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Temporarily un-suppress profiles after suppressing with sunset flow


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Hello everyone,
 

As already known, the Klaviyo regulation with the active profiles will be enforced on February 18, so we would now like to create a sunset flow that ensures that certain segment users are suppressed.
This is in itself not a problem. 
 

However, as we already have a large number of suppressed profiles that must remain suppressed in any case, we are wondering how we can un-suppress these users that we are now suppressing with the sunset flow.
We would still like to use these profiles when a big sale is coming up, for example. After this sale, we would suppress the profiles again, and so on.
 

Is there a way to implement this?
 

Many thanks in advance!
 

Best regards
Marvin 

Best answer by zacfromson

Hi Marvin! Thank for you question in the community, I should be able to help here. 

You can bulk unsuppress the profiles in a list or segment. To bulk unsuppress a group of profiles, navigate to the lists & segments page under the audience tab in Klaviyo. 

Next to the list or segment you’d like to suppress, open the action menu. To unsuppress all the members of the group, select unsuppress current members. This will make it easy to suppress and unsupress these users for sales. 

This action applies to all the profiles within the list or segment at the time of unsuppression, and does not impact profiles that join after. If a profile in the group is already unsuppressed, their status will not be impacted. 

For the sunset flow, I’d make a segment for these users who have gone through this flow making it easy to take these actions for sales.

I’d also advise a list cleaning to remove profiles that could cause issues and are not needed anyways. I really like https://alfred.email/ as a solution for this. I’d advise doing this every 6 months to 1 year and before a big sale or BFCM that would have a large or full list send. This is just great hygiene practice for you list and deliverability.

If you need any additional help please let me know! 

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4 replies

zacfromson
Problem Solver III
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  • 2025 Champion
  • 14 replies
  • Answer
  • February 7, 2025

Hi Marvin! Thank for you question in the community, I should be able to help here. 

You can bulk unsuppress the profiles in a list or segment. To bulk unsuppress a group of profiles, navigate to the lists & segments page under the audience tab in Klaviyo. 

Next to the list or segment you’d like to suppress, open the action menu. To unsuppress all the members of the group, select unsuppress current members. This will make it easy to suppress and unsupress these users for sales. 

This action applies to all the profiles within the list or segment at the time of unsuppression, and does not impact profiles that join after. If a profile in the group is already unsuppressed, their status will not be impacted. 

For the sunset flow, I’d make a segment for these users who have gone through this flow making it easy to take these actions for sales.

I’d also advise a list cleaning to remove profiles that could cause issues and are not needed anyways. I really like https://alfred.email/ as a solution for this. I’d advise doing this every 6 months to 1 year and before a big sale or BFCM that would have a large or full list send. This is just great hygiene practice for you list and deliverability.

If you need any additional help please let me know! 


Byrne C
Community Manager
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  • Community Manager
  • 72 replies
  • February 10, 2025

Hey ​@MarvinGORN,

Zacfromson had a great answer, and I just wanted to add on to this! It’s important to note that after profiles are suppressed and then unsuppressed, they can’t be resuppressed for another 90 days. If you plan to unsuppress profiles, make sure that it’s a number that you’re comfortable adding to your active profile count for at least 90 days. Just wanted to give you a heads-up!

-Byrne


Christiannoerbjerg
Expert Problem Solver II
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Hi ​@MarvinGORN 

Thank you for posting in the Community!

As ​@zacfromson mentioned so great - That would be the best way to do it. 

If you would like to unsuppress the contacts, within the 90 day window, you can setup a webhook with the following script. That will unsuppress the specific list/segment, which is triggering the flow. 

URL: https://a.klaviyo.com/api/profile-suppression-bulk-delete-jobs

Authorization: Klaviyo-API-Key your-private-api-key
accept: application/vnd.api+json
content-type: application/vnd.api+json
revision: 2025-01-15

{
  "data": {
    "type": "profile-suppression-bulk-delete-job",
    "attributes": {
      "profiles": {
        "data": [
          {
            "type": "profile",
            "attributes": {
              "email": "Insert dynamic e-mail tag here"
            }
          }
        ]
      }
    },
    "relationships": {
      "list": {
        "data": {
          "type": "list",
          "id": "Insert your list ID here"
        }
      },
      "segment": {
        "data": {
          "type": "segment",
          "id": "Insert your segment ID here"
        }
      }
    }
  }
}

Hope that helps! :-) 

Christian Nørbjerg Enger
Partner & CPO
Web: Segmento.dk
LinkedIn: @christianfromsegmento
Voldbjergvej 22b, 8240 Risskov


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  • Author
  • Contributor I
  • 1 reply
  • February 11, 2025

Hi ​@Byrne C, hi ​@Christiannoerbjerg,

 

thank you both for the extremely helpful answers!
I really appreciate them :)
 

I will approach the topic today and follow your instructions. If I have any further questions, I'll be in touch.
 

Have a great day until then.
 

Best regards
Marvin