Whether you were able to attend our live session or not, you can find a replay of the session below! Learn fundamental principles of A/B testing, understand what elements of flows can be tested, and gain a deeper understanding of how to conduct tests in Klaviyo.
Here are some additional resources that may help you as you begin constructing, running and analyzing A/B tests in flows:
Want to learn more about statistical significance?
How Klaviyo determines statistical significance (this article specifically refers to campaigns but is still a good explainer of the general methodology)
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