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Facebook lead gen: adding emails to main list

  • 31 January 2023
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I have a client who is in Canada and segments their list based on a Profile property Language = en or Language = fr. 

If we use Facebook lead gen ads to synch new emails to their main Newsletter list, is there a way for us to capture data from facebook Facebook to automatically add with the Language property setting based on the ad or form used to capture the lead?

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Best answer by Dov 31 January 2023, 22:05

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Now that you have a better idea about the most popular methods of growing an email list, let’s see how Facebook Lead Ads can help you get more subscribers at the lowest possible cost (at least compared to AdWords).

There are 2 ways to use Facebook Ads to grow your email list fast.

The first way is to run targeted campaigns on Facebook with the marketing objective, ‘Send people to your website’ and the second – most effective way, is to utilize Facebook Lead Ads.

Facebook Campaign Types
The idea with the first method is that you create campaigns targeting the audience that is more likely to be interested in signing up for your newsletter or email list. People see your ad on Facebook and when they click to visit your website, they land on a page that is optimized for collecting email subscribers.

While this is a good way to get new subscribers, the problem is that it involves a lot of steps and the actual conversion happens outside of Facebook.

This means that you are losing a number of potential email subscribers who are not comfortable leaving Facebook.

A better solution is to use Facebook Leads Ads.

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Hi @KrisDaria,

Yes I recommend this strategy over the segment-triggered strategy for exactly that reason.

Glad this was helpful - thanks for being a community member.

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Super! Thanks! I was already playing around with a flow triggered by a segment, but I think this will be more instantaneous!

Userlevel 7
Badge +61

Hi @KrisDaria,

Thanks for sharing this question with us and welcome to the community! We’re so glad you’re here.

Yes, this is completely possible. If you trigger the flow off of the “Filled Out Lead Ad” metric, and specify a filter for the AdID, you can use an Update Profile Property Action block in the flow to create the same property and assign it to users who enter the flow. i.e. Language = en or Language = fr. I recommend setting up two separate flows, one for each lead ad id.

The example below shows a flow triggered by the Filled Out Lead Ad metric with a filter for the AdId. The only difference is you’d simply add in the “add profile property block” in place of the email and the time delay so the profile property update happens immediately after filling the lead ad.

Flow in Klaviyo flow builder triggered by Filled Out Lead Ad

I hope that’s helpful.

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