Could you provide me with more information about Churn Risk Prediction. What does it exactly mean? How should I use this metric when sending my campaigns or flows?
Best answer by nikitavaidya
View originalCould you provide me with more information about Churn Risk Prediction. What does it exactly mean? How should I use this metric when sending my campaigns or flows?
Best answer by nikitavaidya
View originalHi
Thank you for writing in!
Churn Risk Prediction is the probability of a customer churning (i.e not purchasing from you again)
The Churn Risk Prediction ranges from 0 to 1. As a customer places more orders, their Churn Risk goes down and as they place less orders, the Churn Risk goes up.
If a customer has a Churn Risk Prediction of 0.9, it means there is a 90% chance that they will not purchase from you again. And Vice Versa, if they have a Churn Risk Prediction of 0.1, it means there is only a 10% chance that they will not purchase from you again, meaning they are a great customer!
Here is a great article that goes over the Predictive Analytics Section of a profile.
You can create and export your segments based on the Predictive Analytics. And further use this data to target customers via Flows and Campaigns.
Hope this helps :)
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