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Active Profile & Suppression Questions


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Would someone be able to provide some clarity around Klaviyo’s new pricing regarding active profiles?

 

If we suppress profiles:

  1. Can suppressed profiles still continue to receive & store new events via the Klaviyo Pixel and API? (ie: Viewed Product, Added to Cart, etc)
  2. Can suppressed profiles still continue to be updated with new attributes via API?
  3. Can suppressed profiles still be included in segments that are synced with Meta Facebook Ads Custom Audiences and Google Ads?
  4. Can suppressed profiles still be marketed to via Klaviyo SMS without being billed for the profile?
  5. If we create a new profile and then immediately suppress it without sending any emails - will that profile still count towards that month’s monthly active profile limit?

 

Thanks!

Best answer by Mich expert

Here’s a quick breakdown to clarify Klaviyo’s active profile billing and suppression policies:

  1. Event Tracking: Suppressed profiles can still receive and store new events via the Klaviyo Pixel and API (e.g., Viewed Product, Added to Cart).
  2. Attribute Updates: Suppressed profiles can be updated with new attributes via the API.
  3. Ad Syncing: Suppressed profiles can be included in segments synced with Meta Facebook Ads and Google Ads audiences.
  4. SMS Marketing: You can market to suppressed profiles via SMS without them being counted in your billed active profile limit.
  5. Newly Suppressed Profiles: Profiles created and immediately suppressed without email activity will not count toward the monthly active profile limit.

Let me know if you need deeper insights or assistance with Klaviyo setup!

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2 replies

Mich expert
Problem Solver IV
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  • Problem Solver IV
  • 64 replies
  • Answer
  • January 18, 2025

Here’s a quick breakdown to clarify Klaviyo’s active profile billing and suppression policies:

  1. Event Tracking: Suppressed profiles can still receive and store new events via the Klaviyo Pixel and API (e.g., Viewed Product, Added to Cart).
  2. Attribute Updates: Suppressed profiles can be updated with new attributes via the API.
  3. Ad Syncing: Suppressed profiles can be included in segments synced with Meta Facebook Ads and Google Ads audiences.
  4. SMS Marketing: You can market to suppressed profiles via SMS without them being counted in your billed active profile limit.
  5. Newly Suppressed Profiles: Profiles created and immediately suppressed without email activity will not count toward the monthly active profile limit.

Let me know if you need deeper insights or assistance with Klaviyo setup!


Christiannoerbjerg
Expert Problem Solver II
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Hi ​@ryanev 

Thank you for posting in the Community!

To answer your questions i would recommend to read this Klaviyo article: https://help.klaviyo.com/hc/en-us/articles/115005246108

Hope that helps! :-) 

Christian Nørbjerg Enger
Partner & CPO
Web: Segmento.dk
LinkedIn: @christianfromsegmento
Voldbjergvej 22b, 8240 Risskov