I more excited by strategy, by execution, or by translating between the two? What's one small step I can take in the next month that moves me closer to the overlap of "good at" and "enjoy"?You don't need a five-year plan. You just need the next step, and the confidence that your path doesn't have to look like anyone else's.Additional resources:Great resource to start upskilling today is the Klaviyo Academy courses and certifications.Learn more from peers and others who have been in the spot you are in the Klaviyo Community.Share your storyWhat's your path into email and lifecycle? Drop your story in the comments. I’d love to hear how you got here.   Strategic advice Wed, 06 May 2026 16:33:42 +0200 https://community.klaviyo.com/marketing-30/using-ai-for-forum-answers-like-or-loathe-16265 Not a rant. I'm just wondering what others on the forum think about members posting AI generated responses to questions that other members raise? I've noticed a steady increase in AI responses on the forum over the past few months. Very easy to identify as they're usually not edited so they're very ChatGPTish in structure and style. AI is obviously a powerful tool with the correct prompts and knowledge base. However, the responses provided by these tools can be generic and quite often inaccurate or just plain wrong (hallucinations!). I've lost count of the number of times I've challenged AI on non-existent functionality and questionable approaches to be met with "You're right!..." including a recent session with ChatGTP where it claimed Trump was not currently in office.My concern with the AI forum answers is that they can waste time for the members asking the questions; they may struggle to extract the info they need for their use-case or they send them down the wrong rabbit hole completely. I believe those members post questions on the forum expecting an answer from a real person and, hopefully, find a solution to their specific use-case from one who knows their Klaviyo chops!I don't think there's much that can be done to encourage responsible use of AI. And by "responsible" I mean use it if necessary, validate the solution, and edit your response to match the use-case of the forum question before posting. Not just cut and paste from insert favourite AI here]. So, what do you think of AI forum responses? Useful, dislike, or ambivalent? Guidelines?​@retention  ​@In the Inbox  I'd be particularly interested in your take as you always take the tme to craft quality responses based on your knowledge and experience!Thanks for listening!AndyPS posting as a question as I coudn’t start a conversation.  Marketing Wed, 06 May 2026 13:09:16 +0200 https://community.klaviyo.com/marketing-30/klaviyo-not-install-snipped-after-code-haded-to-wordpress-header-and-footer-script-3121 I integrated my WordPress account with klaviyo, then I created a signup formI installed snippet code to WordPress by watching video displayed in Klaviyo help center but yet Klaviyo is uanle to access snippet code and Sign up form doesn't display  Marketing Wed, 06 May 2026 10:30:34 +0200 https://community.klaviyo.com/marketing-30/abandoned-cart-rebuild-link-results-in-empty-cart-woocommerce-klaviyo-19276 We're using the Klaviyo WooCommerce plugin and have set up an abandoned checkout flow. Our cart rebuild URL is built as follows:{{ organization.url|trim_slash }}/winkelmand?wck_rebuild_cart={{ event.extra.CartRebuildKey }}Note: we use /winkelmand instead of /cart as we're running a Dutch WooCommerce store — /cart returns a 404.When previewing the email, the CartRebuildKey is present and correctly injected, and the correct product is visible in the email. However, when we click the link, we're taken to an empty cart.Example URL generated:https://www.ourshopurl.nl/winkelmand?wck_rebuild_cart=eyJjb21wb3NpdGUiOltdLCJub3JtYWxfcHJvZHVjdHMiOnsiMzJlYzBmYjIxZDExNzQ4NzhlNjc5NTQxYWJhOTkzOTYiOnsicHJvZHVjdF9pZCI6MTAsInF1YW50aXR5IjoxLCJ2YXJpYXRpb25faWQiOjI2NTQ0LCJ2YXJpYXRpb24iOnsiYXR0cmlidXRlX3BhX2tsZXVyIjoiZ3JpanMifX19fQ==We've already ruled out the following:- The flow has a filter to exclude people who have already placed an order, so the cart should not be empty due to a completed purchase- The CartRebuildKey variable is confirmed to be populated in the event propertiesOur questions:1. Does the wck_rebuild_cart parameter work with a custom cart slug (/winkelmand instead of /cart)?2. Is there anything else that could cause the cart to be empty despite a valid rebuild key?3. Is there a recommended alternative approach for cart rebuilding with WooCommerce on a non-English store?Any help appreciated! Marketing Wed, 06 May 2026 07:34:28 +0200 https://community.klaviyo.com/service-35/why-doesnt-anyone-respond-when-you-contact-klaviyo-partners-support-19298 I have contacted support with a question on 13th April, still have had no response! I contacted again last week still nothing! Its awful! Anyone else find this? It says you will get a reply within 2 days  Service Wed, 06 May 2026 02:08:35 +0200 https://community.klaviyo.com/service-35/adding-products-to-customer-hub-favorites-18111 We recently switched to the Customer Hub and started looking into the Favorites functionality.Previously, we used the Swish Wishlist app with a sync to Klaviyo, so I still have wishlist items (product IDs) saved in custom data.I tried importing those IDs into the customer_hub_favorites field, but they don’t show up on the users’ Favorites list.I’m not even sure if this kind of migration is possible — has anyone tried something similar or knows if it can be done? Service Tue, 05 May 2026 21:16:08 +0200 https://community.klaviyo.com/strategic-advice-27/is-email-marketing-harder-in-2026-19220 I've been hearing and reading this line of thinking a lot and I wanted to open up a real conversation about what's changed, what's noise, and what's actually worth doing differently. Keep reading to get my take and then let me know your thoughts.TL;DR – some things are genuinely harder. But the fundamentals that drive email success haven't changed. The brands winning right now are the ones who cleaned up their lists, tightened their segments, and stopped treating "delivered" as the finish line.What's genuinely more difficult nowThree things legitimately shifted in the past 18 months.Inbox providers are enforcing stricter standards. Gmail and Yahoo now require proper authentication for bulk senders, so SPF, DKIM, and DMARC alignment are mandatory, not optional. One-click unsubscribe is required for marketing emails. Google's sender guidelines FAQ details current enforcement, and Microsoft Outlook followed with its own requirements in May 2025. If your bounce rate climbs above 3% or complaint rate exceeds 0.3%, you'll get throttled or blocked. You can't fake your way to the inbox anymore."Delivered" doesn't mean "in the inbox." Your ESP might report a message as delivered, but inbox providers use engagement history to determine where it lands. If a subscriber rarely opens your emails, future messages are more likely to end up in Promotions or get silently filtered. Every send to a non-engaged subscriber trains Gmail and Yahoo that your emails aren't wanted, and that pattern affects where your future emails land, including for your best customers.Low-quality signups hurt faster and harder. Incentive-driven captures (big discounts, giveaways, email-gated content) produce subscribers who rarely engage. Bots, typos, and fake emails are also more common as acquisition costs rise. If you're seeing 5%+ bounce rates on new signups, your capture process is letting garbage through. Prevention is now more valuable than cleaning after the damage is done.What hasn't changedThe brands struggling in 2026 are mostly the ones who were cutting corners before. The ones thriving were already doing the fundamentals, and just tightened execution.Relevance still wins. Personalized, timely messages based on real behavior (i.e. browse abandonment, post-purchase, and win-back) still convert at high rates. If you're sending generic blasts to your full list, you're competing with every other generic blast in the inbox. Targeted sends based on what someone actually did are in a different category entirely.Engagement protects deliverability. Sending to people who actually want to hear from you has always been the right move. Now it's the only sustainable one. Inbox providers reward senders whose emails get opened and clicked if your list is full of cold subscribers, you're actively training Gmail and Yahoo that your emails aren't relevant.Testing and iteration still compound. Brands that run disciplined A/B tests on subject lines, send times, offers, and segments and act on the results see steady lift. This isn't new – it's just more important now because the margin for error is smaller.Your owned list is still your most valuable asset. Email remains the highest-ROI channel for most DTC and retail brands. What changed is that the brands treating email like a performance channel (not a broadcast channel) are pulling further ahead.4 things you can do to protect email revenue in 2026You don't need to overhaul everything at once. Here are the moves that matter most, in order of priority.1. Tighten your engaged segments and stop sending to everyoneCreate engagement-based segments that exclude subscribers who haven't opened or clicked in 90–180 days, depending on your send frequency. Sending to people who never open trains Gmail and Yahoo that your emails aren't wanted and that hurts deliverability for everyone on your list, including your most engaged customers.In Klaviyo, build a core engaged segment using conditions like: Opened Email at least once in the last 90 days OR Clicked Email at least once in the last 90 days OR Placed Order at least once in the last 90 days. Use this as your default campaign audience. For cold subscribers (180+ days of no engagement), run them through a sunset flow before suppressing – it's a last-chance win-back before you let them go. You can also use the Deliverability hub to surface a Never Engaged segment automatically.Good benchmarks: open rates above 20% and bounce rates below 1%. If you're under those, your engaged segment definition is too loose or you have a list quality problem to fix first.2. Validate emails at the point of capture, before they hit your listCleaning your list after the fact is reactive. Prevention protects your sender reputation from day one. Klaviyo signup forms include built-in email validation that catches syntax errors and common typos like "gmial.com" or "yahooo.com", so you can block bad emails without adding friction to signup. For high-risk sources like paid social, giveaways, or influencer traffic, double opt-in is worth the tradeoff.In your welcome flow, send the first email immediately (with any promised incentive) and use engagement on that first message as a signal. Non-openers can be suppressed or moved to a slower cadence.Good benchmarks: bounce rates on new subscribers below 2%, welcome flow open rates above 40%. If you're seeing 5%+ bounces on new signups, the capture process is the problem.3. Audit your authentication and sending domain setupConfirm that your SPF, DKIM, and DMARC records are properly configured and that you're sending from a consistent, dedicated subdomain (not a shared or frequently-changing domain). Gmail and Yahoo require this for bulk senders, and enforcement has only tightened since 2024.In Klaviyo, go to Settings > Email > Sending Domain and confirm your domain is verified. Check that DKIM is enabled and your DMARC policy is set (p=none is fine to start). If you're sending from multiple subdomains, consolidate to one dedicated subdomain like send.yourbrand.com to build consistent reputation. Klaviyo's email authentication guide covers everything you need and if you're unsure about your current setup, send a test to a Gmail account and check the message headers.4. Treat new subscribers differently for the first 30 daysInbox providers form an opinion about your emails fast. If a new subscriber ignores your first 3–5 messages, continuing to send trains their inbox that your emails aren't relevant — and that signal sticks.In Klaviyo, use conditional splits in your welcome series based on engagement. If someone opens or clicks message 1, send message 2 immediately. If they don't, wait 3–5 days or move them to a slower nurture track. After the series, limit campaign sends to 1–2x per week for the first 30 days, and suppress non-engagers from campaigns entirely until they take an action like browsing, clicking, or purchasing.Good benchmarks: welcome series open rates above 35%, click rates above 5%. If your welcome series is underperforming, the issue is usually list quality or relevance, not the emails themselves.Your next step, based on where you arePick one move and run it this week.Bounce rate above 2% or seeing "emails blocked" errors? Start with Move 3 (authentication audit) and Move 2 (validation at capture). Your sender reputation is at risk. Fixing authentication protects you immediately, and validation prevents future problems. Open rates declining but authentication is solid? Start with Move 1 (tighten engaged segments) and Move 4 (new subscriber ramp). You have a list quality or relevance issue, not a technical one. Not sure where the problem is? In Klaviyo, segment your list by engagement level (0–30 days, 31–90 days, 91–180 days, 180+ days) and see where the drop-off happens. That tells you whether it's a list quality problem or a content and relevance problem.What to ignoreThree things dominate inbox placement conversations but won't actually move the needle: obsessing over blacklist checks (they're usually a symptom of list quality issues, not the cause), chasing "perfect" send times (relevance matters more than 10:03 a.m. vs. 10:17 a.m.), and worrying that iOS Mail Privacy Protection broke email (opens are noisier, but clicks and revenue per recipient are still accurate and adjust your metrics and keep going).If your list is clean, your content is relevant, and you're sending to engaged subscribers, you're already doing the work that matters.What are you seeing?Do you feel like things are more difficult these days? If so, why? And do you have advice to share with others to make the new modern inbox game less daunting?Additional ResourcesHow to clean your email list to maintain good deliverability  How to create a sunset flow  How to create an engaged email segment  Advanced segmentation strategies  Understanding email authentication (SPF, DKIM, DMARC) Authenticate your emails with a branded sending domain  Gmail email sender guidelines  Google's email sender guidelines FAQ  Engaged segments  Best practices for sunset flows — community discussion  Strategic advice Tue, 05 May 2026 19:51:04 +0200 https://community.klaviyo.com/marketing-30/ideal-timeframe-for-a-sunset-flow-for-a-high-frequency-fast-fashion-brand-19300 Hey everyone, Maxim here. We just onboarded a fast-fashion client doing 3-4 drops a week and I'm honestly stuck on tweaking their Sunset Flow. Klaviyo's standard 90-120 day rule feels crazy for a brand sending this much volume, if someone ignores 40+ emails over three months, isn't that already killing our domain rep? I'm leaning toward aggressively shrinking the unengaged segment down to 45 or maybe 60 days before hitting them with the final break-up email, but I need a quick sanity check. Do any of you guys shorten the sunset timeframe for your high-frequency senders, or am I just overthinking the deliverability risk here? Marketing Tue, 05 May 2026 15:50:53 +0200 https://community.klaviyo.com/live-training-recordings-42/recap-diskussion-strategy-session-schuetze-deine-marke-mit-einwilligungen-und-compliance-in-klaviyo-19303 Hallo zusammen!Hier findest du alle Infos und jede Menge Tipps zu unserem kommenden Live Training “Schütze deine Marke mit Einwilligungen und Compliance in Klaviyo”. Nach der Aufzeichnung findest du das Video hier: In dieser Session sehen wir uns Folgendes an: Was Marketing-Einwilligung überhaupt ist und warum sie so wichtig ist Die Vorteile des Double-Opt-ins Wie Zustimmungen in euren Klaviyo-Profilen gespeichert werden Wie ihr eure Kundendaten in Klaviyo managt  Das Wichtigste in Kürze: Ganz wichtig: Wenn du sorgfältig Zustimmungen sammelst, Double-Opt-in nutzt, Abmelde-Regeln beachtest und Anfragen zur Datenlöschung bearbeitest, dann schaffst du eine super Basis für das Vertrauen eurer Kunden in deine Marke.Das hilft dir auch dabei, dass deine Nachrichten im Posteingang landen (Stichwort: Zustellbarkeit), deine Spam-Rate sinkt und du eine tolle Community mit engagierten Abonnenten aufbauen kannst. Zusätzliche Lernressourcen Hier sind noch ein paar hilfreiche Artikel aus unserem Help Center, falls du tiefer in die Materie eintauchen willst: So holst du DSGVO-konforme Einwilligungen ein Leitfaden zum Sammeln von SMS-Einwilligungen Grundlegendes zum Double-Opt-in-Verfahren Zustimmung im Profil verstehen Grundlegendes zu Abmeldungen in Klaviyo So fügst du einen Abmeldelink zu Klaviyo E-Mail hinzu Wie du die Abmeldeseite einer Liste anpasst So erstellst du ein Segment für Profile ohne Engagement So gehst du mit DSGVO- und CCPA-bezogenen Anfragen um  Brauchst du Hilfe? Wenn du Fragen hast, stell sie gerne hier in den Kommentaren!Für technische Probleme kannst du natürlich auch unser Support-Team kontaktieren. Und falls du Unterstützung bei Strategie oder Umsetzung brauchst, stöbere doch mal in unserem Verzeichnis unserer Agenturpartner. Live training recordings Tue, 05 May 2026 12:54:45 +0200 https://community.klaviyo.com/product-updates-announcements-51/klaviyo-community-recap-april-2026-19299 April brought a great mix of helpful conversations, expert insights, and community connection to the Klaviyo Community. Members showed up to ask smart questions, share what’s working, and help each other navigate everything from deliverability and signup forms to segmentation, abandoned cart, and growth strategies.April at a glance  86 21 18 663 New topics Active contributors Accepted answers Top member points  LeaderboardApril ranked by posts, answers, and points earnedUsername Points earned ArpitBanjara 663 zacfromson 136 Kylie W 110 whereisjad 102 Kim from Cadence 85  Member spotlightEach month we highlight a community member who's made an outsized impact. April's spotlight is someone who's been a force from the very start.@ArpitBanjaraLead Email Marketing Technician at Flowium · Principal User II · Community ChampionArpit has spent five years helping e-commerce brands unlock more value from Klaviyo at Flowium, where he also leads IT and builds internal automations with Zapier and Make. He's known for a well-rounded approach across flow logic, campaign strategy, segmentation, and deliverability and for tackling edge cases that most people would pass on.This month in numbers: 21 posts · 10 accepted answers · 15 likes received · 663 points.He's answered everything from incognito popup bugs to paper signup flow architecture, and he built a Claude Skill with the Klaviyo MCP connector that generates full email briefs from a monthly calendar automatically.Read his full spotlight and show him some appreciation in the comments  “Best answer” superlatives Here are the top three answers from the forum that were marked as “best answer” and deserve recognition!Liquid precision A user in Australia needed DD-MM-YYYY format for a birthday flow expiry date and couldn't get the Liquid filter chain to work. Kylie W tested variations, found the correct syntax — {% today '%Y-%m-%d' as today %}{{ today|days_later:30|format_date_string|date:'d-m-Y' }} — and got a "it worked!" reply within the hour. Clean, tested, confirmed.Most resolved ArpitBanjara answered a multi-part question about in-person event signups comprehensively: explained why list imports skip double opt-in, introduced $source conditional splits for personalizing the welcome flow, and gave a step-by-step clean alternative for smaller operations. Marked as best answer by the original poster.Power answer zacfromson answered a list architecture question for a user who inherited a two-list setup. Gave a clear recommendation to consolidate, explained why (deliverability, deduplication, suppression consistency), and showed how to preserve source tracking through properties and segments instead of separate lists. Practical, principled, and reusable.Top discussions Underrated tactics "See it, say it, fix it." If anyone on the team spots something broken in a client account — even out of scope — they flag it and fix it. Some of the best results came from catching the thing that had been sitting there unnoticed for months.mArpitBanjara"Send more emails." Used to over-index on not annoying people. Once they started segmenting more aggressively and aligning sends to behavior, volume went up and revenue followed. "Your best customers almost always want to hear from you more, not less."zacfromsonBuild suppression segments based on engagement — e.g. "has not clicked or been on site in 180 days" — and apply them across nearly all lead emails. Open rates improve, list health becomes measurable, and you're only talking to leads likely to convert.MikeKumlinSegments and filters aren't the same thing. Segments are strategic audience slices (gender, age, behaviour patterns). Filters are tactical groupings for a temporary objective (e.g. non-purchasers engaged in 90 days for a first-order discount). Knowing the difference changes how you plan.StefanUE AI use cases that are actually effectiveHere’s some of the examples in the thread:Built a Claude Skill with Klaviyo MCP that reads their monthly calendar, pulls account context automatically, and outputs a full campaign brief (subject lines, body, CTAs) in the format their creative team uses.  Uses Claude and ChatGPT with the Klaviyo MCP connector to compare campaign and flow performance - week over week, month over month, or across an aggregate. No more downloading and uploading data. Bulk CSV and Excel manipulation - reviewing hundreds of thousands of rows from the data lake for leading/trailing spaces, numerical formatting, weird date formats.  Lean on AI across website improvements, blog topic generation, and campaign strategy — as someone who handles everything solo for her business.  Articles and updates you don’t want to miss AdviceMigrating to Klaviyo: 10 mistakes that break things: High-traffic new article covering real failure modes in migrations, from list settings and warmup to DNS and flow logic. Tactical and specific. Good reference for any replatforming or agency onboarding conversation.Stop making your channels compete: funnel-aware segmentation for email, SMS, and paid media: Covers cross-channel architecture - how to build segmentation that coordinates email, SMS, and paid rather than cannibalising each other. Written by Christian Nørbjerg Enger.Question of the week: Where do you go for inspiration? Sourcing strategies from Kylie W, Nanette, MikeKumlin, and others: competitor emails, out-of-sector brands, Email Donut, and stepping away from screens entirely. See the Prompts section for highlights.Emails landing in spam for one inbox provider (e.g., Verizon/Yahoo/AOL or Outlook): Targeted deliverability guide for provider-specific spam issues. A useful drop-in link for the recurring "my emails are going to spam" questions. Product updates and announcementsIntroducing the Klaviyo strategist certificate! New credential for demonstrating strategic Klaviyo expertise. Good to know about for your own profile and for when members ask about professional development paths.The Canva to Klaviyo workflow just got a lot less annoying: Updated Canva integration for smoother design-to-template handoff. Relevant when members ask about template editor limitations or design workflow friction.Meet the new and improved Klaviyo practitioner certificate! Updated practitioner certification — a good entry-level credential to point newer community members toward when they ask how to build Klaviyo credibility. April feature highlights A few April releases map directly to the pain points and themes we have in discussions:Issue: Consent, list hygiene, and regional complianceProduct update: WhatsApp consent at Shopify checkout and geofenced list imports (GAd early April) make it easier to collect channel-specific, region-aware consent at the point of sign-up and keep lists clean as they grow. Issue: Flow complexity and routing logicProduct update: Multi-branch splits in flows (GA late April) give marketers a native way to route people down more than two branches without brittle workarounds. Issue: Design workflow & template limitationsProduct update: The deeper Canva integration and preferred partnership (mid-April) streamline the “Canva → Klaviyo” workflowIssue: Debuggability and platform trustProduct update: The new Activity log (KDP) (GA early April) improves visibility into what’s happening behind the scenes, which helps teams troubleshoot issues like Data Privacy API errors, unexpected profile changes, and other “something changed and I don’t know why” scenerios What’s next?Stay tuned for:A dedicated product and feature roundup More opportunities to learn and engage: Klaviyo Connect: LA (May 14) and Miami (June 4)If you're not already active in the forum, now's a great time to jump in. Every reply, question, and solved thread makes this community more valuable for everyone.If you want to flag a thread worth more attention, share a tactic that's working for you, or just say hello. Drop a reply below. This community is what you make it.— May the 4th be with you Gabby & Chloe, Community TeamGo answer something →   Product Updates & Announcements Tue, 05 May 2026 03:35:16 +0200 https://community.klaviyo.com/marketing-30/a-b-test-does-using-fameviso-to-buy-followers-and-likes-actually-improve-klaviyo-form-conversions-19301 We are having a massive debate at the agency right now over the empty profile conversion killer. Normally when cold paid traffic hits a brand new ecommerce site and spots a blank IG profile, people instantly assume the brand is a scam and completely ignore the Klaviyo popup. We just had a client go totally rogue and use fameviso to buy followers and likes just to pad out their social proof before our campaigns went live. The crazy part is our signup form conversions actually shot up from a miserable 1.2% to almost 4.5% on the exact same traffic source! I am honestly completely torn on this whole situation. Has anyone else noticed this direct correlation between artificially inflated social proof and email optin rates, and do you ever secretly tell clients to pad their numbers just to pass that initial trust test or does that just wreck the list quality in the long run? Marketing Tue, 05 May 2026 00:10:36 +0200 https://community.klaviyo.com/marketing-30/anyone-here-using-tiktok-to-grow-klaviyo-email-sms-lists-19210 Hey everyone,I’ve been testing TikTok as a traffic source for my store and was wondering how others are connecting that traffic with Klaviyo. Are you sending people straight to a landing page with a signup form, or using something like a quiz, discount popup, or lead magnet first?Also curious if anyone has seen decent conversion rates from TikTok traffic compared to Meta or Google. It feels like the intent is very different, so I’m trying to figure out what kind of flow or messaging actually works best once they hit Klaviyo.Would love to hear what’s working (or not working) for you all. Marketing Mon, 04 May 2026 22:26:55 +0200 https://community.klaviyo.com/marketing-30/how-to-segment-email-subscribers-by-sign-up-source-in-klaviyo-19249 How to use sign-up source for segmenting email subscribers?TL;DR: To segment email subscribers by where or how they signed up, use the $source profile property in Klaviyo's segment builder. Navigate to Audience > Lists & Segments > Create Segment, then add the condition Properties about someone > $source > equals > your source value]. Source values can appear as text labels like "Embedded Form," "Modal," or "Flyout," or as numeric codes like -4 or -3. Use whatever your account displays. Keep in mind that $source can be overwritten by later sign-up actions, so if you need permanent first-touch attribution, store a custom property at the time of opt-in instead.Why segmenting by sign-up source mattersKnowing where a subscriber came from gives you a meaningful signal about their intent and context. Someone who signed up through a homepage popup may need a different welcome experience than someone who opted in via a checkout embed or a targeted landing page form.Segmenting by sign-up source lets you:Tailor welcome flows and discount offers to match the context of the opt-in Measure which forms are driving your highest-quality subscribers Personalize messaging based on what you already know about how someone found youAccording to eMarketer data cited in Klaviyo's own resources, 39% of email marketers who practice list segmentation see better open rates — and source-based segmentation is one of the most underused ways to get there.How Klaviyo tracks sign-up sourceKlaviyo automatically sets a profile property called $source when a contact is added to your account. This property records the channel or method through which the profile was created — for example, a specific Klaviyo sign-up form, an API call, a manual import, or a third-party integration.What $source values look likeDepending on your account and how profiles were created, $source may display as:Text labels - e.g., "Embedded Form", "Modal", "Flyout", or the name of a specific form Numeric codes - e.g., -4, -3, -2 (used for certain integrations or import methods)When building your segment, use whatever value your account actually displays. You can check this by opening a profile that signed up via the source you want to target and looking at their profile properties.Important limitation: $source can be overwritten$source is not a permanent first-touch field. If a subscriber later submits another form or is re-added through a different channel, the $source value on their profile may be updated to reflect the most recent action.If you need reliable, original sign-up attribution that won't change over time, see the workaround in the section below.How to build a segment by sign-up sourceOption 1: Segment by a Specific Sign-Up FormUse this when you want to identify everyone who signed up through one particular Klaviyo form (e.g., a homepage popup or a landing page embed).Go to Audience > Lists & Segments Click Create list / segment, then select Create segment Name your segment clearly (e.g., "Signed up – Homepage Popup") Add the condition: Properties about someone > $source > equals > Your Form Name] The form name here is the name of your Klaviyo sign-up form as it appears in your account To include multiple forms, click Add condition and select OR, then add another $source condition for each additional form Optionally add: If someone can receive email > is > true to filter to active subscribers only Click Save and review the member countOption 2: Segment by Channel or Source TypeUse this when you want to group subscribers by the type of source (e.g., all embedded forms, all modal popups, or all API-added profiles).Go to Audience > Lists & Segments Click Create list / segment, then select Create segment Name your segment (e.g., "Signed up — Embedded Form") Add the condition: Properties about someone > $source > equals > te.g., "Embedded Form" or -4] Use the exact label or code shown in your account Layer additional filters as needed (e.g., subscription status, date range) Click SaveWorkaround: preserve original sign-up attributionBecause $source can be overwritten, it's not always reliable for long-term attribution analysis. If knowing a subscriber's original sign-up source is important to your strategy, here's the recommended approach:Store a custom property at the moment of first opt-in.For example, create a custom profile property called first_source and set it to the form name or channel value when the subscriber first opts in (via a flow, API call, or form hidden field). Since custom properties are only overwritten when explicitly updated, this value will persist even if $source changes later.Once set, you can segment on first_source the same way you would on $source:Properties about someone > first_source > equals > tvalue]This is especially useful for welcome flow personalization, tiered discount strategies, and long-term cohort analysis.Practical use case: tiered discounts by sign-up sourceOne powerful application of source-based segmentation is offering different discounts based on where someone signed up. For example:Visitors who signed up via a "first-time visitor" popup → receive a 20% off welcome email Visitors who signed up via a returning-visitor form → receive a 10% off re-engagement offer Past customers who signed up via a loyalty form → receive no discount (they're already engaged)You can build this by:Creating separate sign-up forms with distinct names for each audience Building segments using $source equals each form name Using those segments as triggers or filters in your welcome flows Sending each segment into a flow branch with the appropriate couponThis approach lets you avoid over-discounting while still personalizing the subscriber experience from the very first email.Frequently asked questionsQ: What is the $source property in Klaviyo?$source is a built-in Klaviyo profile property that records how or where a contact was added to your account — for example, through a specific sign-up form, an API integration, or a manual import. You can use it as a condition in the segment builder to group subscribers by their sign-up origin.Q: How do I find out what $source values exist in my account?Open a profile in Klaviyo that you know signed up through a specific channel, scroll to their profile properties, and look for the $source field. The value shown there is what you'll use in your segment condition. Values vary by account and may be text labels (like "Modal") or numeric codes (like -4).Q: Can I segment by which specific Klaviyo form someone used to sign up?Yes. Klaviyo sets $source to the name of the sign-up form by default. In the segment builder, use Properties about someone > $source > equals > oForm Name] to isolate subscribers from a specific form. Use OR conditions to include multiple forms in one segment.Q: Why is my $source segment showing fewer people than expected?This can happen because $source is overwritten when a profile is updated through a new sign-up action. If a subscriber submitted a second form after their original opt-in, their $source will reflect the most recent form, not the first. Consider using a custom first_source property for more reliable attribution.Q: Can I use sign-up source to personalize my welcome flow?Absolutely. Once you've built segments based on $source, you can use those segments as flow filters or triggers to send different welcome emails — including different discount amounts, messaging, or content — based on where each subscriber originally signed up.Related resourcesSource value reference How to segment for form results  Marketing Mon, 04 May 2026 13:53:16 +0200 https://community.klaviyo.com/strategic-advice-27/klaviyo-pricing-on-a-tight-budget-how-do-you-make-it-work-as-you-grow-share-your-tips-19286 Klaviyo’s price is one of the first hurdles a lot of people mention.For this question of the week, I want to open the floor up to addressing these concerns as a community. I would love to hear how you’re making Klaviyo work on a smaller budget.What tactics helped you get started with Klaviyo without overspending? Any tips for keeping costs down as your list grows? How do you decide which features or sends are “worth it” for your business? Tips for optimizing tech stack spend? Drop your best tips, workflows, or hard-won lessons below, especially anything that would help someone who’s just getting started with Klaviyo and worried about pricing/billing.  Strategic advice Mon, 04 May 2026 13:33:47 +0200 https://community.klaviyo.com/developer-group-64/ability-to-list-or-relate-email-templates-to-campaign-messages-via-mcp-19252 I can’t seem to figure out how to get email templates related to an email campaign via MCP server tools. Claude and Chat GPT say it’s not possible via the MCP server. Klaviyo - can you add some tools to enable listing/editing/cloning email templates? ​@Byrne C ​@GabbyEsposito ​@Taylor Tarpley  Developer Group Sat, 02 May 2026 19:34:14 +0200 https://community.klaviyo.com/strategic-advice-27/do-canva-pushed-html-templates-affect-klaviyo-email-deliverability-compared-with-klaviyo-native-templates-19283 Has anyone tested the new Canva → Klaviyo email template export?I mean the workflow where a full Canva email is pushed into Klaviyo as an HTML template — not using HTML blocks inside Klaviyo.Does this type of Canva-generated HTML affect deliverability compared with building the email directly in Klaviyo’s drag-and-drop editor? Any issues with spam placement, Gmail clipping, image-heavy layout, or rendering? Strategic advice Sat, 02 May 2026 08:28:13 +0200 https://community.klaviyo.com/developer-group-64/building-with-klaviyo-i-d-love-to-hear-about-your-experience-19293 Hi all, I'm Olga, the new Lead PM on Klaviyo's Developer Experience team As part of getting up to speed, I'm setting up 30-minute chats with developers who've built integrations with Klaviyo. Your perspective will directly shape how we improve the developer experience.Here's what I'd like to cover: A walkthrough of your integration journey: how you decided to build it, how you scoped it, how you identified the use cases to support, and what the build and launch process looked like How you measure the success or impact of your integration Where you got stuck or what took longer than expected What worked better than expected Anything else you'd like to share If you're up for it, grab a time that works for you here.Thanks in advance, looking forward to the conversations. Developer Group Fri, 01 May 2026 20:44:13 +0200 https://community.klaviyo.com/strategic-advice-27/abandoned-cart-flows-advice-for-your-first-high-impact-revenue-win-19292  ​What is an abandoned cart flow and why does it matter?An abandoned cart flow is an automated message sequence that reminds shoppers to complete a purchase after leaving items in their cart. It matters because it targets high-intent customers and can recover lost revenue with minimal effort.This post is your practical guide to getting an abandoned cart flow live fast. As your tour guide, I’m going to cover what it is, why it works, and how to set up a version that starts recovering revenue right away. Buckle up! ​What is an abandoned cart flow and why does it matter? Why abandonment cart flows matter What an abandoned cart flow does (and who it's for) Should I be using an abandoned cart flow? Cart vs. checkout vs. browse abandonment? How to set up a "good enough v1"  Minimum requirements to build Fast path (recommended) Timing strategy: when should messages send? Should you include a discount? Details that improve your flow over time What to measure Three starting points depending on your situation Resources and next steps Share what's working for youWhy abandonment cart flows matterIf you only build one revenue-generating flow in your first 90 days, make it abandoned cart.Here's why: shoppers who add items to their cart but don't complete checkout are telling you they want what you're selling. They just got distracted, second-guessed themselves, or ran out of time. Without a system to follow up, you lose them, and the revenue goes with them.While average abandonment rates hover around 70%, well-structured flows can convert 10%-15% of those abandoned carts (see benchmarks).An abandoned cart flow brings those shoppers back automatically, so abandoned carts become completed purchases while you focus on other parts of your business. When your flow has access to a customer's full history (past purchases, browsing behavior, email engagement), you can personalize those messages in ways that generic automation tools can't match.What an abandoned cart flow does (and who it's for)An abandoned cart flow triggers when someone adds a product to their cart but doesn't purchase. After a short delay, so you don't interrupt active shoppers, the flow sends one to three messages reminding them what they left behind and nudging them to complete their purchase.From the customer's perspective, it's simple: "Hey, you left this behind. Still interested?"From your perspective, it's efficient because you're not chasing cold leads; you're messaging people who already wanted to buy.Should I be using an abandoned cart flow?Yes, this flow is a fit if:You sell physical or digital products online Your store is integrated with your marketing automation platform (most major ecommerce platforms are supported) You're seeing Added to Cart or Checkout Started events in your account You're prioritizing revenue and retention but don't have time to build complex flows from scratchYou don't need to start with both email and SMS. An email-only flow works well as a first version. If you have SMS consent and want to add it later, you can, but it's not required to see results.Cart vs. checkout vs. browse abandonment?These terms reflect different levels of buyer intent:Abandoned Checkout (highest intent): Started checkout but didn’t finish Abandoned Cart: Added to cart but didn’t check out Browse Abandonment (lowest intent): Viewed products onlyStart with abandoned cart or checkout. You don’t need all three.How to set up a "good enough v1" You don't need a complex, perfectly segmented flow to start seeing results.Minimum requirements to buildEcommerce integration is live You're tracking cart or checkout events You have basic email templates set upFast path (recommended)Start from a pre-built template: Pre-built abandoned cart templates pull real-time product data from your store automatically, so the cart items your customer left behind appear in the email without any manual setup. Set your trigger: Use Added to Cart or Checkout Started. Add a time delay: One to four hours is a safe starting point. Add one to two messages: Email 1: reminder plus product block Email 2 (optional): urgency or incentive Add basic filters and suppressions: At minimum, exclude people who already purchased. Turn the flow live.Timing strategy: when should messages send?Here's a simple starting framework:Low average order value (AOV) or impulse buys: 30 to 60 minutes Typical direct-to-consumer (DTC): one to four hours High-consideration products: four to 24 hoursFor a two-message flow:Email 1: one to four hours Email 2: 20 to 24 hours laterThe goal here isn’t to build the final version. It’s to get something live and start learning from real customer behavior. This is a flow you’ll continuously iterate on. Timing, messaging, and incentives should evolve based on performance, not assumptions.Should you include a discount?Whether to include a discount depends on your margins and customer behavior.The short answer: You don’t need a discount to start. It can improve performance in certain cases.That said, in most cases, I’d recommend not leading with a discount. Discounts can improve performance, but using them too early can train customers to abandon carts expecting an incentive.If you do use an incentive, use it intentionally:Reserve it for a second message, not immediately Limit it to first-time buyers or higher cart values Use it only if the customer hasn’t engagedThis approach helps you recover revenue without conditioning customers to wait for a discount before completing their purchase.Details that improve your flow over timeOnce your basic flow is live, these refinements help you recover more revenue and avoid annoying your customers:Suppression and exclusions: At minimum, exclude anyone who already placed an order and respect unsubscribe status and channel consent.A common mistake is skipping this step or setting it up incorrectly, which can lead to customers receiving reminders after they’ve already purchased. As you get more sophisticated, consider excluding recent support tickets, limiting repeat abandoners, and using Smart Sending to prevent over-emailing.Dynamic product blocks: Your emails should automatically show the product image, name, price, and a link back to the cart. Common issues include missing product data from the integration, incorrect template tags, and poor mobile rendering. Test your flow before turning it live.Segmentation: When your abandoned cart flow runs on a unified customer profile, you can segment by cart value, first-time versus returning customers, VIP status, or any other attribute you're tracking. For v1, keep it simple. Add complexity as you learn which segments respond differently.SMS: SMS works well for cart recovery when it's coordinated with email—and coordination is only possible when both channels share the same customer data. Best practices for SMS in cart recovery:Only send to users who have given consent Use one SMS max in the flow Send it after the email Respect quiet hoursBecause your SMS and email flows share the same profile data, you can suppress SMS for customers who already converted from email.As you learn and iterate, more DTC brands are leaning into RCS, and it’s worth testing. It creates a more branded, visually rich experience that feels less like a traditional text and more like an extension of the overall journey.What to measureFocus on four metrics:Placed order rate: The percentage of flow recipients who complete a purchase. This tells you whether your flow is working at its core job.Revenue per recipient: Total revenue divided by total recipients. This helps you compare performance across different flow versions.Click rate: A leading indicator—if people aren't clicking, they won't convert. Low click rates suggest your subject lines or email content need work.Unsubscribe rate: If this spikes, you're messaging too aggressively or targeting the wrong audience.Don't worry about benchmarking against other brands early on. Your first goal is establishing your own baseline, then testing changes to improve it.As your program matures, look at abandoned cart performance alongside broader customer behavior. How do customers who convert from abandoned cart emails behave over time? Do they become repeat buyers, or are they one-time purchasers? If abandoned cart converters tend to be one-and-done buyers, you might get more long-term value from investing in post-purchase flows instead.Three starting points depending on your situationIf you want the simplest possible v1: Use a single email triggered by Added to Cart, with a two-hour delay. Subject line: "Forgot something?" Include a product block with a clear call to action (CTA). This recovers revenue from your highest-intent abandoners right away. Once it's running, you can add a second email and test subject lines.If you want to test an incentive: Use two emails: the first at two hours as a simple reminder, the second at 24 hours with a small discount. This builds urgency over time and uses the discount strategically. Once it's running, consider limiting discounts to first-time buyers only.If you have SMS consent and want to use it: Send the email at two hours and an SMS at 20 hours. Because both messages pull from the same customer profile, your SMS can reference the exact products in the cart: "Still thinking it over? Your cart is waiting: ." SMS adds urgency and visibility, but watch your frequency and stay compliant with consent requirements.Resources and next stepsIf you're ready to launch, head here.Additional guidance:Getting started with flows – foundational explainer on triggers, filters, time delays, and flow statuses How to create an abandoned cart flow – primary setup doc; covers triggers, filters, timing, discount guidance, and turning the flow live How to create an abandoned "Added to Cart" flow for Shopify – Shopify-specific trigger (Added to Cart vs. Checkout Started); links to pre-built templates How to add SMS to your abandoned cart flow – compliance requirements, quiet hours, 1-SMS rule, and multi-channel setup How to make sure your flow is ready to start sending – pre-launch checklist; good "fast path" referenceAfter your abandoned cart flow is live, the typical next steps are building a welcome flow, then post-purchase, then browse abandonment.Final takeaway: Done beats perfect when it comes to cart recovery.A simple abandoned cart flow:Targets high-intent shoppers Drives incremental revenue quickly Gives you data to improve your next automationLaunch your v1. Then improve it.Share what's working for youIf you've already launched an abandoned cart flow, let me know what's working and what you'd do differently if you were starting over.Drop your results, your best-performing subject lines, or your biggest questions in the comments below. Strategic advice Fri, 01 May 2026 18:57:29 +0200 https://community.klaviyo.com/live-training-recordings-42/q2-customer-education-resource-recap-19289 Check out our new Customer Education resources for this quarter!Our course, AI for marketers, is designed to help beginners build confidence and start applying AI in real marketing scenarios. For Customer Hub, K:AI Customer Agent, and Helpdesk users, Create connected customer experiences with K:Service focuses on removing friction from every touchpoint in the customer journey. Take Getting started with WhatsApp to learn how to deliver personalized, two-way experiences for your customers on the most popular mobile messaging app in the world. Join an upcoming strategy session, Increase conversions with smarter segmentation, to learn how to drive higher conversion rates by building more strategic, high-performing audiences. Explore our revamped YouTube playlists, including AI strategy, digital marketing, WhatsApp, plus so much more! Turn Instagram engagement into new subscribers with our new YouTube video, How to Grow Your Subscriber List with Instagram on Klaviyo.Looking to really build your skills and earn credentials you can proudly display on your LinkedIn profile? Check out our certificate programs to make your expertise official: Start with the Klaviyo practitioner certificate to master the core Klaviyo platform. Advance your cross-channel strategy with the Digital marketing certificate. Strengthen inbox placement and sender reputation through the Deliverability Certificate. Dive into API best practices and technical implementation with the Developer Certificate. Or focus on full-funnel, omnichannel coordination with the Klaviyo strategist certificate. Lastly, join our most popular live trainings, including Design Emails That Convert, Understand Email Deliverability, and Automate the customer journey with Klaviyo flows. Each is built to give you practical steps you can apply immediately inside your account. Live training recordings Fri, 01 May 2026 17:25:07 +0200 https://community.klaviyo.com/product-updates-announcements-51/custom-skills-for-customer-agent-build-ai-workflows-your-brand-actually-needs-19288 Hey everyone,Klaviyo has launched Custom Skills for Customer Agent, a major expansion that lets you build AI-powered service workflows that actually match how your brand works, not just the out‑of‑the‑box basics. Custom Skills is now available in managed beta, alongside Custom Tools and Agent Guidance.Up until now, Customer Agent handled core retail use cases like order tracking, returns, product recommendations, subscriptions, and loyalty with pre-built skills. With Custom Skills, brands can go further and design their own AI capabilities on top of the same CRM foundation that already powers their marketing.What launchedWith Custom Skills for Customer Agent, brands can now:Build new skills for brand‑specific workflows in natural language (“Handle warranty claims for outerwear,” “Run a gifting quiz for recipients,” etc.). Customize how existing skills behave and make decisions, using your own logic and rules. Connect to any system in your stack via Custom Tools (APIs, inventory systems, loyalty platforms, reservations, returns tools, and more). Control how the agent behaves with Agent Guidance – brand voice, tone, escalation rules, and when to hand off to a human.This release is part of Klaviyo’s move from a fixed set of AI features to an extensible platform for building, connecting, and governing AI agents on top of Klaviyo’s data platform.What you can build with Custom SkillsHere are a few examples brands are already exploring in beta:Guided product quizzes: Run a short quiz (scent profile, skin type, style, etc.), save answers to the customer’s profile when appropriate, and use them for on‑site and campaign personalization. Personalized gifting advisors: Help shoppers find the right gift with a recipient‑focused quiz, while keeping those answers out of the buyer’s profile so your data stays clean. Warranty and repair flows: Verify eligibility, check coverage, and kick off replacements in a single conversation, rather than bouncing between multiple tools or teams. Store locator and reservation concierge: Connect to store/booking systems so the agent can find nearby locations with inventory, make reservations, and remember preferences over time.Because these are skills you define, the range of use cases is wide with anything from troubleshooting devices to coordinating appointments across locations. Why this is different from helpdesk‑based AIMost AI service tools are built on helpdesks or as standalone point solutions. They’re good at moving tickets, but they don’t really know the customer: no full purchase history, loyalty tier, browsing behavior, or marketing context, and very little writes back when a case closes.Customer Agent is built directly on Klaviyo’s data platform, where the full customer profile already lives (i.e. orders, browsing, loyalty, predictive scores, and more). That means:Before a customer sends a single message, the agent already knows who they are and what they’ve done. Every conversation writes back to the same profile that powers your campaigns and flows, so service makes marketing smarter and marketing context makes service better over time.Early results reflect that: for example, Naked Wardrobe deployed Customer Agent across web and text, resolved 84% of support conversations autonomously, and saw a 28% increase in average order value without adding headcount. Where to learn more and what to do nextIf you want to go deeper or share this with your team, here are good next stops:Newsroom announcement (managed beta details + press release)Klaviyo Brings Custom AI Skills to Customer Agent, Built on its CRM Product overviewCustomer Agent overview – what Customer Agent is today and how Custom Skills, Tools, and Agent Guidance fit into the broader Service platform. Deep dives from the product and PMM teams Technical blog (Grant Deken, Head of Product for Klaviyo Service): We built Customer Agent as a platform, not a product Launch blog (Kelly Thacker, Vice President of Product Marketing at Klaviyo): Custom Skills for Customer Agent are here: build the AI workflows your brand needs To request access to Custom Skills managed beta, use the waitlist link and contact paths in the newsroom announcement; that page will always have the most current beta details and eligibility criteria. Question for youIf you could hand one non‑WISMO workflow to an AI agent today, end to end, what would it be? Warranty claims, guided product quizzes, store locator, something else entirely?Drop your use case (and what systems it would need to talk to) in the replies. Those examples can help shape how we prioritize future Community content and product education around Custom Skills.   Product Updates & Announcements Fri, 01 May 2026 16:13:16 +0200 https://community.klaviyo.com/marketing-30/black-list-by-domain-10105 We currently work with several market places and its necessary to suppress these profiles from receiving any type of communication, including transactional messages. It seems silly to have to go into each flow and update to make sure these emails are being filtered. Then go in weekly and download then re-upload to manually suppress these profiles. I’ve worked with other ESPs where you could just blacklist based on domain. Is this something that’s in the works for Klaviyo? Automatically being able to suppress a profile through a flow update or through an account level blacklist would be really important. There are other use cases I can think of and have come across, but this is currently top of mind. Marketing Fri, 01 May 2026 09:49:12 +0200 https://community.klaviyo.com/marketing-30/unengaged-segment-19287 We’re trying to improve our CTR and conversions, so I created a non-engaged segment of users that received at least 5 emails in last 90 days and haven’t clicked/opened/placed order/active on site. When I exclude this segment, it only takes out about 100 subscribers even though there’s 6k subscribers in the segment. Therefore, should I change the definition of our 90 day engaged or what other changes could I make so the segment only included people that are more engaged?   Marketing Fri, 01 May 2026 08:06:53 +0200 https://community.klaviyo.com/marketing-30/can-i-manually-import-contacts-who-subscribed-via-3rd-party-app-to-klaviyo-s-back-in-stock-flow-2596 I’m working with a business whose store built on BigCommerce, and they are currently using a 3rd party app for back in stock notifications. We’d like to try the Klaviyo option instead as apparently the app is a little buggy, however, there are already people subscribed to notifications from this app (I don’t know what it’s called). Is it possible to manually import, then add contacts to the back in stock notification flow? I don’t see a way to smoothly transition from the app to Klaviyo. It looks like manually adding contacts to a metric-triggered flow isn't possible, but I wanted to check if that was still the case with this. Thanks! Marketing Thu, 30 Apr 2026 22:56:06 +0200 https://community.klaviyo.com/marketing-30/change-the-front-image-on-the-product-block-to-a-different-image-ei-different-variant-colour-2975 Hello. I can’t seem to find this answer anywhere. I am using the PRODUCT BLOCK in a campaign, and just want to change the photo to another colour. Is this possible? The photo would come from the same product - just a different colour. Using Shopify Thanks  Marketing Thu, 30 Apr 2026 21:15:46 +0200 https://community.klaviyo.com/marketing-30/restore-order-confirmation-email-2973 HelloI edited the confirmation email template by mistake, erasing the custom fields that get populated with the order summary and all the shipping and billing info.Is there a way to restore that? I previously copied and pasted the correct version (before I messed up) into shopify, so everything is still working as shopify is in charge of sending the correct template email, but I don't like the idea of not having the original klavyio template in case I need to edit it again in the future.How can I restore the original klavyio confirmation template? or restore a previous version of that template? Thank you Marketing Thu, 30 Apr 2026 18:10:23 +0200 https://community.klaviyo.com/deutschsprachige-gruppe-88/24-7-fuer-dich-im-einsatz-so-baust-du-ein-profitables-flow-system-auf-19284 Hallo Community,schickt ihr ausschließlich Newsletter nach festem Zeitplan an eure gesamte Liste? Dann nutzt ihr nur einen Bruchteil dessen, was modernes E-Commerce-Marketing leisten kann. Der wahre Hebel liegt in der Automatisierung, die auf das tatsächliche Verhalten eurer Kund*innen reagiert. In unserem neuen ultimativen Leitfaden zeigen wir euch, wie ihr neben statischen Kampagnen einen intelligentes Flow-System nutzen könnt.Die Highlights aus dem Guide: Flows vs. Kampagnen: Warum automatisierte Flows laut Benchmark fast 41 % des gesamten Umsatzes generieren, obwohl sie nur einen Bruchteil des Versandvolumens ausmachen. Der Must-have-Flow-Stack: Welche 3 Flows ihr als erstes braucht, um sofort Ergebnisse zu sehen (und warum weniger am Anfang mehr ist). Personalisierung als Umsatztreiber: Wie ihr Daten zu Kaufhistorie und Surfverhalten nutzt, um Botschaften zu senden, die sich wie echter Service anfühlen. Omnichannel-Power: Koordiniert E-Mail, SMS und WhatsApp in einem einzigen Flow, ohne eure Kund*innen zu überfordern. Erfolgsstory Shape Republic: Wie die Brand durch konsequente Automatisierung ihren Customer Lifetime Value (CLV) um 34 % steigern konnte. Verwandelt euer Marketing von einem manuellen Zeitfresser in ein System, das rund um die Uhr für euch arbeitet.Den vollständigen Leitfaden findet ihr hier: Zum Artikel: Marketing Automation im E-Commerce: Der ultimative LeitfadenMich würde interessieren: Welcher automatisierte Flow hat bei euch aktuell den höchsten Umsatz pro Empfänger*in? Habt ihr bereits WhatsApp oder SMS in eure E-Mail-Flows integriert?Ich freue mich auf eure Setups und Fragen in den Kommentaren! Deutschsprachige Gruppe Thu, 30 Apr 2026 11:31:32 +0200 https://community.klaviyo.com/marketing-30/mailchimp-not-importing-signup-date-data-11223 I have a mailchimp audience and I only want to import one particular segment of this audience (only subscribed emails from one website source).   I’ve tried to use the integration for this and, because the segment is not a audience with audience ID, I don’t see how I can import only the one mailchimp segment.    I’ve downloaded a CSV of the segment and imported but it does not maintain the sign-up date/time data, which I would like to have, as opposed to 1100 listings all listed as joined on today.   Can someone please let me know the most optimal way on importing this segment while maintaining good data.   I tried splitting the Time/Date column in google sheets but it still didn’t show proper opt-in date in Klaviyo listing.   Thanks! Marketing Thu, 30 Apr 2026 08:18:36 +0200 https://community.klaviyo.com/developer-group-64/cannot-add-sms-consent-via-api-3301 Hi! I’m trying to set up an API call that would subscribe user and create consents for both e-mail and SMS. My JSON looks like this:{ "profiles": " { "email": "m***@z******s.**", "phone_number": "+38631******", "sms_consent": true, "$consent": ""sms"] } ]}and API url is structured like this:{{URL}}/list/{{LIST_ID}}/subscribeI tried both Single and Double opt-in and it’s not working. Both e-mail and phone number are saved to profile, but only e-mail consent is displayed. I think I tried everything, but it’s still not working. Does anyone have an idea what I’m doing wrong?Thank you! Developer Group Thu, 30 Apr 2026 08:08:33 +0200 https://community.klaviyo.com/strategic-advice-27/email-design-best-practices-in-klaviyo-expert-advice-for-high-performing-campaigns-19036 Your email template looks beautiful in Canva. But once it lands in someone's inbox, will they actually know who you are, what you want, or what to do next?These three questions, who, why, and what, are the foundation of emails that actually perform.At Hazel Village, an ethically-made stuffed animal company based in Brooklyn, we've built our entire email program around answering these questions within the first second someone opens a message. The result: emails that represent our brand, communicate a clear message, and drive the clicks that convert subscribers into customers.The 3 core questions every email must answerGood emails all have a few things in common:They correctly represent the brand and the product being sold (Who is emailing me?) They have a clear message (Why are you emailing me?) They have a call-to-action (What do I do next?)The good news? Klaviyo's drag-and-drop editor makes it easy to build these emails without needing separate design software. Visual hierarchy is key, someone should know what they're looking at within just a second or two.Here's how our team at Hazel Village creates an email from top to bottom, plus the tips and tricks we've learned along the way.Building your email: top to bottom1. Logo: make it clear who's sendingAt the top of every email is our logo. You should have a collection of logos to choose from, pick one that says your brand name and is long and skinny. This way it takes up less visual space while making sure customers immediately know who the email is from.Pro tip: We use a black logo on all our emails so it doesn't distract from the body content.2. Important links: give customers quick accessAlways include 2-3 important links at the top of your email. The most frustrating thing for a customer is opening an email and not being able to quickly get to your site.One of our favorite Klaviyo features is the ability to select if a link shows on mobile or desktop. For desktop, we have 3 links but for mobile only 1. We also use universal content blocks so you can edit the logo and links across all emails and templates with ease.3. Headline: get to the point fastSelect 1-2 web-safe fonts that fit your brand's identity. Your brand likely already has set fonts, but many aren't visible across different email providers and can default to less appealing options.The headline should be 1-5 words that succinctly describe the email. In Klaviyo's email builder, you can set colors for the template background and content background. At Hazel Village, we keep both white and manually set each block background color to ivory. This immediately differentiates the email content from other information and links.4. Image: fit more above the foldTo fit the most content above the fold, use landscape or square images. Images don't need to be huge, 1000 pixels wide is more than enough for high-resolution email.Add 10-20 pixels of vertical padding on the image for a cohesive email body. And always make sure your images have descriptive alt text for accessibility.5. Short body text: respect your reader's timeHere's the reality: most customers won't read your email in its entirety. They want to get in and out quickly, but if they do want more information, it should be available.Keep body text to 2-3 sentences. Since Hazel Village has an old-timey feel, we use Courier New for all our emails. All web-safe fonts are legible, so pick whichever fits your brand.Helpful resource: How do I learn email design and email copy writing?6. CTA button: make the next step obviousUse Klaviyo's button content block to create a custom CTA that fits your brand look. The text should be easy to read, large, and ideally in all caps. You can adjust the rounded corners and padding to match other design choices throughout the email.Make sure the CTA button content background is the same color as your body text, image, and header to create a cohesive email body.7. Footer: links, brand info & unsubscribe languageAt the bottom of your email, include extra links, information on how to subscribe to emails or SMS, and a link to unsubscribe and manage preferences. You can handle all of this using universal content blocks and tags.Make sure these are legible and can't be confused with the body of the email. Use the social links universal content block, there are customizable options for icon styles that fit your brand and make your email look professional.The bottom lineEmail design matters for high click rates, and Klaviyo makes it easy to create accessible and aesthetically pleasing emails without leaving the platform.What design practices do you depend on? Have you found any tips and tricks for Klaviyo's drag-and-drop editor that take your emails to the next level?  Strategic advice Thu, 30 Apr 2026 00:54:41 +0200 https://community.klaviyo.com/strategic-advice-27/question-of-the-week-where-do-you-go-for-inspiration-19262 Whether you’re brainstorming your next campaign, refining your brand voice, or just trying to get out of a creative rut, we all have those go-to places, people, or routines that spark new ideas.Do you look to other brands? Scroll through social? Dive into data? Tune into a podcast? Step away from your screen entirely?Share your favorite sources of inspiration (and any specific examples if you have them ). You never know what might spark someone else’s next big idea.Drop your answers below!Also, speaking of inspiration – check out the last two discussion threads for some great inspo:  Strategic advice Wed, 29 Apr 2026 19:48:46 +0200 https://community.klaviyo.com/developer-group-64/klaviyo-identity-not-persisting-across-subdomains-on-catalyst-storefront-anonymous-users-tracked-as-separate-profiles-on-checkout-domain-19279 Store setup:— Storefront: domain.com (BigCommerce Catalyst)— Checkout: checkout.domain.com (BC-hosted checkout, no custom JS access) Problem:Because our store runs on Catalyst, BigCommerce routes checkout to a separate subdomain (checkout.domain.com). We have no ability to inject custom JavaScript or GTM tags on this checkout subdomain as it is fully managed by BigCommerce. Klaviyo tracks users via the __kla_id cookie, which is scoped per subdomain. This means a user browsing domain.com gets one __kla_id (e.g. cid: "ZTY2MT...") and the same user on checkout.domain.com gets a completely different __kla_id (e.g. cid: "YmNjY2..."). These are treated as two separate anonymous profiles in Klaviyo. For anonymous users (not yet identified, no $exchange_id in cookie), there is no way to pass the _kx parameter to the checkout URL to bridge identity, because _kx only works for already-identified users who have previously clicked a Klaviyo email. This means:1. Custom Klaviyo events fired on the main storefront (via GTM) are linked to one anonymous profile.2. The "Started Checkout" event fired by BC's native Klaviyo integration on the checkout subdomain is linked to a completely different profile — even when the same user triggered both.3. There is no way for us to set or share cookies across these two subdomains from the client side due to browser Same Origin Policy.4. We have no server-side hook or custom code injection point on the BC-hosted checkout subdomain. Question:Is there a way for BigCommerce to share a session or identity token between the main Catalyst storefront and the hosted checkout subdomain? For example:— Can BC pass a shared session ID or customer token in the checkout redirect URL that we can use to bridge identity?— Does BC's Catalyst framework expose any server-side hooks or middleware where we could set a root-domain cookie (.domain.com) before the checkout redirect?— Is there a recommended approach for Klaviyo identity continuity specifically for Catalyst stores using the checkout subdomain? Any guidance on how BC handles cross-subdomain session bridging for Catalyst storefronts would be greatly appreciated. Developer Group Wed, 29 Apr 2026 14:34:00 +0200 https://community.klaviyo.com/marketing-30/looking-for-recommendations-for-ai-tools-for-email-design-19266 Hi everyone, I’m looking for recommendations for AI tools that could help with email design, an ideal fit would be one that could be used with Figma, and one that could be used to build the designs in Klaviyo once created! Thanks in advance! Marketing Wed, 29 Apr 2026 09:58:10 +0200 https://community.klaviyo.com/marketing-30/free-chrome-extension-that-shows-which-of-your-competitors-are-using-klaviyo-too-or-other-tools-19255 Quick share: I made a free Chrome extension that shows you which ESP sent any newsletter in Gmail.So when you get, for example, a competitor's newsletter, you instantly see if they're on Klaviyo too, or Mailchimp, ActiveCampaign, or something else.It also tells you if they're on a shared or dedicated IP and whether their authentication (SPF/DKIM/DMARC) is set up correctly. Handy if you want to check how you or other senders have their setup configured.It's free on the Chrome Web Store. No data leaves the browser. Feedback is welcome. Marketing Wed, 29 Apr 2026 09:32:20 +0200 https://community.klaviyo.com/marketing-30/unable-to-upgrade-billing-plan-10349 I am trying to upgrade to a higher plan from the existing free plan. I added my billing information successfully and trying to pay. When I paid the bill, I received an email to confirm my payment. When I clicked the Confirm Payment button in the email, I get the following error, thus preventing me from upgrading.  Update: I got an additional message on the Klaviyo billing page as follows:This payment requires additional user action before it can be completed successfully. Payment can be completed using the PaymentIntent associated with the invoice. For more details see: https://stripe.com/docs/billing/subscriptions/overview#requires-action However, this page describes updates to the payment at the back end, which is not in my control. Marketing Wed, 29 Apr 2026 08:28:28 +0200 https://community.klaviyo.com/live-training-recordings-42/recap-discussion-interactive-workshop-build-your-first-ab-test-in-klaviyo-19278 Review the key takeaways, case studies, and additional resources from today’s training in our downloadable recap handout.  Whether you joined the workshop live or are catching up now, this post has the session recording and all the key takeaways. In this session, we:Defined A/B testing and how it turns ideas into measurable, data-backed results Planned an A/B test by identifying a goal, KPI, and testing strategy Wrote strong hypotheses to guide experiments and clarify what we’re trying to learn Built A/B tests for both campaigns and flows directly in Klaviyo Interpreted results to understand performance and determine next stepsYou can find a replay of the session below: Key takeaways:Start with strategy, not tactics: Define your goal and KPI first, then build your test around them A strong hypothesis drives better tests: Use the “If, then, because” framework to stay focused Keep tests controlled: Only change one variable at a time to get clear, actionable insights Size impacts significance: Ensure your audience and conversion volume are large enough to trust results Not every result is a winner: Use statistical significance to decide whether to act, iterate, or test again Testing is iterative: Apply learnings, refine your approach, and continue optimizing over time Additional resources:Help center articlesHow to A/B test an email campaign How to A/B test a sign-up form How to A/B test offers using sign-up forms Understanding what to A/B test in your flows Understanding statistical significance in flows Understanding statistical significance in Klaviyo campaigns Stop testing wrong: how to run A/B tests that actually mean something How to A/B test SMS campaigns How to A/B test flow branches Best practices for A/B testing reference How to review email A/B test results for flows How to A/B test a flow email How to review your A/B test results for campaignsAcademyBest practices for A/B testing Drive maximum impact with smart A/B testingBlogStop testing wrong: how to run A/B tests that actually mean something Live training recordings Tue, 28 Apr 2026 23:04:40 +0200 https://community.klaviyo.com/developer-group-64/webhooks-in-flow-are-a-game-changer-7554 If you guys haven’t used the webhooks inside flows yet - highly recommend having a look at it. It’s been a game changer for our development where we can use all the existing triggers & conditions.Real life use-case for this - For one of our clients we want to send out a free product automatically when a customer leaves a review.We use Okendo for review submission and we can create coupons but we didn’t want the customer to have to come back, put a coupon in on a hidden product page and place an order.So we used the Order webhook in Shopify here to automatically place a new order using the klaviyo variables to authenticate the customer.Normally we would build a custom backend app for this and charge a monthly hosting fee.It could not very easily be switched on and off for the client without developer intervention.Instead we built this in Klaviyo. We use the URL field to do the authentication into the Shopify URL and push the order directly in then using an email to inform the customer their free product is on the way! The order feeds back through to the 3PL automatically. Developer Group Tue, 28 Apr 2026 20:11:46 +0200 https://community.klaviyo.com/marketing-30/dynamic-coupons-apply-to-one-time-purchase-only-not-subscriptions-10735 Is there currently a solution so that dynamic coupons can also be applied for subscriptions in combination with the normal Shopify checkout page? We are using Seal Subscriptions. Marketing Tue, 28 Apr 2026 18:22:46 +0200 https://community.klaviyo.com/marketing-30/segment-by-age-kid-s-store-9477 Hi everybody!I wanted my client (who sells clothes and toys for kids) to be able to segment their customers according to the age of their kid or kids.I also wanted this segment to be dynamic and to update automatically, so a customer who’s baby grew up into a toddler would receive age appropriate products and recommendation throughout the years. I added a birthday field in the manage preferences page and was able to create two segments for kids aged from 0 to 3 years old.However, for my 4-5 years old and my 6+ years old segment, Klaviyo applies a time limit and the number of days since their birthday is too high for the platform to deal with.    I’ve been racking my brain since yesterday to try and find a way to achieve this. I’ve tried creating flows that would update the profile property after a certain number of days or every birthday, I’ve tried collecting the data differently, but I can’t figure it out.Can anybody think of a solution? It would be so so cool for my client to be able to send personalized emails according to the age of their child, since I feel that +1 year every birthday should be quite a simple value to update in Klaviyo.Thank you so much in advance for your time! Marketing Tue, 28 Apr 2026 09:17:27 +0200 https://community.klaviyo.com/strategic-advice-27/review-follow-up-flow-19270 I have a review flow that works as expected but I would like to send a review request to all the people who haven’t reviewed in the last few months, these people have exited the existing flow now so I can’t simply add a follow up email in the flow, and i don’t want them to re-enter because I don’t want them to receive all the emails in the review flow again. I tried creating a new flow with the same ‘ready to review’ trigger and added a filter so it only captures those who haven’t reviewed or returned their product etc. The flow is not working, even though in the ‘preview’ it lists all the right profiles entering the flow. I’ve also added ‘past profiles’- it’s still not sending to anyone. What I’m I missing? I would love to just create a campaign to send this email but the review section inside the email only works in flows. Strategic advice Tue, 28 Apr 2026 07:19:02 +0200 https://community.klaviyo.com/marketing-30/pop-up-19273 Hi Team,My pop up comes up on our wordpress/ woocommerce site, however when a customer enters their email to subscribe in the pop up they receive an error message that says “An error occurred when submitting. Please try again later.”The pop up intitially worked for 4-5 months.I have cloned the pop up, taken the pop up off and redone, cleared caches, we are using the most updated version of browser.I do get their subscribed emails in my klaviyo list, however they do not get the “success pop up” with the coupon code on it.Can you point me in the right direction on how to fix this issue, thanks.CheersTanya   Marketing Tue, 28 Apr 2026 06:39:27 +0200 https://community.klaviyo.com/strategic-advice-27/personalize-your-text-emails-19272 Just spotted something in Klaviyo and curious if anyone’s played around with it yet…You can now use show/hide logic in text-based emails (not just drag-and-drop).I use a fair few plain text emails already, they’re quick, feel more personal, and usually perform really well, but this feels like it could make them a lot more flexible.Thinking things like: Swapping product mentions based on behaviour Tweaking messaging by segment Keeping that simple format but making it more relevant Do you use text-based emails much?And where do you think this could actually be useful (if at all)? Strategic advice Mon, 27 Apr 2026 19:16:11 +0200 https://community.klaviyo.com/marketing-30/pop-up-klaviyo-broken-design-on-all-devices-email-field-not-editable-19259 Pop up Klaviyo: broken design on all devices + Email field not editableHi, I have a subscription pop up in Klaviyo with a two-column layout (text + image). I have two problems:Problem 1 – Design:The pop up does not look like I designed it, neither on mobile nor on desktop. The columns lose their proportions and the button loses its style.Problem 2 – Email field:Inside the editor, the Email field block appears locked. I can’t modify its size, border color or style.Questions:    •    How do I lock the layout so it respects the original design on all devices?    •    Why is the Email field not editable and how do I unlock it?    •    Can I use custom CSS to fix both issues?Thank you so much!!! i am desperate to fix it, i have been almost two whole days trying haha save meeee pleaseeee. Marketing Mon, 27 Apr 2026 18:30:21 +0200 https://community.klaviyo.com/marketing-30/how-can-i-grow-my-email-list-with-high-quality-leads-without-giveaways-or-freebies-15056 Hi, everyone!I need help regarding growing our email list. Our list has dwindled over the last few month, so we want to get it up before BFCM and the holidays. But here’s what you need to know. We’re not really a Shopify store. We mainly operate on Amazon and we track out email metrics through attribution links. We have a Shopify website, but we redirect them to Amazon. This made it hard for us to collect emails and impossible for us to leverage collecting emails when customers check-out. We’ve tried doing giveaways before and freebies, but we found that most people in our list are not buying anything, they only wanted free stuff. I was wondering if any of you have any input as to how to grow our email list and attract high-quality leads that actually buy from us. Thank you! Marketing Mon, 27 Apr 2026 14:28:38 +0200 https://community.klaviyo.com/live-training-recordings-42/recap-diskussion-strategy-session-automatisiere-die-customer-journey-mit-klaviyo-flows-19271 In dieser Session schauen wir uns an, wie viel Power in Flows steckt – wir gehen die einzelnen Bestandteile durch und teilen Best Practices für die Arbeit damit.Außerdem sprechen wir darüber, welche Flows je nach Größe deines Business sinnvoll sind.Wenn du dich für eine kommende Session anmelden willst, schau einfach auf der Registrierungsseite vorbei:https://klaviyogrowth.com/49bCmKdUnd sobald sie da ist, kannst du dir unten die Aufzeichnung ansehen: Help Center Artikel:Erste Schritte mit FlowsFlow-Trigger und Filter verstehenEinen Conditional Split zu einem Flow hinzufügenEinen Trigger Split zu einem Flow hinzufügenFlow-Branching verstehenVerstehen, wie sich Kontakte durch einen Flow bewegenEinen Price-Drop-Flow erstellenEinen Low-Inventory-Flow erstellenSo funktionieren Back-in-Stock-FlowsEinen Back-in-Stock-Flow erstellenEinen Sunset-Flow erstellenSo bittest du deine Kund:innen mit Klaviyo Reviews Flows um BewertungenEinen Upsell- oder Cross-Sell-Flow erstellenEinen Replenishment-Flow erstellenBlog:More Nutrition erreicht durch einen verbesserten Welcome-Flow 302 % mehr BestellungenPopflex steigert BFCM-Umsatz um 91 % im Vergleich zum Vorjahr mit Hybrid-Flows von KlaviyoAcademy Kurse: (bisher noch auf Englisch)Anatomie eines Flows: Welcome SeriesAnatomie eines Flows: Browse AbandonmentAnatomie eines Flows: Abandoned CartAnatomie eines Flows: Post-PurchaseAnatomie eines Flows: Winback Live training recordings Mon, 27 Apr 2026 13:09:03 +0200 https://community.klaviyo.com/marketing-30/can-you-or-can-you-not-combine-klaviyo-coupons-with-shopify-12522 We use Klaviyo and Shopify.We use Klaviyo for our pop-up widget that offers a coupon to first-time users.I see an option at an in Shopify's backend to allow the coupon to combine with other discounts — but it looks like a manual process. Is there a solution to this? Automate it or go in the backend somehow?  Marketing Sun, 26 Apr 2026 22:01:34 +0200 https://community.klaviyo.com/strategic-advice-27/excluding-a-new-profile-from-receiving-the-welcome-flow-19256 Hi, I’m new to using Klaviyo for my company’s newsletters and flows. My boss wants to add two new customers to the newsletter, but prevent them from receiving the welcome flow upon being added. Any insight into how I can do this? Strategic advice Sun, 26 Apr 2026 12:11:20 +0200 https://community.klaviyo.com/marketing-30/form-sumbission-blank-screen-after-email-submission-19268 Hi all, I might be making a silly mistake here, but I made some updates to my Klaviyo mobile email capture and now whenever someone submits their email opt-in the next screen is blank (it should ask for their first name then go to the success screen). I’ve tried removing the name step and have the same issue with the blank screen after they select “reveal £10 off code”.Emails aren't flowing into my Klaviyo email list (so feels like an issue with Klaviyo submission) Looks fine within preview The background colour that's showing isn't what I've set (should be dark green), I've tried changing block colours to try identify what's causing it. Issue is persistent across Chrome & Safari Desktop seems to be working fine with same settingsI've tried rebuilding it from scratch and get the same issue. Any ideas? I'm pulling a blank and have had to disable my mobile email capture for now (not ideal).Thanks!  Marketing Sun, 26 Apr 2026 11:45:37 +0200 https://community.klaviyo.com/marketing-30/changed-to-test-account-how-o-change-back-11821 Hi, Unfortunately we changed our working free account into Test Account (was a misunderstanding)As far as we can see now, it's not possible to change it back…? Can anyone help us out? Marketing Fri, 24 Apr 2026 22:58:26 +0200 https://community.klaviyo.com/service-35/featured-review-carousel-broken-in-horizon-theme-18021 I’ve recently updated my website to the new Shopify Horizon theme, and after the switch the Featured Review Carousel section is not displaying correctly on mobile. See screenshot.It shows as a much wider image, which in turn widens the website making it difficult to scroll on the home page.  Service Fri, 24 Apr 2026 18:17:42 +0200 https://community.klaviyo.com/product-updates-announcements-51/community-member-spotlight-arpit-banjara-19248 This month, we’re featuring Klaviyo Community Superuser @ArpitBanjara!Arpit is the Lead Email Marketing Technician at Flowium, where he’s spent the past five years helping e-commerce brands unlock more value from Klaviyo. Alongside his marketing expertise, he also leads IT at Flowium, building internal automations with tools like Zapier and Make to keep operations running smoothly.What Arpit is known for:🧠 Arpit brings a well-rounded approach to problem-solving across flow logic, campaign strategy, segmentation, and deliverability. He thrives on tackling unique edge cases and helping community members navigate both technical setups and strategic decisions—no two challenges are ever the same. He’s especially passionate about clean data and strong foundations, often emphasizing that Klaviyo is only as powerful as the data behind it.Fun facts: Arpit is a huge cricket fan—whether it’s following matches, debating team selections, or playing on weekends.️ He’s also a big advocate for mind mapping, using visual diagrams to plan everything from business processes to email flows. It’s his go-to method for seeing the full picture before diving into execution—and he’s even a partner with MindMeister, a popular mind mapping tool.We’re lucky to have Arpit as part of the Klaviyo Community. His curiosity, technical depth, and willingness to help others make a real impact. Join us in celebrating Arpit below! Product Updates & Announcements Fri, 24 Apr 2026 10:12:09 +0200 https://community.klaviyo.com/marketing-30/how-to-add-an-email-subscribe-link-to-a-flow-15902 I am setting up a Post-Purchase Flow and as part of that flow I would like to invite buyers to sign up for my email list. I have already set up a Welcome Flow with a pop-up sign-up form on the website that provides a 15% coupon for signing up. How can I do the same thing but with the invite being included in a post-purchase email. I have reviewed the attached video from Klaviyo which says that one way is to “add an email subscribe link to a flow” but I cannot find any instructions anywhere to do this. Any guidance would be appreciated.Anthony  Marketing Thu, 23 Apr 2026 22:36:55 +0200 https://community.klaviyo.com/marketing-30/cleaning-suppression-16234 Hi everyone,I’ve got a few things to clarify and I hope someone can help me.If my transactional emails are sent from Shopify (order confirmation, refund etc), then is it safe to suppress in Klaviyo all addresses that are NOT subscribed to marketing emails? I have around 1500 emails now, but only 350 actually subscribed to email marketing. All the rest I assume are customers that placed orders but did not subscribe, abandoned checkouts etc.  Linked to the above - in Klaviyo all my flows (attached here) are set up with the following filter: “Person can receive email marketing Because person subscribed” - which means that I can easily suppress all customers that never subscribed, without affecting the flows in any way. And they will still get order confirmation and all such transactional emails because they are being triggered from Shopify and not from Klaviyo. The reason I want to do this is because: My subscription cost grows rapidly as it’s based on the number of active profiles. But other than the subscribed customers, I am not actually benefitting in any way from the other accounts that never subscribed and only exist in my database because they placed an order at some point, abandoned cart, etc.  And basically I am paying more to Klaviyo, and in my particular case it’s for no reason.  Klaviyo support suggested to suppress never engaged customers - which I had done, but that only excluded very few customers. So why not suppressing all that never subscribed? If later on they decide to subscribe, although I am not sure if this is happening too often, what is the solution to unsupress them? Am I missing any opportunities? I don’t have a problem paying more as my active profiles grow, but while those are not real subscribers, and I cannot target them with promotional stuff, then I don’t really need them, right? And they still receive order confirmation emails and other transactional emails directly from Shopify. Or am I missing opportunities here? As I said I am ok to pay more, but I don’t really know how to use the accounts that never subscribed - they’re only inflating my costs for now. Thanks in advance!Alex Marketing Thu, 23 Apr 2026 18:38:32 +0200 https://community.klaviyo.com/developer-group-64/klaviyo-mcp-needs-edit-template-ability-sooo-bad-19242 I’ve been using the MCP server with Claude and it's been a big help. One thing that's been tripping me up though is that there's no way to update existing email templates. You can get them and create new ones, but there's no PATCH / update tool in the MCP. The only workaround for email template editing is to have Claude create a whole new template and then manually reassign it across every flow, which really isn't practical if you've got a bunch of templates in use. Real example from today: I needed to swap "PayPal" for "Venmo" across 6 of my templates, about 20 instances total. It should've been a quick MCP task for Claude, but I ended up having to log in and do it all by hand, because having Claude create new versions would've meant going in and updating all my flows again.I’d love to see Klaviyo add an “update_email_template” tool to the MCP abilities. Would be a huge win for everyone I think.  Developer Group Thu, 23 Apr 2026 17:11:56 +0200