How are you dealing with duplicated profiles?

  • 11 January 2021
  • 1 reply

Userlevel 3
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  • Active Contributor IV
  • 40 replies

Hi, I am wondering what’s the best practices to deal with duplicated profiles. 

I have noticed that some customers have two or more profiles with different emails. I have combined those who obviously have changed the email address - firstly used one, and now the other. But what to do with those that are subscribed to newsletter with one email and when purchasing are using the different one? Should I merge these profiles? Or just do nothing and don’t waste my time?


1 reply

Userlevel 7
Badge +45

Depends on how much time you would like to spend on this and the possible improvements you think you'd make with this I guess.

You could export all profiles using first and last names possibly address if that's in there and spread some spreadsheet magic over it to highlight duplicate first + last names or addresses.

Personally unless it's a big portion of your database I'd leave it as is or have the intern do it.
Not sure if you'd gain much from the work, unless of course what I just mentioned.

You probably have more results with adding new flows or sending a segmented newsletter.