Live training recordings

Review the key takeaways, case studies, and additional resources from today’s training in our downloadable recap handout. Whether you were able to attend this live training or not, you can find the video replay below, as well as all of the resources mentioned during the training.  In this live session, we covered: SMS Sending Best Practices How SMS Fits in Your Marketing Strategy Use Cases and Examples of Effective SMS Strategy As promised, here are some additional resources that may help you implement some of the ideas that we covered in this training: Understanding consent in profiles About US SMS Compliance Laws Understanding SMS Sending Numbers What is omnichannel marketing? GhostBed Case Study Guide to Multi-Step Forms Guide to Klaviyo SMS Conversations Feature

Thank you for attending [Ask the experts] Get ahead of the BFCM game with tried-and-true offer strategies!Whether you’re looking for the replay of this session or to catch up with some of our additional resources, you’ve come to the right place. Below, you can find the main panel discussion room recording. Breakout room sessions begin at about 44:32, and the main room begins again at about 01:22:00. When you’re watching this recording, you can skip the span of time in between: You can find the recordings of each breakout room below:Breakout room with POPFLEX and Akers Digital: Breakout room with Alessi and Underground eCom: During this session, the following panelists presented: Jen-Ai Notman, Vice President of Marketing at POPFLEX: Jen-Ai leads the marketing team at POPFLEX with a blend of creativity, a willingness to experiment, and attention to data-driven decision-making. During BFCM, Jen-Ai leads her team in creating compelling campaigns that attract new subscribers and show appre

This post contains all resources related to our recurring live training [Strategy session] Design Emails that Convert. You can register to attend the next session here, or watch the recording of the latest session below. Session recordingIn this session, we:Debunked common email design myths Reviewed the 6 commandments of effective email design Had a walkthrough of Klaviyo’s email template editor  Discussed how to measure success and optimize your email design  Email design checklistDownloadable checklist: https://klaviyogrowth.com/40SAZuC Additional learning resourcesVideo tutorials: Email editor tutorial videos Academy course: Getting started with email templates Blog articles: How to design emails and build email templates that engage, convert, and put your customer first Common spam trigger terms to avoid Help center articles: Guide to the email template editor  How to create a base template Understanding mobile email optimization Images in emails reference  Brand design re

About the event Discover the captivating world of Kellective by Nikki, an Australian brand that crafts meaningful and delicate jewelry pieces with love and exquisite craftsmanship. Founded in 2016 by Nikki as a creative solution for flexible work, this brand has blossomed into a thriving small business, selling over 100,000 pieces and fostering an online community of over 100,000 passionate followers.During this training we featured Nikki (Founder and Owner of KBN), Ches (Maker and Marketing Manager), and Vivian ( Customer Education Specialist at Klaviyo). Together, we unveiled the benefits of leveraging Klaviyo automated flows to supercharge business growth using an omni channel marketing strategy.  What did we learn? Personalized automated flows: Thoughtfully use automated flows to build stronger relationships with your customers and turn them into brand advocates. SMS strategy and list growth: Techniques for growing and nurturing a robust SMS marketing list without spamming subscrib

Whether you were able to attend the Elevate Your Growth Summit or you’re looking to watch the replay, you’ve come to the right place. Check out some highlights below: Attendees had the opportunity to join four sessions today all focused around the idea of maximizing their digital marketing potential with Klaviyo. Here are additional resources for each session:Session 1: Maximizing your ROI with sign-up formsBlog:  How to convert web visitors into lifelong customers: 16 sign-up form examples + 13 best practices from the experts  Help center articles:  Getting started with sign-up forms  Understanding form blocks and fields Understanding styles for a sign-up form Understanding form targeting & behavior settings How to A/B test a sign-up form Session 2: Unlocking the power of ChatGPTHelpful resources: ChatGPT Prompts for Marketers | Downloadable Guide Help center articles:  How to use Klaviyo’s subject line assistant  How to use Klaviyo’s SMS assitant Session 3: Designing bette

Hi there! Thanks for joining today’s training: [Strategy session] Measure success with Klaviyo reporting for large and mid-market businesses. Below is the recording for the training held on June 27, 2023.  In today’s session we walked through how a fictional brand would utilize Klaviyo reporting to understand not only marketing performance but also business trends. If you can use Klaviyo to build segments and flows, you can use the same elements to build reports, which allows you to quickly understand performance and identify opportunity. We will be adding additional materials referenced during the session, but here is a great starting point:Getting started with reporting  Understanding your benchmarks performance Understanding the Klaviyo home dashboard  Understanding Klaviyo message attribution Analyze key metrics to evaluate success (Academy playbook) Troubleshooting added to cart eventJune is all about reporting, so if you’re interested in taking a deeper dive into the Overview Das

Thank you for attending today’s session, [Interactive workshop] Strengthen customer relationships with birthday flows in Klaviyo (for entrepreneurs). You can view the replay of this training below: There was a technical issue during the flow build demo, so please view this supplemental video for guidance building and structuring your flow. Note: you need to have at least one birthdate property in your Klaviyo account, in order for the birthday trigger to appear in the flow builder. You can manually add a birthday to your profile in your Klaviyo account. Those instructions are explained in the supplemental video. When you input a custom birthday property manually, the date needs to be written MM/DD/YYYY or YYYY-MM-DD. If there are any questions about this, leave your comments below, and I will get back to you! In this training, we did the following: Created a signup form collecting customer birthdays Built a birthday property-triggered flow Reviewed best practices for birthday flows Sha

Thank you for attending today’s Ask the experts panel discussion. You can view the recording of the main room below:  You can view the recordings of each breakout room below: Breakout room with Jenni Kayne: Breakout room with Plaza Artist: Breakout room with Skiis and Biikes:  In this session, we heard from the following panelists: Melissa Smith, Director of Retention Marketing at Jenni Kayne: Melissa is an experienced marketing professional at Jenni Kayne, a California lifestyle brand that sells furniture, home goods, clothing, and accessories. Founded in 2002, Jenni Kayne currently has 20 physical locations all across the United States, with 3 more opening soon. To bring together the online and in-store customer experience, Melissa focuses on location-based segmenting and advertising creative popup events and workshops to bring online subscribers in person. Mark Sorak, Director of Business Development, & Lauren DeMarsh, Creative Director at  Plaza Artist Materials and Picture Fra

Bonjour à tous,Ce post contient les ressources liées à notre webinaire [Strategy session] Gérer le consentement et les profils dans Klaviyo qui a lieu régulièrement. Vous pouvez retrouver le replay de la dernière session ci-dessous. Enregistrement de la session Durant cette session, nous avons abordé les sujets suivants :Qu'est-ce que le double consentement et pourquoi devriez-vous l'utiliser La différence entre les e-mails marketing et les e-mails transactionnels Comment le consentement est stocké dans Klaviyo Comment gérer les données de vos clients dans Klaviyo Ressources additionnelles : [Centre d’aide] Comprendre les cookies dans Klaviyo [Centre d’aide] Comment recueillir le consentement en respectant le RGPD [Centre d’aide] Questions fréquemment posées sur le RGPD [Centre d’aide] Comment utiliser les flux pour envoyer des e-mails transactionnels [Centre d’aide] Comprendre le double opt-in  [Centre d’aide] Comprendre les désabonnements dans Klaviyo  [Centre d’aide] Com

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. Facebook, Instagram, and Messenger are powerful tools to promote your brand and gain new leads. But with advertising becoming more and more expensive, reaching the right audience is more crucial than ever! Using your trusted Klaviyo segment data as the basis for custom and lookalike audiences, we show you how to gain more ownership over the customer journey when advertising on these channels. In this session, we cover: Enabling the Facebook integration in your Klaviyo account Building a segment to be used as a custom audience Building a segment to be used as a lookalike audience Syncing these segments to Facebook Ads Manager   ADDITIONAL RESOURCES Getting started with Facebook Advertising Facebook integration data referenceGuide to advanced targeting on Facebook & Instagram How to determine your F

Is there a way to access the recordings of the webinars, even if I didn’t sign up for the?  That would be a great place to watch and learn!

Let’s keep the conversation going! Feel free to share your thoughts, comments, and ideas related to this account spotlight training.If you missed this event, you can view the replay below:  About this event: The Account spotlight series offers a glimpse into a featured brand’s Klaviyo account and highlights the unique setup, marketing strategy, and learning opportunities that you can translate to your own business.Event description: StickerYou is a Toronto-based business that empowers brands and individuals to create custom die-cut sticky products, including stickers, labels, decals, iron-ons, and even temporary tattoos. Join Sam, Senior Director of Marketing at StickerYou, and Emily, Customer Education Specialist at Klaviyo, as we pull back the curtain on what it takes to run a successful specialty ecommerce business. In this session, we discuss: Featuring user-generated content (UGC) in marketing  Using a personalized survey integration to gather more information about customers  Cre

Thank you for attending one or both of our Klaviyo Product Event - Live feature walkthroughs. Whether you’re looking for a replay of the sessions or to catch up with some of our additional resources, you’ve come to the right place to take control of your growth! You’ll find everything you need below.Session 1 replay: Session 2 replay: @shoshana.antunes and I were joined by a few amazing Klaviyo Product Managers,  Uday Kolluri, Ken Kehoe, Carola Leiva, and Devin Patel where we discussed each new feature in-depth and gave a live demo for a few. If you are interested in learning more about the features, take a look at the resources below:Session 1 features Archived flows Quick search Scheduled forms Full page forms Dynamic blocks for signup forms Session 2 features  SMS assistant SMS in New Zealand SMS A/B testing in flows In-editor product feeds Let us know how you are going to incorporate these new features! Have any unanswered questions? Thread below.

 Thanks for attending today’s training! Below you will find all the referenced material and segment definitions from the interactive workshop. Please let us know if you have any neat ideas you would like to share with the group!Segment definitions:Build phase 1: engaged leads who haven’t converted If someone is or is not in a list- where list = main mailing list By date added, in the last 60 days (Make sure to cover all your lists!)AND If someone is or is not suppressed: person is not suppressed  AND What someone has done (or not done): has clicked in the last 60 days AND What someone has done (or not done): has placed order zero times over all time   Build phase 2: holiday first time purchasers If someone is or is not in a list: person is in Beantown (or main mailing list) AND If someone is or is not suppressed: is not suppressed AND What someone has done (or not done): has placed order zero times before 11/15/2022 (or the start of your promotional period) AND What someone has don

Bonjour à tous, Ce post contient des ressources liées à notre webinaire [Strategy session] Comprendre la délivrabilité e-mail qui a lieu régulièrement. Vous pouvez vous inscrire à la prochaine session ici, ou retrouver le replay de la dernière session ci-dessous. EnregistrementPendant cette session, nous avons parlé de :Qu’est-ce que la délivrabilité  Comment évaluer sa délivrabilité, les spécifités françaises (Orange et SFR) Comment améliorer sa délivrabililté e-mail  Ressources additionnellesComprendre la délivrabilité e-mail Glossaire de la délivrabilité Comprendre le hub de délivrabilité des e-mails dans Klaviyo Démarrer avec le suivi de la délivrabilité des e-mails et les indicateurs de performances Comment répondre aux exigences de Google et Yahoo en 2024 Comment configurer un domaine d’envoi dédié Comprendre l'authentification du courrier électronique (DMARC) Comment mettre en place un suivi des clics dédié Comment identifier les ouvertures de la protection de la vie privée dans

Hi there, Whether you attended our interactive workshop live or not, you can watch a replay below:  In this session, we:Reviewed the differences between static and dynamic coupon codes Imported dynamic coupon codes into Klaviyo Added a dynamic coupon code to a message (email and SMS) Discussed tips to ensure your coupon program runs smoothly Useful links:Getting started with coupon codes in Klaviyo How to set up coupons for WooCommerce How to set up coupons for BigCommerce How to export coupon information Do you have a question you didn’t get a chance to ask during the session? Comment it below and we’ll be happy to help!

 These live office hours provide the the opportunity for businesses to get answers to their last minute strategic BFCM questions from Klaviyo email and SMS experts. This post supports all sessions.  🤔 Feel free to thread any new/outstanding strategic Cyber Weekend questions below. Common questions from sessions:Can I send to my whole list?Well… it depends! On your sending reputation and deliverability metrics. If you do this, do it once and exclude unhealthy contacts. What key flows should I have live?Welcome Series, Browse Abandonment, Abandoned Cart, Customer Thank You, Winback What if I can’t do discounts?That’s okay! Still send campaigns and promote your brand, people are in a shopping mindset. There are plenty of alternatives to discounting such as bundling and limited time offerings.  For “day of” Black Friday and Cyber Monday support:Growth Success: growth@klaviyo.com (strategic questions) - 9 a.m. - 5 p.m.  GMT, EST, PST Klaviyo Support (technical account questions, troublesho

  Let’s keep the conversation going with Shea and Julie from the October 26, 2022, Account Spotlight featuring Chike Nutrition! This is a collaborative space to post any of your additional questions or share your own marketing wins, strategies, or lessons learned with other like-minded business owners and creators. During this session, we discussed how the Chike Nutrition marketing team: sent a revenue generating email campaign to raise awareness of their new exclusive VIP Facebook group.  approaches running offers and discounts and which are the most successful for them. ran a 24 hour initiative where they refunded a single same day purchase every hour and how they can improve similar campaigns in the future. If you want to learn more, check out our live training schedule to see when the next Account Spotlight session is scheduled. Key takeaways from the training:  With repeat customers spending, on average, 31% more than first time customers, it’s no surprise that nurturing exist

Happy Tuesday Community users! In today’s live feature walkthrough I am joined by fellow Klaviyos Anthony DelPizzo and Tristan Miller-Dannelongue, as well as Google Strategic Partner Development Manager Romain Varchetta Bartogli, to explore our new Google Ads integration. We also answered some burning customer questions during the live Q&A. Whether you were able to attend the session live or not, you can find a replay of the session below along with some additional resources to help you get the most out of the Google Ads integration.  Additional resources:Getting started with Google Ads Advertising glossaryWhat’s new: Use Klaviyo’s Customer-First Data to Supercharge Your Google Ads Strategy Google Ads help center

Thanks for joining today’s interactive workshop! We know how valuable SMS can be for your brand, and how important it is to make sure this is finely tuned before the holidays. Let us know what you’re going to build next! And for your review, here are the documents we referenced today.Getting started with SMS and MMS for the first time How to add SMS to your abandoned cart flow Unique Coupon Codes in SMS and MMS Messages SMS Strategy Certificate Review and Exam How to create an SMS error segment And our sharable guide to sending SMS on BFCM! We would love to see you again, so check out our upcoming events! Happy Sending 😊,Gillian

Let’s keep the conversation going from the Build you Cyber Weekend audiences workshop for small/medium-sized businesses! This is a collaborative space to post any related questions or comments about your Cyber Weekend segments.During this session, we: built 3 essential segments to include in your Cyber Weekend sending strategy built 1 segment to exclude from your Cyber Weekend sending strategy discussed how to apply any of your segmenting personas to SMS Key takeaways from the training:  Strategically send marketing communication to your VIPs, bargain hunters, and window shopping audiences around Cyber Weekend. Exclude any customers that purchase on Black Friday through Cyber Monday from your Cyber Weekend emails to optimize overall customer experience. Add the “Consent to receive SMS” condition to any segment to identify your SMS personas. Additional resources: Getting started with segments Preparing for Black Friday/Cyber Monday (Academy course) Comment below any questions

This training was intended for midmarket and enterprise customers. The recording is below for your review: Let’s keep the conversation going! Thank you for joining today’s training. This is a collaborative space to ask comments and share your experience with this topic. Feel free to ask questions, and we will get back to you!During the session we:discussed Apple Mail Privacy Protection (MPP) and what this means for your engaged audience built 4 segments to send (and exclude) this holiday season Engaged with MPP VIPs (email and SMS) Espresso Shot Unengaged  Key takeaways:MPP leaves marketers unable to see true opens for those on Apple devices with MPP turned on Means you need to define engagement in another way (clicks) to avoid sending to unengaged profiles Klaviyo can identify clients with MPP enabled to use when building segments Additional resources:How to Configure Custom Reports to Track Apple Mail Privacy Protection/iOS15 Opens How to Identify iOS15 Mail Privacy Protection Ope

Bonjour à tous,Merci d’avoir participé à la session “Démarrer avec Klaviyo” !Cette session vise à aider les nouveaux utilisateurs de Klaviyo à se familiariser avec la plateforme.Si vous n’avez pas eu l’occasion d’assister à la session, nous vous recommandons de vous enregistrer à la prochaine session pour être au courant des dernières fonctionnalités (il s’agit d’une formation récurrente qui a lieu une fois par mois).Vous retrouverez ci-dessous l’enregistrement de notre dernière session : Aidez-vous de notre checklist : Vos premiers pas avec Klaviyo Voici des ressources supplémentaires (en anglais) pour vous aider à démarrer en douceur sur Klaviyo :Liste des intégrations Klaviyo Démarrer avec les formulaires d’inscription Démarrer avec les flux Comprendre la différence entre les segments et les listes Guide de l’éditeur de modèles d’e-mail Premiers pas avec les tableaux de bord d’analyse ou de vue d’ensemble Démarrer avec les rapports personnalisés dans KlaviyoPour aller plus loin, n'h

Whether you were able to attend the Klaviyo Product Event: Live feature walkthrough and want to join in the discussion or you’re looking to watch the replay, you’ve come to the right place. Check out some highlights and additional resources below:I was joined by 8 Klaviyo Product Managers, Justina Easow, Tristan Miller-Dannelongue, Tricia Gregg, Ken Kehoe, Wafaa Muhammad, Carola Leiva, Corrine Lin, and Ben Liang where we discussed each new feature in-depth and gave a live demo for a few. If you are interested in learning more about the features, take a look at the resources below: Virtual contact cards  Google Ads  Rules-based product recommendations  A/B testing for flows emails Two-way SMS in UK/AUS  New template editor conversion Klaviyo APIs  Let us know how you are going to incorporate these new features! Have any unanswered questions? Thread below.

Lets keep the conversation going from building a Cyber Weekend email template workshop for entrepreneurs! This is a collaborative space to post any related questions or comments about your Cyber Weekend email template. During this session, we: built an email template that can be used (and repurposed) for Cyber Weekend campaigns built an email template using Klaviyo’s new template editor *Cyber Weekend email template reference sheetKey takeaways from the training:  Build your email templates in sections to reuse them as universal content in future email templates.  Preview your emails to see how they render on mobile and make adjustments if necessary. You can build impactful emails using simple templates - check out the Klaviyo Showcase for inspiration. Additional resources: Email design tips (blog post) Klaviyo’s New vs Classic template editor (help article) Comment below any questions or let us know if you added your own personal spin to the template built today.