Recap video: Q4 Marketing Guide with Chase Dimond

  • 28 September 2021
  • 4 replies
  • 344 views

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Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. 

In this session we’ll cover:

  • 2020 stats and 2021 predictions
  • Preparation and foundation building leading up to Cyber Weekend
  • How to ace Cyber Weekend itself
  • Follow-up strategies to create repeat customers and increase LTV

Additional resources: 

And finally, your feedback is very important to us, it helps us determine our Live Training content and schedule, please fill out this feedback form

Thank you, 

Taylor


4 replies

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Great content on this call w/ @chasedimond . Really like these two slides:

 

 

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Hey guys, nice training, thank you so much!

You mentioned that encouraging whitelisting is good for the performance of our campaigns, but could you please explain more about how to achieve whitelisting? If someone replies to one email campaign, our next campaigns will be whitelisted for him on his principal inbox folder, or how to achieve this? Thank you.

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Thank you so much @Brett_Gatsby 

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Hey @Mauricio Vite thank you!

Here’s an example of how to do this on Gmail (taken from CM):
 

Gmail Whitelisting (Webmail and mobile)

Getting all future emails from a sender to appear in the “Primary” tab (instead of “Promotions”, or elsewhere) is a quick, two-step process.

First of all, drag-and-drop the email message from beneath the tab it’s currently filed under, to the “Primary” tab:

Once done, a message alert will appear with, “This conversation has been moved to Primary. Do this for all future messages from sender@theirdomain.com?” Select “Yes:”

Gmail on mobile devices doesn’t provide a way to prioritize messages. However, touching “Show images” then “Always show images from Sender” will ensure that images always display in the inbox.

 

There are some good articles online on how other inbox providers allow you to do this as well.

Hope that helps!

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