Recap discussion: [Strategy session] Manage consent, preferences and profiles in Klaviyo (Europe)

  • 24 March 2023
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Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below.


Adhering to European best practices regarding consent, preferences and unsubscribes is crucial in order to establish a strong sender reputation and maintain good deliverability. In this training we will walk through all the features in your Klaviyo account that need a little extra attention when it comes to consent and preferences, so you can ensure that your customers 

are only hearing from you exactly when and how they want to.


In this session, we cover:

  • What marketing consent is and why it's important

  • The benefits of double opt-in

  • How to optimise your subscribe and preference pages for success

  • How consent is displayed on Klaviyo profiles

  • How to manage your customer data within Klaviyo






Guide to Collecting GDPR Consent 

Understanding Consent in Profiles 

Guide to collecting SMS consent 

Guide to unsubscribes in Klaviyo

Guide to understanding preference pages

Understanding consent in profiles

Handling GDPR deletion requests




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