Recap discussion: [Strategy session] Testing and optimizing flows

Whether you were able to attend our live session or not, you can find a replay of the session below! Learn fundamental principles of A/B testing, understand what elements of flows can be tested, and gain a deeper understanding of how to conduct tests in Klaviyo. 

Here are some additional resources that may help you as you begin constructing, running and analyzing A/B tests in flows: 

• Best practices for A/B testing

• How to A/B test a flow email

• How to A/B test flow branches

• Can I send a different email based on the A/B test email a customer received?

• What to A/B test in your flows

Want to learn more about statistical significance? 

• How Klaviyo determines statistical significance (this article specifically refers to campaigns but is still a good explainer of the general methodology) 

• Statistical significance audience size calculator

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