Community Manager

Recap discussion: [Interactive workshop] Convert Instagram followers into subscribers before BFCM

Forum|Forum|9 months ago
November 4, 2025
12 replies
1057 views

This post contain resources related to our live training [Interactive workshop] Convert Instagram followers into subscribers before BFCM. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!

In this session, we covered how to:

Create your first social auto-reply in Klaviyo
Craft Instagram language that prompts followers to join your subscriber list.
Edit your Instagram bio to encourage engagement with your social auto-reply.
Test your campaign live to ensure your automation and replies work as expected

You can watch the replay of this training below:

Key takeaways:

Build fast: Klaviyo’s new Social Auto-Reply feature makes setup quick and effortless.
Connect your Instagram Business account, add a keyword, and start testing your automation right away.
Grow automatically: Prompt followers to DM or comment a keyword and watch as Klaviyo captures emails, phone numbers, and new engagement data once someone has subscribed.
Segment smarter: Use new properties like follower size and follow status to create high-quality segments and trigger personalized flows automatically..
Track what matters: Measure performance, monitor conversions, and see exactly how Instagram drives real revenue all from your Klaviyo dashboard.

Additional resources:

M

moji masala

Contributor I

Great program! Excited to implement once we’re accepted to beta!

A

AJSHMUSH

Contributor I

We do a lot of collaborating with our affiliates. They create reels then collab with us. Will this auto-reply work with this type of reel?

A

AJSHMUSH

Contributor I

Will this work with reels that you boost?

E

emaravelia

Contributor I

I have a question: if the person trying to register has already a Klaviyo profile, what happens? Do they get a message saying they are already receiving our emails and texts? What properties will we see for that profile?

B

bhbern

Klaviyo Employee

We do a lot of collaborating with our affiliates. They create reels then collab with us. Will this auto-reply work with this type of reel?

Hi as long as your account creates the reel and then invites your affiliate to collab on it, then the auto-reply will work and can DM someone who comments on that reel. But if the affiliate creates the reel and then invites your brand to collab, unfortunately that wouldn’t work. Just a limitation on how the Meta APIs work.

B

bhbern

Klaviyo Employee

Will this work with reels that you boost?

Yep!

B

bhbern

Klaviyo Employee

I have a question: if the person trying to register has already a Klaviyo profile, what happens? Do they get a message saying they are already receiving our emails and texts? What properties will we see for that profile?

They’ll have the same experience as an Instagram User that isn’t already in your list, and instead of the auto-reply creating a new subscriber in your account, it will update that existing profile with their Instagram properties now

E

emaravelia

Contributor I

I have a question: if the person trying to register has already a Klaviyo profile, what happens? Do they get a message saying they are already receiving our emails and texts? What properties will we see for that profile?

They’ll have the same experience as an Instagram User that isn’t already in your list, and instead of the auto-reply creating a new subscriber in your account, it will update that existing profile with their Instagram properties now

And just to be clear if this preexisting profile has been through the Welcome flow, the interaction with the IG signup form will not make them go through again. I just need to map what will happen with this type of users. If I offer a discount for signing up it has to be a new discount that everyine can use. Do you send the code by email or just place it on the thank you DM?

B

bhbern

Klaviyo Employee

I have a question: if the person trying to register has already a Klaviyo profile, what happens? Do they get a message saying they are already receiving our emails and texts? What properties will we see for that profile?

They’ll have the same experience as an Instagram User that isn’t already in your list, and instead of the auto-reply creating a new subscriber in your account, it will update that existing profile with their Instagram properties now

And just to be clear if this preexisting profile has been through the Welcome flow, the interaction with the IG signup form will not make them go through again. I just need to map what will happen with this type of users. If I offer a discount for signing up it has to be a new discount that everyine can use. Do you send the code by email or just place it on the thank you DM?

Depends on your flow trigger settings but if the welcome flow is triggered by someone joining the newsletter list and the auto-reply is connected to the same newsletter list they are already in, then they will not be re-added to that list and therefor wouldn’t receive the flow again. Does that answer your question?

E

emaravelia

Contributor I

Hi, can i create a segment with contacts that have signed up via Social DM? How do i do it? Right now I have a segment set up that uses the property InstagramUser is set but that doesn’t show up how many new contacts i got from Social, since it includes my pre-existing contacts that has this property updated.

Thanks for your help

Show more replies

Key takeaways:

Additional resources:

Sign up

Use your Klaviyo credentials

Log in to the Community

Use your Klaviyo credentials