Let’s keep the conversation going from the [Interactive workshop] Build your Cyber Weekend audiences for entrepreneurs! This is a collaborative space to post any related questions or comments about your Cyber Weekend segments.
You can also view the session replay here:
https://klaviyoacademy.wistia.com/medias/r7q1b0v48o
During this session, we:
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built 4 essential segments to include in your Cyber Weekend sending strategy
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discussed how to apply any of your segmenting personas to SMS
Key takeaways from the training:
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Strategically send marketing communication to your 30-day engaged customers, VIPs, bargain hunters, and window shopping audiences around Cyber Weekend.
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Add the “Consent to receive SMS” condition to segments to identify your SMS personas.
Additional resources:
Comment below any questions or let us know if you’ve had success sending to other audiences not covered in today’s training.
