I am trying to set up a flow for the “Added to Cart Trigger”, but for some reason after installing the Viewed Product tracking and “added to cart” snippet, my feed is only showing me. What’s also weird is for the “active on site” feed, it’s also only tracking me and one other customer. Which I know is not accurate because we’ve had several orders in the past hour. I figured maybe it has something to do with cookies?
Any help would be greatly appreciated.
Best answer by dov.derin
Thank you for sharing this information with the Klaviyo Community. Also, thank you
In order to log Viewed Product, Added to Cart or an Active on Site event in Klaviyo, you must first be cookied on the browser and then take the action corresponding to the event i.e. add an item to the cart. The cookie portion can be accomplished through a few different ways. This includes filling out a Klaviyo sign-up form, clicking through a Klaviyo email or self-identifying in the browser using a UTM parameter. For the latter method, you would append the following UTM parameter into the address bar: ?email@example.com. For example, firstname.lastname@example.org. The web cookie will last for two years and is specific to that browser.
In reference to your example, although there are users placing orders, that action in itself will not cookie the user and thus the user won’t log any of the web tracking events: Viewed Product, Added to Cart or Active on Site until they take one of the “qualifying” actions. We have more information on web tracking here.
Thanks, and have a great day.