Hi @HelenR,
Great job creating an unengaged segment! Cleaning your list is a smart step to improve engagement and maintain a strong sending reputation.
Here’s a breakdown to help you decide whether to suppress or delete profiles:
1. Suppress Profiles
- Best For: Retaining data while ensuring you don’t send emails to unengaged profiles.
- Benefits:
- Keeps historical data for reporting and analytics.
- Allows you to reactivate profiles later if needed.
- How To: Go to the Profiles tab, select the unengaged profiles, and click on Suppress Profiles.
2. Delete Profiles
- Best For: Completely removing profiles you’re certain you no longer need.
- Things to Consider:
- Deletes all data tied to the profiles, including engagement history.
- Cannot recover deleted profiles.
- How To: Navigate to the Profiles tab, select the profiles, and choose Delete Profiles.
Recommendation:
If you’re uncertain or might need the data in the future, suppression is the safer option. This keeps your list clean while preserving valuable insights. Deletion should only be used if you’re confident the data is no longer useful.
Let us know how it goes or if you need further guidance!