Happy Thursday everyone! Thank you for registering for our very first strategy session for enterprise businesses, Conquer Cyber Weekend with a data-driven sending strategy. If you’re an email marketer or CRM manager at a large or enterprise business, we hope you find the below replay and resources useful as you analyse your historical data in the run-up to Cyber Weekend.
Useful links:
Understanding peer group benchmarks and how Klaviyo uses your data
How to use benchmarks in custom reports
How to monitor deliverability performance
Understanding engagement reports for lists & segments
How to AB test campaign emails
Additional resources:
Interactive workshop: Build a Cyber Weekend email template (for enterprise businesses)
Interactive workshop: Build your Cyber Weekend audiences (for enterprise businesses)
On-demand Academy course: Creating a winter holiday marketing strategy (includes building a content calendar)
