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10000 Topics
Natalie Gwynn
Klaviyo Employee
Natalie GwynnKlaviyo Employee
published in Marketing
How to A/B test Smart Opt-in versus other SMS opt-in methods

A/B test Smart Opt-inBecause the structure and functionality of the Smart Opt-in form is unique from other forms,  you’ll need to take an additional step to measure the impact of Smart Opt-in on your list growth. You can create an A/B test on a Smart Opt-in form to test it against a traditional SMS opt-in method, then create a segment for each variation and measure the segment growth per opt-in method.  Configure a new A/B testTo do so, you’ll first need to create a new A/B test, and assign each form variation a new hidden profile property: Open the form editor for your Smart Opt-in form. In the top left corner, select Create A/B Test. Name your test something descriptive (e.g., SMS Collection - Smart Opt-in vs. Traditional), then name each variation as the opt-in method that it will use (e.g., SMS Collection - Smart Opt-in and SMS Collection - Traditional opt-in). Select Create test. From here, you’ll be directed back to the form editor where you can customize each variation to use th

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Natalie Gwynn
Klaviyo Employee
Brian Turcotte
Brian TurcotteKlaviyo Alum
published in Marketing
WooCommerce dynamic couponsNews

Exciting news for Klaviyo <> WooCommerce users! You can now generate dynamic coupons in flows directly within Klaviyo. You can use these single-use coupons to incentivize specific actions (e.g. purchase specific products within a limited time, incentivize third purchases, offer a winback discount, etc) without hurting your margins.  You can set up dynamic coupons for your WooCommerce store in three easy ways:Set up a coupon code in WooCommerce based on discount type, amount, and usage restrictions. This coupon code will then be linked to Klaviyo via the WooCommerce coupon activity. You can now use this coupon code to generate dynamic coupons in your email and SMS flows. 🚀 Get started today with the following resources:How to set up coupons for WooCommerce  Thanks,Your Klaviyo Community team 

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Contributor I
retention
Partner - Platinum
retention2025 Champion
posted in Marketing
Email AI Demo and Example Outputs

When the Email AI feature first launched, I was curious on some of the example outputs that it could generate. The Email AI lets you generate a Section of your Template with a given prompt to get you started. What’s interesting is that the AI seems to try to use your brand contextually wherever it can, which is most obvious when it creates some generative text.  I’ll add a few example here for now, but I’ll continue to update this thread with new additions.  Here’s an example of how it works (highly compressed animated gif!): Prompt: Create a header section with a logo image centered on top with a white background.  Below the logo has four primary navigation links from left to right.   Note: Email AI didn’t add the image logo, but it did center it correctly. Prompt: Create a section with images and text laid out in a zigzag pattern. At the bottom, add a button encouraging readers to take a look.   Prompt:Create a friendly message with links to follow us on social media.  For more infor

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CJamaechi
Problem Solver II
Ashley I.
Partner - Platinum
Ashley I.2025 Champion
posted in Marketing
Top email marketing strategies for 2024 - powered by Klaviyo AI!

Klaviyo AI is here! If you are anything like me, you’ve probably already started diving head-first into some of the amazing new AI-powered features available to us in Klaviyo. If you haven’t heard, here’s what you need to know: Klaviyo AI launched last week, and represents a group of several new features in Klaviyo that may very well be this year’s secret weapon for supercharging your email marketing strategies. These include: Segments AI generates complex segments for you in seconds based on simple audience prompts. Email AI creates high-performing email content by inputting your campaign goals and creating an on-brand email in seconds. Forms AI uses AI to optimize web forms for conversion by testing multiple versions of your form to find the highest-converting display time.These new offerings build on AI-powered capabilities we already know and love in Klaviyo, such as: predictive analytics, product recommendations, personalized benchmarks, guided warming, and A/B testing TL;DR: Klav

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Ashley I.
Partner - Platinum
stephen.trumble
stephen.trumbleKlaviyo Alum
published in Marketing
Introducing Klaviyo AI

Hey Klaviyo Community! We are proud to Introduce Klaviyo AI: Your guide to smarter digital relationships. Klaviyo AI does the thinking and heavy lifting for you, so you can:More accurately predict what customers want (and when)  Work faster and smarter, without all the manual work Put optimization on autopilot  …all so you can drive more revenue for your businessNew Product Features:Segments AI: Describe the people you want to reach and Klaviyo will create a segment for you. Email AI: Type your goals and Klaviyo will design an on-brand email section in seconds.Forms display optimization: AI tests multiple versions of your form to find the highest- converting display time.Learn more* Features available globally (in English only), for paid accounts Did you miss the Klaviyo AI webinar?Not to worry, we have a recording of the event for you to watch here!  Ready to get started with Klaviyo AI? Login to your account today to start exploring how Klaviyo AI can help you work smarter on the way

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tonystanhope
Partner
danielle.garland
Klaviyo Employee
danielle.garlandKlaviyo Employee
published in Marketing
Migrating from another SMS provider to KlaviyoTutorial

The thought of migrating SMS data to Klaviyo may seem like a difficult task. However, if you follow these simple steps, you will be on your way to sending SMS messages in no time. Step 1: Update your terms of service and privacy policy to include SMS languageYou may have already updated your terms of service and privacy policy before sending in your previous provider. However, it doesn’t hurt to review and revamp, as needed. View our guidance on how to:Create a mobile terms of service  Best practices on updating your SMS privacy policy Set up your SMS disclosure languageIf you would prefer a video demonstration, please view our quick tutorial on Creating the Mobile Terms of Service. Step 2: Recreate any flows and forms from your previous provider in Klaviyo This is an important step to ensure that you have all relevant information in your Klaviyo account, prior to your current SMS platform account becoming inaccessible.Keep in mind that all flows, with the exception of the welcome flow

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P
Active Contributor I
Anna McCarthy
Klaviyo Employee
Anna McCarthyKlaviyo Employee
published in Marketing
Email template tutorials by Anna McCarthyTutorial

Hello Community!I hope the posts and the walkthrough tutorial videos I’ve provided were helpful. If you haven’t had a chance or may have missed one of them, don’t worry! I’ve included all of my posts below in the order they were released starting with Klaviyo’s New Template Editor versus the Classic Template Editor post. 

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Anna McCarthy
Klaviyo Employee
S
Contributor I
scopertaContributor I
asked in Marketing
Does Klaviyo automatically remove duplicate profiles when combining lists?

hi all - quick question for you: When combining a few different lists into one list - whether it's manually uploading them or just adding them to a campaign - does klaviyo automatically remove duplicates?

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Contributor I
J
Contributor I
jelgieContributor I
asked in Marketing
How can you sync lists with Google Ads customer match automatically?

Is there a way to do this? Thank you!

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D
Contributor IV
Julie Hayes
Julie HayesKlaviyo Alum
published in Marketing
Engaged SegmentsTutorial

Sending to engaged customers is crucial to being a successful email marketer. We recommend breaking up your Klaviyo subscribers into 30-, 60-, and 90-day engagement groups. If you send daily, we recommend using a 30-day engaged criteria (using opened or clicked email). If you plan to send to subscribers weekly or monthly, extend the timeframe for opens and clicks to 60 or 90 days.Monitor your open rates using the engagement report.  

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David To
Klaviyo Employee
M
Contributor I
mariotapiaContributor I
asked in Marketing
Abandoned Cart Vertical display, how to not stack items?

Does anyone know how to display items side by side (image on top, text below) when there are multiple items, instead of having them stacked vertically? Currently, they only appear one on top of another. I’ve attached an image for reference  

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MANSIR2094
Expert Problem Solver IV
K
Contributor I
kkmcdContributor I
asked in Marketing
Keeping Welcome Flow Email & SMS in 1 Flow

Hi! We currently have our welcome flow as two different flows (one for email and one for SMS). We are considering making it one Flow to improve the customer journey, clean up our reporting, and number of flows...The split flows, specifically the SMS flow we have set up, have been great since they allow existing email subscribers to go through the SMS ‘welcome’ flow at a later point (if they have not purchased it already).Since the welcome flow is supposed to serve as a ‘one-time’ flow if we combine the flows - customers who provide us an email and not sms at that time, but later sign up for SMS, they would not get an SMS welcome flow.  Is there a way to set up the welcome flow with different triggers or conditional splits to get those email subscribers, no SMS, into the welcome flow without creating a SMS only flow??? 

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K
Contributor I
D
Contributor I
danielmartinhqContributor I
asked in Marketing
How Are You Integrating TikTok into Your Klaviyo Flows?

Hey everyone,I’ve been seeing a lot of brands getting solid traction on TikTok lately, and it got me thinking—how are you all leveraging TikTok engagement within your Klaviyo setup?Are you syncing leads from TikTok ads into Klaviyo and if so, how’s that working out in terms of list quality and conversion? Also curious if anyone is using TikTok content to boost email engagement—like embedding video snippets or using TikTok-style UGC in campaigns or automations.Would love to hear what’s worked (or not worked) for you. Are there any creative strategies or tools you’re using to bridge TikTok and Klaviyo more effectively?

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rqcha
Problem Solver IV
A
Contributor IV
Anh NguyenContributor IV
asked in Marketing
Product Feed: Can we add more filters?

Hi team,We’re working on product feed to populate the newest products in our product catalog in the email template. However, the issue is our product catalog contains products from both AU and US market and the only way to identify them is using Item ID, as below.Unfortunately, product feed does not allow using Item ID as filter. So my question is is there a way for us to separate US and AU products as we don’t want to send out AU email with US products and vice versa. Thank you so much in advance!

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MANSIR2094
Expert Problem Solver IV
M
Contributor I
MarraContributor I
asked in Marketing
Product Images are not showing on abandoned cart flows

Hello everyone, my product images are not showing on my abandoned cart flows. I am using Shopify and I have gone through all the troubleshooting. Everything is linked, permissions are correct…. The product name shows up and when I click the link it brings me to the correct product. Its just the actual image which isn’t showing up. I’m using the standard abandoned cart flow, not a manually created one. Any ideas how to get this fixed? I have also checked the product photo URLs in Shopify and everything is set up correctly. Thanks in advance for any help!

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emma.owens
Community Manager
S
Contributor II
Sam91Contributor II
asked in Marketing
How to clean the list after importing it from shopify to klaviyo ?

Hi all, In Shopify I used to have around 5k email list. After importing the list into klaviyo, it becomes 8k profiles. I need to clean up the list to save my klaviyo bill. I’ve never sent an email before. Therefore, I’ve no engagement data on that. Now how can I approach cleaning the list before buying klaviyo subscription?Thanks in advance!!

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emma.owens
Community Manager
C
Contributor I
colefromfoodsocialContributor I
asked in Marketing
Bug with command-z undo on mac

Alright this one is incredibly aggravating.I just finished writing and formatting a ton of information in an email, and I pressed command-z to undo the last bit of text that I wrote, and the entire block of text reverted back to how it was prior to my edits. Re-do command doesn’t fix it. This has happened to me several times - is there a fix here that could help me avoid this inconvenice?Thanks

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emma.owens
Community Manager
S
Contributor II
Sam91Contributor II
asked in Marketing
How to clean email list after importing it into klaviyo when there is not any email sent before?

Suppose there’s a brand. They do like 50 grand a month... They got tons of lists on Shopify...They imported the list into Klaviyo. Now every emails is showing as subscribed to email marketing. They never send any emails. Although sent a few emails through Shopify on major holidays.Now, how do you filter out those emails? How to clean the list at that point? There's nothing such as email opens or something like that right? What would you do? 

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Byrne C
Community Manager
S
Contributor II
Sam91Contributor II
asked in Marketing
How to remove subscription based buyers from receiving my replenishment reminder emails?

How to filter subscription based buyers from receiving my replenishment reminder emails? 

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annasophiefc
Partner - Platinum
S
Contributor II
Sam91Contributor II
asked in Marketing
How to send review request email using Judge.me and klaviyo?

I know how to integrate klaviyo with judge.me, but I don’t know how to actually send review request emails from Klaviyo where people can actually click, go, and give reviews.I appreciate your response..Thanks in advance

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annasophiefc
Partner - Platinum
D
Contributor I
dmaccormickContributor I
posted in Marketing
What are the plans to make the Price Drop Flow work in the real world ?

We are having an issue with the Price Drop Flow, (which in looking back in archives is a common issue).We need the price drop flow to be aware of matrix or child price drops, and trigger of those.Reconfiguring our products setup and pricing strategies is not an option.As this has been a regularly request feature for years, what is Klaviyo’s plan to address the problem.Thank you

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Byrne C
Community Manager
J
Contributor I
jen.paulContributor I
asked in Marketing
Never Subscribed Profiles

We have a large number of “Never Subscribed” profiles in our account, meaning they likely provided their email by creating an account on our website or making a purchase without opting in to email marketing. I am trying to lower our number of active profiles for budgeting purposes. Is there any harm to suppressing these profiles? Currently I am considering suppressing profiles who are “Never Subscribed” and have not been active on the site or placed any orders in the last 180 days. I just wanted to see if there were any reasons why this would be a poor idea or if there are other things I should consider. Thanks!

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Byrne C
Community Manager
Z
Contributor I
ZeMarkContributor I
asked in Marketing
Abandoned checkouts not showing up in Klaviyo (even though users are subscribed)

Hi Klaviyo Community,I’m having an issue with my Shopify + Klaviyo setup. Some users abandon their checkout (they reach the checkout page and don’t complete the purchase), but I don’t see them in Klaviyo at all — no profiles are created, and they don’t trigger the abandoned checkout flow.These users have subscribed to email marketing in Shopify during checkout, so they should be tracked.Everything seems connected properly between Klaviyo and Shopify.Has anyone experienced this issue? Any ideas on how to resolve it?Thanks so much!

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emma.owens
Community Manager
N
Partner
Nikita SchuitemakerPartner
asked in Marketing
Getting profiles back into welcome-flow after changing profile filters

I've made a mistake with the profile filters of a welcome flow. The flow is quite long, sending between 1500 to 2000 emails a day. After changing the filters almost all profiles that we're already in the flow skipped the next email because they failed the flow filter. I'm looking for a workaround, but the option that I'm thinking of is quite the work. Is there a way to do this more efficiently? This is wat I'm thinking:1. Built a segment per e-mail in the welcome flow: received email #1, did not receive email #2 (2nd segment: received email #2, dit not receive email #3, etc). No placed orders over all time. 2. Copy the flow and delete email #1. 3. Add all profiles who received email #1 but not email #2 to this flow.4. Repeat for all other emails.What am I not seeing? Any suggestions?

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Byrne C
Community Manager
H
Contributor IV
holathebeachContributor IV
asked in Marketing
How can i split New Customer vs Repeat Buyer?

 Hi Everyone,Sorry if this question has been answered, but i wasnt able to find exact answer i looking for.I want filter New Customer vs Repeat Buyer for different content and offer. how i can choose filter ?Should i choose Profile Filter in Trigger Top or Conditional Split bottom?Thanks for reading. If anyone can help, please tell me

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ross_hopkins
Problem Solver IV
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