Have you ever thought about how a specific color, tone, or layout in your messaging resonates with your audience? In this final episode of the Building Customer Relationships series,
Have you ever thought about how a specific color, tone, or layout in your messaging resonates with your audience? In this final episode of the Building Customer Relationships series,
So in short, there is no universal answer to the question of which is better. It really depends on your audience. You could experiment with ideas such as actually putting the discount code directly in the subject line.
It sounds counter-intuitive, but as we heard on a recent episode of the Klaviyo Growth Podcast, many customers actually found that adding the actual discount code to the subject line lead to significantly higher open rates.
Sometimes the A/B tests are not adequate to help us tell the resonances of different subject lines. Do you guys advise us to use “20% Off” or to use “A surprise gift for you”? II find it difficult to decide if we should choose the subject line that contains promotion information or lines that are not inense in tone. Look forward to your reply.
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