Thank you for attending today’s session, [Interactive workshop] Strengthen customer relationships with birthday flows in Klaviyo (for small to medium-sized businesses). We hope you feel better prepared to collect your customers' birthdays and build a birthday flow. If you were unable to attend or would like to rewatch the session, we’ve included a recording below.
In this training, we did the following:
- Created a signup form collecting customer birthdays
- Built a birthday property-triggered flow
- Reviewed best practices for birthday flows
- Shared some creative birthday messages for inspiration
Here are some additional resources to guide you through the process:
Klaviyo Blog:
- Why send birthday emails to your subscribers
- 11 ways to use the dates your customers care about to drive revenue
Klaviyo Help Center:
- How to build a birthday flow
- How to create segments based on birthdays
- How to create a date property-triggered flow
Klaviyo Academy:
Share your tips, tricks, and any successful birthday message strategies below!
Happy sending,
Vivian Asonye
Customer Education Specialist (APAC)
