Campaign email list lower then active profile

  • 26 October 2021
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We are trying to clean up our active profile for cost and better segmentation. Every campaign we send can only be sent to 14k email but our active profile show more then 19k. How can we clean up our active profile to remove user that does not want to get emailed. 

Maybe to clean up this list or try to re-engage those email with a flow




Best answer by stephen.trumble 27 October 2021, 11:17

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Hey @GES 

Thank you so much for coming to the Klaviyo Community for help with this!!

The Guide to List Cleaning will help walk you through how to clean your list from unengaged users. You can also look at your Campaign Trend Report to find the reasons why some of your profiles are being skipped in the first place. This will help you determine other strategies to combat these skips. Also check out these other post on Community about list cleaning:

Please read through all of this as it will likely explain everything you need to clean up your active profiles! Hope this helps. Thank you again for being part of the Klaviyo Community!