ShipBob Tracking number

  • 31 July 2022
  • 4 replies

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Is there ANYONE in the Klaviyo community that has managed to embed the Tracking Number generated by ShipBob fulfilment into a Klaviyo email template?

ShipBob has a direct API with Klaviyo but under the Event ‘Label Created’ there are no tracking number or tracking url variables.

I have tried asking Klaviyo Support but they have been next to useless. 


Adding a tracking number varible to an email flow is probably the single most important communication that a customer needs.






Best answer by stephen.trumble 2 August 2022, 12:22

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Userlevel 6
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Hey @Eamonn 

Sorry for my delay, as I was out of office. I was able to see that support answered your submitted ticket. Did they fully answer your question or do you still need more help with your ShipBob API?

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Hi Stephen,


Thanks for getting back to me.


I still have not got a resolution but I’m beginning to suspect that the issue is with the Shipbob API not passing the Event information to Klaviyo. I made a screen recording of the issue on the Klaviyo email template editor. You can view it here



Userlevel 6
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I just viewed your video. I first need to say that your explanation of what we were looking at and how to find the event variable for the tracking information was a master class! You really know how to use Klaviyo!  You are correct, the issue is with ShipBob API not sending any data to Klaviyo. As you explained very well, you would see some indication of their data in Klaviyo if we received it. Also like you showed and explained, you won’t see the event variable populate until the event exists on at least 1 profile. 

Also, although WooCommerce is being sent data from ShipBob, not all data from WooCommerce is natively synced through Klaviyo’s API. This is why you aren’t seeing anything from WooCommerce about this in your account. Once you get the ShipBob API solved let me know if you still can’t get the event variable to work, but I’m confident you already know what to do!

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Thanks for the compliment, Stephen!


I’ll keep you posted on progress just as soon as I hear back from the ShipBob team.


As regards my proficency with Klaviyo, I think I have only begun to scratch the surface. I now need to understand flows, the infinite permutations/timimg stratagies of same and the psychology behind effective email marketing. It could be a long journey :-)