Hi, we have a direct to consumer business which is great as the customer data flows in from woocommerce to klaviyo. However we also use klaviyo for our B2C email broadcasts.
We receive our wholesale orders via three methods:
- Some of our wholesale customers order via our webiste (woocommerce) so their data flows into Klaviyo this way - these are easy.
- Some wholesale customers place orders direclty with us via email so their order data does not flow into klaviyo.
- Some wholesale customers place orders through distributors - we have some but not all of their email addresses. Some of these larger customers (with 20 or 30 stores) seem to have a block on klayiyo emails arriving in their inboxes as I have tested subsets and had no deliveries so I revert to contacting them directly via email anyway!
Would love to hear suggestions on best practice around keeping our B2C database updated. (2) and (3) require manual updating which gets confusing.
Are you using Klaviyo as a crm for your key customer data? At present I have contact details for wholesale customers scattered through xero, our inventory system, klaviyo and outlook!