The new Google Ads integration with Klaviyo enables brands to create one to one syncs between lists and segments in Klaviyo and their Google audiences.
Once Klaviyo lists or segments are populated in Google Ads, the profiles can be targeted with specific ads, used as an input for a “similar audience”, or used as an exclusionary group for future ads to avoid advertising to specific groups, like recent customers.
Hello Klaviyo Community!
With ~29% of the digital advertising market share in the United States, Google Ads are a fundamental component of many brands’ marketing strategies. Because advertising platforms (Facebook, Google) can be disjointed from a brand’s owned data, it is difficult for brands to know they are targeting the right people with the right advertising message.
Previously, brands using Klaviyo were limited to syncing segments and lists with Meta/Facebook. With the release of the Google Ads integration, brands using Klaviyo now have the same control over what segments and lists can be dynamically synced to Google Ads, opening up similar use cases – retargeting, finding similar audiences, and building exclusions.
Here’s how integrating with Google Ads can help drive your brand:
Increase your Return on Ad Spend (RoAS)
Only show Google Ads to those who are engaged or have a high intent to buy. A common exclusion would be avoiding targeting customers who recently purchased and have low intent to buy.
Deliver more personalized advertisements with Google Ads
Deliver more personalized retargeting advertisements to drive higher conversions with existing customers and attract new customers with Google’s similar audiences.
Google Audiences that are always up-to-date.
Our Google Ads integration allows you to sync Klaviyo segments, meaning your Google Audiences are always up-to-date, without requiring any manual importing or exporting of CSVs.
Here are some additional resources you will find helpful when setting up Google Ads integration: