How to find profiles not on List or in a Segment

@northshoreann  When you use the OR condition you’re saying only 1 of them has to be true. When using AND you’re saying all of them have to be true. 

You’ll want your conditions to be: 

Is not in LIST

AND

is not in LIST

If you’re using Shopify, I would also add 

AND

Properties about someone > accepts marketing > is false

OR

Properties about someone > accepts marketing > is not set

It’s possible you have people who have opted in to receive marketing but didn’t end up being added to your list because the integration was set properly or some other weird tech thing. 

Hope that helps!