Welcome! Let’s keep the conversation going from our Segments for inboxing success workshop. This is a collaborative space to post any additional questions or share any of your own segmenting strategies/wins (or lessons learned).
During this session, we learned:
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how to build an engaged and unengaged segment (with iOS 15 in mind)
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the impact that segmenting has on your account’s deliverability
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segmenting best practices
Additional resources:
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Take our complimentary self-paced course, Developing a Content Calendar.
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How to configure custom reports to track Apple Mail Privacy Protection/iOS15 opens
Are you currently incorporating engaged and unengaged segments into your campaign sends? If yes, how are you using them?
