Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below.
Adhering to European best practices regarding consent, preferences and unsubscribes is crucial in order to establish a strong sender reputation and maintain good deliverability. In this training we will walk through all the features in your Klaviyo account that need a little extra attention when it comes to consent and preferences, so you can ensure that your customers
are only hearing from you exactly when and how they want to.
In this session, we cover:
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What marketing consent is and why it's important
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The benefits of double opt-in
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How to optimise your subscribe and preference pages for success
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How consent is displayed on Klaviyo profiles
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How to manage your customer data within Klaviyo
ADDITIONAL RESOURCES
Guide to Collecting GDPR Consent
Understanding Consent in Profiles
Guide to collecting SMS consent
Guide to unsubscribes in Klaviyo
Guide to understanding preference pages
Understanding consent in profiles
Handling GDPR deletion requests
GDPR: https://gdpr-info.eu/