Klaviyo / typeform / sync email Klaviyo

Hi @Eve, just to chime in here as a long time Typeform user either for myself or for my clients.  I’ve tried figuring out different workarounds to do exactly what you are trying to, including passing in the email address as a hidden field into a Typeform. 

However, agreeing with @David To previous comment, in the Klaviyo integration with Typeform, an Email Input field has to be defined in Typeform for it to sync with the proper Klaviyo Profile in real time. 

Using Typeform Hidden Value and Klaviyo’s Email Template Variable

One possible workaround is to create a Typeform and pass in the email address as a hidden field, then export the Typeform results into Klaviyo via a CSV import, however, it’s both a manual process and doesn’t get the benefit of it being synced in realtime.  

If that works for you, here’s the information on passing in a hidden value from Typeform:

• Typeform: How to use Hidden Fields

In your email template that links to Typeform, you can append the required hidden field email value using the {{ email }} Klaviyo template variable tag at the end of the hosted Typeform URL.  Here’s an example where I’ve defined the hidden field’s name as email_address:

https://your.typeform.com/to/lBMhfD7x#email_address={{ email }}

Here is a working example with the email address: test@test.com

(Try It!) https://retentioncommerce.typeform.com/to/lBMhfD7x#email_address=test@test.com

Notice in my first question, I’m able to recall the email address from the hidden value:

This skips the user from inputting the email again, but the responses and results won’t be synced to Klaviyo so you’ll have to upload the results to Klaviyo manually because although you’ve labeled it as “email_address” - Typeform doesn’t actually “know” it’s an email address or any other text value.

Using a Klaviyo Signup Form

Alternatively, if the questions you ask in Typeform are short or simple in nature, you can create an embedded Klaviyo Signup Form instead. If the recipient clicks over from your Klaviyo email to that Klaviyo Signup Form (or already identified from a previous session), you don’t have to ask for the email address again when you build out your Form since Klaviyo already knows who the visitor is.  Of course, this means you’re not using Typeform but a Klaviyo Signup Form instead. 

Hope this helps!

Hey @SIXS,

The behavior of needing an email field as part of your Typeform quiz still persists. As @retention has mentioned, an email field is required in order for the answers to be synced to the correct Klaviyo profile.

Great idea using Zapier as the middle-man! Heard from other Community members and Klaviyo customers that this has worked for them in the past. 

David