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Active Profile vs Additional Active Profile

  • January 14, 2025
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What is the difference between “Active Profiles” vs “Additional Active Profiles” as seen in the “Profiles and emails” section within Billing? 

I’m going to clean / suppress Active Profiles for billing reasons, and I’ve found plenty of resources on how to think through this - I don’t need help with that.

But I want to understand how “Additional Active Profiles” are defined, and/or where they might be coming from.

 

 

 

Best answer by Mich expert

thanks for the question awlhaint

The difference between "Active Profiles" and "Additional Active Profiles" in the Billing section is:

  1. Active Profiles: These are the profiles in your Klaviyo account that have interacted with your emails, SMS, or other communication methods in the past 30 days. This determines your base billing tier.

  2. Additional Active Profiles: These are profiles that exceed the limit of your current billing plan. For example, if your plan covers 5,000 active profiles and you have 5,500, the extra 500 are "Additional Active Profiles." These incur additional charges.

If you’re cleaning/suppressing profiles, focus on inactive ones to reduce both counts and avoid extra costs. Let me know if you need further clarification! 😊

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Mich expert
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  • January 14, 2025

thanks for the question awlhaint

The difference between "Active Profiles" and "Additional Active Profiles" in the Billing section is:

  1. Active Profiles: These are the profiles in your Klaviyo account that have interacted with your emails, SMS, or other communication methods in the past 30 days. This determines your base billing tier.

  2. Additional Active Profiles: These are profiles that exceed the limit of your current billing plan. For example, if your plan covers 5,000 active profiles and you have 5,500, the extra 500 are "Additional Active Profiles." These incur additional charges.

If you’re cleaning/suppressing profiles, focus on inactive ones to reduce both counts and avoid extra costs. Let me know if you need further clarification! 😊