How to find the source of a list or segment

  • 11 May 2021
  • 1 reply

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*newbie alert* apologies if this is basic 101.

Somebody (from Klaviyo) created an everybody list for us on our account when we were setting up our account. I have a feeling it was to make sure all suppressed addresses were captured however I’d like to see the ‘rules’ or definitions on how this list comes together so that I can ensure that our Shopify people are being feed into this ‘everybody’ list, but I cannot seem to find any information on how those names get on the list.


Best answer by David To 11 May 2021, 22:27

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Userlevel 7
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Hello @kerrib,

Are you working with a list or a segment? You would only be able to see the “definitions” of how a list is populated if this were a segment. This is because a segment is a collection of profiles in Klaviyo that are defined by a set of conditions. Rather than a fixed/static list of people, a segment will grow as new people meet the conditions and shrink as people no longer meet the conditions. You can see the rules used to populate a segment by clicking into this segment and going to the Edit Definitions options at the top. 

Alternatively, a list is a collection of opted-in profiles in Klaviyo that are added to the list through a wide variety of means such as through a signup form, an integration, was manually added, or through some other means. Although lists do not have “definitions” like a segment would, you can review a list’s growth report to see what sources these contacts originated from and how these contacts ended up in the list. You can see a list’s growth report by navigating into the list and selecting Reports and then the List Growth option.

You can learn more about how a list and segment differentiate from the Understanding The Difference Between Segments and Lists article. 

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