Hi you all! You’re invited to join our upcoming interactive workshop, titled “Build a Klaviyo winback flow from scratch.”
If you can’t join live, no sweat! We’ve included a playback of the session and linked additional resources below.
Happy building!
[Replay link will be uploaded after the session is over]
In this session, we will cover
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What goes into a winback flow?
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Build phase 1: Selecting a flow trigger
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Build phase 2: Applying the flow logic
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Build phase 3: Content ideas
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How to create a report to measure the success of your winback flow
Here are some additional resources to guide you through the process:
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How to create a winback flow: https://klaviyogrowth.com/3DD9TNY
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Understanding Klaviyo’s predictive analytics: https://klaviyogrowth.com/3DD9Wt8
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How to build custom reports in Klaviyo: https://klaviyogrowth.com/3JDWGbb
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Winback examples - Klaviyo blog: https://www.klaviyo.com/blog/winback-email-campaign-examples
External resources:
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Shopify Customer Data Reports: https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports/report-types/customers-reports
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Wix Analytics Reports: https://support.wix.com/en/article/about-wix-analytics-reports
Steps to build the Email Flows Revenue by Month report:
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Navigate to the ‘Custom Reports’ tab under ‘Analytics’ in the main menu
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Click ‘Reports Library’
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Tick ‘How much revenue are my messages generating?’ under the Message Performance menu
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The report Email Flows Revenue by Month | Flows Performance Report will appear on the right
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Select the correct report for your ecommerce integration and click ‘Create Report’