Recap discussion: [Strategy session] Centralize your customer data with Klaviyo (for large to mid-market businesses)

Thanks for joining today’s session! We will upload the recording as soon as it processes. 

During this session, we:

• Gave an overview of Klaviyo’s database

• Discussed why having a centralized database is important

• Went over ways to utilize Klaviyo’s database for your business

• Applied the strategies to your brand

Key takeaways from the training: 

1. Having all of your data in one place allows you to better personalize your content for customers.

2. If you are not utilizing all that Klaviyo has to offer right now, it is okay! Use the four steps to help guide you:

   1. Identify your data

   2. Organize the data

   3. Integrate the data with Klaviyo

   4. Use the data to personalize content for your customers

3. Once those four steps are complete, do not forget to analyze the data!

Additional resources:

• Session worksheet

• Andie Swim case study

• Club L case study

• Understanding integrations

• Explore Klaviyo integrations

Thanks for joining! We hope to see you again soon.

Happy Sending!

-Gillian