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How is it possible to have someone click an email without an open metric recorded?

  • 12 May 2022
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In an campaign was checking a particular user profile. The email was of gmail.com. The profile had 1 click but 0 open for one of the campaign. Does anyone know what can cause this?

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Best answer by Taylor Tarpley 12 May 2022, 20:24

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Hi @Sanket

 

Thanks for sharing your question with us! I’m happy to provide some clarity here as a user has to open an email in order to click on any links in the email, so this is indeed an interesting situation. 

 

In very rare cases, it’s possible for a recipient to click an email without opening it if they click a link before the email loads completely. This is related to the way Klaviyo tracks opens in our system. Essentially, Klaviyo tracks open events by placing a tiny, invisible pixel image at the bottom of every email. When a recipient opens your email, we record this invisible pixel (web beacon) as "viewed" and mark the email as opened. This method of open tracking is the industry standard.
 
Additionally, you can edit the location of your tracking pixel to be placed at the top of the email content by navigating to Account > Settings > Email; You will find this option in "Tracking Settings." See below:
 
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Finally, this odd instance can also happen if the Email was clipped in their inbox. Clipping occurs in Gmail inboxes when you send a message that exceeds a certain size, which can vary based on the device used to open the email. Either of these possibilities could be the reason why the click metric registered, but the open metric did not.

 

If you notice this occurring more frequently however, I would contact our awesome support team to investigate this issue further. 

 

Thanks for participating in the Community!

-Taylor 

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