Live training recordings

Your one-stop shop for the latest trainings, advice and learnings from our team of Klaviyo experts

  • 209 Topics
  • 309 Replies

209 Topics

carluccigillian
Klaviyo Employee
carluccigillianKlaviyo Employee
posted in Live training recordings

Recap discussion: Getting Started with Klaviyo

Thanks for joining Getting started with Klaviyo!Here is your Getting Started Checklist (PDF attached).Here is a recording for your review: Here are our favorite resources to help you get up and running with Klaviyo:Useful Integrations for Ecommerce Businesses Guide to Creating a Signup Form Getting Started with Flows Understanding the Differences Between Segments and Lists  About Custom Reports in Klaviyo  Klaviyo Product Certification  Klaviyo SMS Strategy Certification  How to migrate from another service provider to Klaviyo All Klaviyo integrations  Getting started with onsite tracking Getting started with segments Guide to email template editor Getting started with reportingWe’d love to know what you’re going to do next. Please drop an update in the comment section below. We hope to see you at another training. Happy Sending! Best,Gillian 

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JessicaP
Partner
2 months ago
Julia.LiMarzi
Klaviyo Employee
Julia.LiMarziKlaviyo Employee
published in Live training recordings

How to Audit Your Klaviyo AccountTutorial

Welcome! So you’re using Klaviyo, and want to know how your account is performing. An audit is a great way to assess your performance. We’ve created a 4-part series of Community posts that will walk you through an audit of your Klaviyo account. You’ll take a look at your deliverability, flow and campaign strategy, and subscriber acquisition. You’ll have a better understanding of your overall account health, areas of opportunity, and resources for further learning. Find All Four Parts: Continue leveling up your account with Live Trainings. Sign up for upcoming trainings and find past training and strategic guidance at the Klaviyo Academy. Happy sending!

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chloe.strange
Community Manager
11 months ago
chanel.phelps
Klaviyo Employee
chanel.phelpsKlaviyo Employee
posted in Live training recordings

Recap discussion: [Strategy Session] Maximize Revenue with SMS ft. Klaviyo Platinum Master Partner, QDL Agency

Thank you for joining our session today, Maximize Revenue with SMS featuring Klaviyo Platinum Master Partner, QDL Agency.  In this session, we were joined by special guest Matt Fier, VP of Retention Marketing, of Klaviyo Platinum Master Partner, QDL Agency. We covered the following: Why SMS is a powerful marketing channel  How to acquire SMS subscribers  How to integrate SMS into your marketing strategy  Live Q&A with MattYou can see a recording of the session below: For continued learning and support, utilize the following resources: Search for relevant articles on the Help Center. Take our flows courses on Klaviyo Academy.  Create a post on Klaviyo Community to connect with other businesses, Klaviyo users, and experts.  For individual account troubleshooting, contact Support. Help Center Articles: Getting started with using Klaviyo SMS & email together Guide to collecting SMS consent How to use Klaviyo’s SMS assistantCase Study: Ghost Bed case studyBlog Posts: SMS marketing c

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chanel.phelps
Klaviyo Employee
16 hours ago
zrashdan
Klaviyo Employee
zrashdanKlaviyo Employee
posted in Live training recordings

Recap Discussion: [Strategy Session] Understand Email Deliverability ft. Blake Samper

Hi there!This post contains resources related to our live training [Strategy Session] Understand Email Deliverability ft. Blake Samper.Download our session handout for a summary of the key takeaways, helpful resources, and next steps.   During this session, we learn how to assess and improve email deliverability. We aim to empower you with the knowledge you need to take deliverability best practices and apply them to your own email sending strategy. Watch the recording of the latest session below:  Key Learnings:Deliverability refers to your reputation as a sender. The stronger your deliverability, the more chances your email will land in your recipients’ inboxes.  You can assess your deliverability health by monitoring certain metrics: Open rate, click rate, bounce rate, unsubscribe rate, spam complaint rate Strategies to improve email deliverability: Build and maintain a high-quality email list Adopt a well-balanced email sending schedule Optimize email content Optimize email se

0
zrashdan
Klaviyo Employee
3 days ago
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings

Recap Discussion: [Getting Started] Build Your First Klaviyo Segment

In this session, we cover segment basics, and you have the opportunity to build your 30-day engaged segment with us. To register for an upcoming session, visit the registration page. To see a recording of a previous session, watch the video below:  Help Center Articles:Getting Started with Segments  How to clone a segment  How to create an engaged segment of email subscribers  How to create an unengaged segment  Create a sending schedule based on engagementAcademy Course:Create your first Klaviyo segments Klaviyo Blog:Blog | Why smarter digital relationships begin with segmentation For continued learning and support, utilize the following resources: Search for relevant articles on the Help Center. Take our flows courses on Klaviyo Academy.  Create a post on Klaviyo Community to connect with other businesses, Klaviyo users, and experts.  For individual account troubleshooting, contact Support. Let us know below:Now that you’ve built your engaged segments, which segments will you build n

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Emily Shea
Klaviyo Employee
5 days ago
Lissy Newphry
Klaviyo Employee
Lissy NewphryKlaviyo Employee
posted in Live training recordings

Maximising Revenue: Klaviyo Tactics for End of Financial Year Sales Growth

This post contains all resources related to the training series on Maximising Revenue: Klaviyo Tactics for End of Financial Year Sales Growth.  During the sessions we covered:Acquisition strategies: How to capitalise on your owned marketing channels to drive more revenue using Klaviyo over a busy sales period. Segmentation Strategies: Discover how to segment your customer base effectively using Klaviyo to tailor messaging and promotions for maximum impact during EOFY sales. Personalisation Techniques: how to personalise email campaigns and marketing materials to resonate with your audience, increasing engagement and conversion rates. Optimising email design to generate higher engagement and revenue.Additional resources:Facebook ad integration Academy course Getting started with signup forms How to collect consent via Instagram  

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Lissy Newphry
Klaviyo Employee
11 days ago
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings

Recap Discussion: [Strategy Session] Understand Email Deliverability

Hi there!This post contains resources related to our live training [Strategy Session] Understand Email Deliverability, which takes place every month. You can register to attend the next session here.Download our session handout for a summary of the key takeaways, helpful resources, and next steps.   During this session, we learn how to assess and improve email deliverability. We aim to empower you with the knowledge you need to take deliverability best practices and apply them to your own email sending strategy. Watch the recording of the latest session below:  Key Learnings:Deliverability refers to your reputation as a sender. The stronger your deliverability, the more chances your email will land in your recipients’ inboxes.  You can assess your deliverability health by monitoring certain metrics: Open rate, click rate, bounce rate, unsubscribe rate, spam complaint rate Strategies to improve email deliverability: Build and maintain a high-quality email list Adopt a well-balanced e

0
Emily Shea
Klaviyo Employee
19 days ago
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings

Recap discussion: [Strategy Session] Maximize Revenue with SMS ft. Klaviyo Elite Partner AMB Interactive

This post includes a recording and all relevant resources from our special edition strategy session: Maximize Revenue with SMS featuring Klaviyo Elite Partner AMB Interactive. In this session, we were joined by special guest Josh Behr, CEO of Klaviyo Elite Partner AMB Interactive. We covered the following: Why SMS is a powerful marketing channel  How to acquire SMS subscribers  How to integrate SMS into your marketing strategy  Live Q&A with Josh You can see a recording of the session below:  For continued learning and support, utilize the following resources: Search for relevant articles on the Help Center. Take our flows courses on Klaviyo Academy.  Create a post on Klaviyo Community to connect with other businesses, Klaviyo users, and experts.  For individual account troubleshooting, contact Support. Help Center Articles: Getting started with using Klaviyo SMS & email together Guide to collecting SMS consent Streamline transactional SMS with Klaviyo’s Shopify Order Updates H

1
Emily Shea
Klaviyo Employee
25 days ago
Vivian.Asonye
Community Manager
Vivian.AsonyeCommunity Manager
posted in Live training recordings

Recap discussion: [Strategy session] Automate customer retention with Klaviyo flows

Review the key takeaways, case studies, and additional resources from today’s training in our downloadable recap handout.  Let’s keep the conversation going! This is a collaborative space to post any related questions or comments about this session. View the session replay below: During this session, we: discussed how flows help with customer retention broke down the elements that make up a flow learned ow to use flows and campaigns concurrently reviewed must-have retention flows Key takeaways from the training:  Flows are highly customizable so take the time to personalize and optimize each messaging experience. When done properly, flows and campaigns utilized together within a marketing strategy should complement each other by bridging communication gaps. Since repeat purchasers spend 3x as much as first-time customers, setting up post purchase retention flows is key to influencing a repeat purchase. Additional resources: Winback email examples Replenishment and re

2
kaila.lawrence
Community Manager
30 days ago
chanel.phelps
Klaviyo Employee
chanel.phelpsKlaviyo Employee
posted in Live training recordings

Recap Discussion: [Strategy Session] Automate Customer Retention with Flows (for small to medium businesses)

This post contains all resources related to our live training [Strategy Session] Automate Customer Retention with Flows (for small to medium businesses). During this session, we: discussed how flows help with customer retention broke down the elements that make up a flow learned how to use flows and campaigns concurrently reviewed must-have retention flows Key takeaways from the training:  Flows are highly customizable so take the time to personalize and optimize each messaging experience. When done properly, flows and campaigns utilized together within a marketing strategy should complement each other by bridging communication gaps. Since repeat purchasers spend 3x as much as first-time customers, setting up post purchase retention flows is key to influencing a repeat purchase. Additional resources: Winback email examples Replenishment and repurchase email examples Top 10 flow examples to have set up right now Help Center Articles: How to create a winback flow  How to cr

3
kaila.lawrence
Community Manager
30 days ago
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings

Recap Discussion: [Getting Started] Build Your First Klaviyo Flow

In this session, we cover flow basics, and you have the opportunity to build your welcome series flow along with us. To register for an upcoming session, visit the registration page. To see a recording of a previous session, watch the video below:  Help Center Articles: Getting started with flows How to create an email welcome series How to enable a flow to start sending Klaviyo’s default lists and segments How to preview and test flow messages How to edit a flow Understanding tags in Klaviyo Flow glossaryAcademy Course:Build your first Klaviyo flowKlaviyo Blog:Blog | 9 welcome email examples for a first impression that boosts credibility & salesFor continued learning and support, utilize the following resources: Search for relevant articles on the Help Center. Take our flows courses on Klaviyo Academy.  Create a post on Klaviyo Community to connect with other businesses, Klaviyo users, and experts.  For individual account troubleshooting, contact Support. 

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Emily Shea
Klaviyo Employee
1 month ago
A
annagabrielaverlezzaNew Member
posted in Live training recordings

Recapitulación [Office Hours] Entender los nuevos requisitos de Google y Yahoo para los remitentes (Sesión En Español)

Este post contiene todos los recursos relacionados con nuestra sesión [Office Hours Special Edition] Entender los nuevos requisitos de Google y Yahoo para los remitentes.Resumen de la sesión Durante esta sesión exploramos los nuevos requisitos de Google y Yahoo para los remitentes y analizamos las medidas que debe tomar para prepararse para estos requisitos. >>> Descargar hoja de resumen <«  Recursos adicionalesKlaviyo Help Center articles:  Understanding email authentication How to set up a branded sending domain  How to warm your sending domain in Klaviyo  How to add an unsubscribe link to Klaviyo emails  Understand list cleaning in Klaviyo  Klaviyo Academy resources: Checklist | How to meet Google and Yahoo’s email sender requirements in 2024  Playbook | Authenticate your emails with a branded sending domain  Playbook | Use Google Postmaster Tools to monitor your spam complaint rate  Playbook | Understand how DMARC protects your domain reputation  Action

0
A
1 month ago
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings

Recap Discussion: [Strategy Session] Automate Customer Retention with Flows (for large and mid-market businesses)

This post contains all resources related to our live training [Strategy Session] Automate Customer Retention with Flows (for large and mid-market businesses). During this session, we: discussed how flows help with customer retention broke down the elements that make up a flow learned ow to use flows and campaigns concurrently reviewed must-have retention flows Key takeaways from the training:  Flows are highly customizable so take the time to personalize and optimize each messaging experience. When done properly, flows and campaigns utilized together within a marketing strategy should complement each other by bridging communication gaps. Since repeat purchasers spend 3x as much as first-time customers, setting up post purchase retention flows is key to influencing a repeat purchase. Additional resources: Winback email examples Replenishment and repurchase email examples Top 10 flow examples to have set up right now Help Center Articles: How to create a winback flow  How t

0
Emily Shea
Klaviyo Employee
1 month ago
A
annagabrielaverlezzaNew Member
posted in Live training recordings

[Strategy Session] Automate Customer Retention With Flows (for small to medium sized businesses)

Use Klaviyo flows to nurture and retain your existing customersView the session replay below:   During this session, we: discussed how flows help with customer retention broke down the elements that make up a flow learned ow to use flows and campaigns concurrently reviewed must-have retention flows Key takeaways from the training:  Flows are highly customizable so take the time to personalize and optimize each messaging experience. When done properly, flows and campaigns utilized together within a marketing strategy should complement each other by bridging communication gaps. Since repeat purchasers spend 3x as much as first-time customers, setting up post purchase retention flows is key to influencing a repeat purchase. Additional resources: Winback email examples Replenishment and repurchase email examples Top 10 flow examples to have set up right now.

0
A
1 month ago
mai.tran
Klaviyo Employee
mai.tranKlaviyo Employee
posted in Live training recordings

Recap discussion: [Strategy session] Manage Profiles and Consent in Klaviyo

This post contain resources related to our live training [Strategy session] Manage consent, lists, and profiles in Klaviyo. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Session recording In this session, we cover: What marketing consent is and why it's important The benefits of double opt-in How consent is stored on Klaviyo profiles How to manage your customer data within Klaviyo   Key takeaway Carefully collecting consent, using double opt-in, adhering to unsubscribe regulations and handling data deletion requests are all things that you can do to ensure that your customers trust your brand. They also improve your chances of reaching your customers’ inboxes (deliverability), lower your marked as spam rate, and help your brand to build a strong community of engaged subscribers.  Additional learning resourcesHelp center articles: How to collect GDPR-compliant consent Guide to collecting SMS consent Understanding

3
mai.tran
Klaviyo Employee
1 month ago
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings

Recap discussion: Office hours with Klaviyo

During our live office hour sessions, the Klaviyo customer education team is available to answer your questions live. We share strategic guidance and use our demo account to walk you through Klaviyo functionality. We offer these sessions on a regular basis at times that accommodate Klaviyo customers all around the world. You are welcome to attend office hours as many times as you’d like! If you’re new to Klaviyo and looking for support, or if you have additional questions as you ramp up for the holidays, hop into our office hours and get your strategic questions answered by the experts. During these sessions, we use our demo account to provide guidance, direct you to the resources you need, and answer as many questions as possible. Check out a previous office hour session by watching the recording below: Follow-up resources: For those who are just getting started with Klaviyo, check out our onboarding hub for all of the guides, trainings, and courses you need. For continued learning: V

11
kaila.lawrence
Community Manager
2 months ago
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings

Recap discussion: [Special Edition Office Hours] Google and Yahoo's New Sender Requirements

Whether you attended our special edition office hours or you’re looking for a recording, you’ve come to the right place! During our office hour sessions, we reviewed Google and Yahoo’s new sender requirements, and we opened the floor for your questions. You can watch the replay of the most recent session below: Ready to take the next steps to get ready for Google and Yahoo’s new sender requirements? Follow our checklist in Klaviyo Academy!  ADDITIONAL RESOURCES  Klaviyo Help Center articles:  Understanding email authentication How to set up a branded sending domain  How to warm your sending domain in Klaviyo  How to add an unsubscribe link to Klaviyo emails  Understand list cleaning in Klaviyo  Klaviyo Academy resources: Checklist | How to meet Google and Yahoo’s email sender requirements in 2024  Playbook | Authenticate your emails with a branded sending domain  Playbook | Use Google Postmaster Tools to monitor your spam complaint rate  Playbook | Understand how DMARC pr

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kaila.lawrence
Community Manager
2 months ago
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings

Recap discussion: [Ask the Experts] Google and Yahoo's New Sender Requirements

Thank you to all those who attended [Ask the Experts] Google and Yahoo’s New Sender Requirements! If you couldn’t attend live, we’ve got you covered. Whether you’re looking for a replay of this session or you want to catch up with some additional resources, you’ve come to the right place. Below, you can find the session recording: During this session, the following panelists presented: Kenneth Schwartzman, Senior Manager, Sales Engineering at Valimail: Kenneth is an expert in the email authentication space. He has more than 6 years of experience helping organizations of all sizes reach their goal of enforcing DMARC. He currently leads the Sales Engineering team at Valimail and is based in San Francisco, California.Paxton Nicholas, Email Operations Analyst at Klaviyo: As an Email Operations Analyst at Klaviyo, Paxton works to spot patterns in the billions of emails flowing throughout our network. It's also his job to protect customers' ability to deliver emails to their recipients. Stev

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kaila.lawrence
Community Manager
2 months ago
mai.tran
Klaviyo Employee
mai.tranKlaviyo Employee
posted in Live training recordings

Recap discussion : [Office Hours Spéciale Édition] Comprendre les Nouvelles Exigences de Google et Yahoo pour les Expéditeurs

Bonjour à tous,Ce post contient toutes les ressources relatives à notre session [Office Hours Spéciale Édition] Comprendre les Nouvelles Exigences de Google et Yahoo pour les Expéditeurs. Résumé de la session  Pendant cette session, nous avons exploré les nouvelles exigences de Google et Yahoo pour les expéditeurs et examiné les actions à mener pour se préparer à ces exigences. >>> Télécharger la fiche récapitulative <<<  Ressources additionnelles[Plan d’action] Comment répondre aux exigences de Google et Yahoo en 2024 ? Consignes pour les expéditeurs de messages (Google) Questions fréquentes sur les consignes pour les expéditeurs de messages (Google) Sender requirements and recommendations (Yahoo) [Help Center] How to set up a branded sending domain [Help Center] Understanding email authentication (SPF, DKIM, DMARC) [Help Center] Understanding the account deliverability hub in Klaviyo [Help Center] How to reduce spam complaint rates [Academy] Use Google Postmaster To

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J
Contributor I
2 months ago
Vivian.Asonye
Community Manager
Vivian.AsonyeCommunity Manager
posted in Live training recordings

Recap discussion: Getting Started with Klaviyo

Thanks for joining Getting started with Klaviyo!Here is a recording for your review:   Here are our favorite resources to help you get up and running with Klaviyo:Useful Integrations for Ecommerce Businesses Guide to Creating a Signup Form Getting Started with Flows Understanding the Differences Between Segments and Lists  About Custom Reports in Klaviyo  Klaviyo Product Certification  Klaviyo SMS Strategy Certification  How to migrate from another service provider to Klaviyo All Klaviyo integrations  Getting started with onsite tracking Getting started with segments Guide to email template editor Getting started with reportingWe’d love to know what you’re going to do next. Please drop an update in the comment section below. We hope to see you at another training. Happy Sending! Best, Vivian 

0
Vivian.Asonye
Community Manager
2 months ago
mai.tran
Klaviyo Employee
mai.tranKlaviyo Employee
posted in Live training recordings

Recap discussion [Strategy session] Design Emails that Convert

This post contains all resources related to our recurring live training [Strategy session] Design Emails that Convert. You can register to attend the next session here, or watch the recording of the latest session below. Session recordingIn this session, we:Debunked common email design myths Reviewed the 6 commandments of effective email design Had a walkthrough of Klaviyo’s email template editor  Discussed how to measure success and optimize your email design  Email design checklistDownloadable checklist: https://klaviyogrowth.com/40SAZuC Additional learning resourcesVideo tutorials: Email editor tutorial videos Blog: How to design emails and build email templates that engage, convert, and put your customer first Help center articles: Guide to the email template editor  How to create a base template Understanding mobile email optimization Images in emails reference  Brand design reference Dark mode email design best practices Template tags and variable syntax reference  How t

18
J
Contributor IV
3 months ago
S
Contributor I
Sayo1337Contributor I
asked in Live training recordings

Is there an official certificate for the Klaviyo Deliverability Certification?

Hi All, I’ve recently completed and passed the Deliverability Certification. However, unlike the Product Certification where I got a link to add the certificate to my LinkedIn, I just received and automated email which says: Please take a few minutes to leave your feedback on this certificate so that we can continue improving the experience for others.To continue expanding your Klaviyio knowledge, check out our other resources:The Academy offers strategic courses, trainings, and certifications like the one you just completedThe Help Center provides how-to guides, references, explanations that help you level up your Klaviyo knowledge and marketing skillsThe Community is a forum where you can discuss ideas with your peers and find answers to frequently asked questionsCongrats again, and have a great day!- The Klaviyo Academy Team I just want to make sure I’m not missing anything. It feels a bit anti-climatic receiving the email above if that is the only outcome of passing. Many Thanks,St

2
S
Contributor I
4 months ago
Vivian.Asonye
Community Manager
Vivian.AsonyeCommunity Manager
posted in Live training recordings

Recap replay: [Interactive workshop] Build your post-BFCM retention segments

This post contain resources related to our live training [Interactive workshop] Build your post-BFCM retention segments. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!Check out the training recording below:  Training objective: Build three essential audiences to convert and retain subscribers acquired over BFCM.  Today we built 3 segments:Leads who haven’t converted yetHoliday first time purchasers Easy upsellsReview our reference sheet to see the breakdown of segment conditions. Relevant resources to help you achieve your retention goals:Klaviyo BFCM Hub [Academy course] Turn BFCM shoppers into repeat customers [Help article] Getting started with segments [Help article] Advanced segmentation reference [Help article] How to create customer engagement tiers [Help article] Segment conditions reference [Help article] Creating a sending schedule based on email engagement reference [Case study] How Taylor Stitch used segmen

1
Emily Shea
Klaviyo Employee
4 months ago
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings

Recap discussion: [Interactive workshop] Build a BFCM email template in Klaviyo (for entrepreneurs)

This post contain resources related to our live training [Interactive workshop] Build a BFCM email template in Klaviyo (for entrepreneurs and small business owners). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Check out the training recording below:  In this session, we: explored the anatomy of the perfect BFCM email base template built a base email template for BFCM that is optimized for click rateUseful linksWorkshop reference sheet Klaviyo BFCM Hub Additional learning resourcesGuide to the email template editor Ecommerce email benchmark data by industry How to increase email click rates Understanding mobile email optimization Email clipping troubleshooting Designing emails for Outlook Dark mode email design best practices Email testing tools (Klaviyo integrations directory) Academy BFCM courses--Need help? Thread your questions below, or contact our Support team for technical troubleshooting. You can also browse ou

1
C
Contributor I
4 months ago
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings

Recap discussion: [Strategy session] Last-minute BFCM checklist: Klaviyo account must-haves (for entrepreneurs and small businesses)

This post contain resources related to our live training [Strategy session] Last-minute BFCM checklist: Klaviyo account must-haves  (for entrepreneurs and small businesses). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!Session recordingIn this session, we provided a checklist to ensure everything in your Klaviyo account is ready for a successful BFCM (deliverability, acquisition, flows, campaigns). Useful linksBFCM checklist (includes links to all relevant Help articles) BFCM Hub (your one-stop-shop for strategies, live trainings, courses, and help articles that will help you get prepped for Black Friday Cyber Monday) [Office hours] Ask your questions to Klaviyo experts --Need help? Thread your questions below, or contact our Support team for technical troubleshooting. You can also browse our Agency Partner Directory if you need help on BFCM strategy or execution. Happy sending! Emily  

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Emily Shea
Klaviyo Employee
4 months ago

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