Hi everyone,
I’m experiencing an issue with automatic profile creation in Klaviyo and hope someone here can help or provide some guidance.
Current Situation:
In my Shopify store, a profile is automatically created in Klaviyo for every user who starts the checkout process. This happens regardless of whether the customer has given their consent for marketing tracking or actively subscribed to the newsletter.
Problem:
This automatic profile creation leads to a large number of profiles in Klaviyo that are not actual newsletter subscribers. This not only affects data quality but also raises concerns about data privacy compliance (e.g., under GDPR), as personal data is processed without explicit consent.
Questions:
- How can I ensure that Klaviyo only creates profiles for users who actively subscribe to the newsletter via a Klaviyo form or the internal Shopify form?
- Are there settings in Klaviyo or Shopify to prevent the automatic transfer of checkout data?
- Is it possible to control this behavior via the Klaviyo API connector or Shopify customizations?
I’d appreciate any advice or experiences you might have in addressing this issue. Thank you in advance!
Best regards,
Jens