Salesforce sync nature. Salesforce lead data delete impact in klaviyo data

  • 21 June 2021
  • 3 replies


Suppose I have created a lead in Salesforce. That individual lead detail is synced/found in Klaviyo. If I delete that Salesforce lead then will the corresponding Klaviyo record will also get deleted? Tried deleting a lead in Salesforce but the corresponding lead detail was still found in Klaviyo. Do Klaviyo sync only the newly created lead and make no changes to the updated and deleted leads? What is the nature of Klaviyo sync?


Best answer by 21 June 2021, 22:41

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Userlevel 6
Badge +4

Hello @Bipul,

Thanks for being a member of the Klaviyo Community!

As part of the integration between Salesforce and Klaviyo, deleting a lead from Salesforce would not cause the profile/contact synced to Klaviyo to also be deleted. Therefore the profile remaining within your Klaviyo account despite deleting the lead within Salesforce is expected behavior. 

The lead properties on the other hand would automatically be synced and pushed to Klaviyo. If you had a lead that was synced to Klaviyo and you decided to update some of the properties within Salesforce, those changes to those properties would be synced to Klaviyo automatically. 

I hope this helps!




Thanks @david for the answer. This really helps. I think Klaviyo should have added this info in their documentation too.

Userlevel 6
Badge +4

Hey @Bipul,

Glad that helped clarify some things! I completely understand how confusing this can be and i’ll share your feedback with our Documentation team.

Have a great day!