Product Updates & Announcements

We’re excited to announce an async AMA (Ask Me Anything) with two of our very own Product Marketing Managers: Shirley Chen and Jon Palmer. We just recently announced our new features from this past quarter and our focus on omnichannel marketing. You can learn more about the features on the blog.Here on the Klaviyo Community it’s now your chance to hear from those closest to product development and the strategy behind these updates so we welcome you to ask any questions or feedback that you have on your mind. How it works:Drop your questions below anytime from June 24 - July 1

You’re tracking the right metrics—but are you acting on them? Too often, ecommerce teams treat reporting as a ritual. The result? Polished dashboards, unused insights, and flawed decisions. We’ve teamed up with @Searchspring to bring you, Volume 2 of Grow 25: The Insights Edition is built to break that cycle. Created with leading ecommerce experts, it’s a hands-on guide to turn data into commercial clarity.Download the guide here.  

 What is channel affinity?Channel affinity learns how each customer likes to connect—email, SMS, or push—based on real behavior and preferences. It stores those insights on their profile and makes sure your message reaches them on the channel they’re most likely to respond to. Why is this important?Channel affinity takes the guesswork out of cross-channel marketing. It figures out the best way to reach each customer—so your flows and campaigns perform better without you having to build a bunch of manual rules. Why is this important for us at

Sign-up forms are a critical part of growing your business. In this course, you’ll learn how to build strategic sign-up forms in Klaviyo to help increase ROI. This course is perfect for customers who know the sign-up form basics, and are looking to level-up their strategy with goal-driven, creative use cases. By the end of this resource, you will be able to: - Determine your form goal.- Differentiate form strategies in Klaviyo.- Build forms to achieve a specific goal.- Apply design best practices to your form.- A/B test your forms.- Analyze form performance.

In today’s fast-moving digital landscape, brands are no longer competing just on products or price - they are competing on customer experience. But as consumer behaviour evolves, so do the challenges facing marketers. Consumers might check TikTok, Instagram, email, and WhatsApp before their first coffee, yet many brands are still stuck managing each channel in isolation. The result? Fragmented experiences, repetitive messaging, and missed opportunities.  At Klaviyo, we believe it’s time to move from channel chaos to true connections. Our latest innovations in omnichannel marketing are designed to help brands orchestrate seamless, real-time engagement across every touchpoint - powered by unified data and adaptive AI.  But to ensure we are building the right solutions in the EMEA region, we need your input: Which mobile channels (SMS, RCS, WhatsApp) are most important to your business?  How do you combine these channels

 Most CRMs were built for sales teams, not fast-growing B2C brands juggling high volumes, high expectations, and fragmented tools. But that’s changing. Klaviyo was just recognized by IDC for launching the first CRM truly built for B2C, from the ground up.It’s not a “Frankenstack” or a bolt-on. It’s a unified platform where marketing, service, and data work together in real time - turning customer experience into a growth engine. Learn more in our blog. And let us know in the comments: How are you thinking about the role of service in you

Updates to “can receive email marketing” logicWe’re excited to announce updates to the “can receive email marketing” condition in segmentation and flows, so that it better aligns with the “active email profile counts” on the Profiles page and in Billing. We’ll be rolling this update out to all Klaviyo accounts between June 17 - July 1. Note (June 17, 2025): We originally planned to rollout the updates between June 11-25. We extended this out slightly to allow for additional testing, but all details remain the same.What’s changing?For segments and flows with the “Can receive email marketing” condition:Profiles that have no email address (ex. SMS-only profiles) will now be excluded Profiles that are list-suppressed but not globally suppressed will be includedFor segments and flows with the “Cannot receive email marketing” condition:Profiles that have no email ad

Hello, Community! I’m Devin, a Senior Product Manager at Klaviyo Hi everyone! I’m excited to introduce myself and share a bit about what I’m currently working on. As a Product Manager, my job is to ensure that the products we build are not just functional, but genuinely useful, enjoyable, and empowering for all of you. Your feedback is invaluable in helping us shape and improve our features, so I’m eager to start this

Klaviyo’s Consumer Pulse provides weekly insights to help you navigate shifting consumer behavior in a volatile economy. Recent data shows consumers are highly price-sensitive, responding to deep promotions and increasingly favoring American-made products—yet trust, transparency, and brand value are also driving decisions. Week of May 19Memorial Day is emerging as an early indicator of shifting consumer behavior, with shoppers starting holiday purchases sooner due to concerns over pricing and inventory. As confidence remains fragile, brands must adapt by communicating clearly, emphasizing availability, and planning ahead to meet evolving expectations.👉 Read the full Consumer Pulse

I was so excited to get the chance to connect with Emily Ley, Founder & CEO of Simplified®, specializing in premium planners, organizational tools, and home management systems. Emily has been actively sharing her perspective on the current economic landscape and how it has impacted her business, we’ll dive deep into this subject on May 29th at 12:00pm EST - you can learn more and register  👉 HERE 👈Let’s first learn a little more about Simplified. About Simplified My mission with Simplified is to inspire and empower women with the tools they need to simplify their lives. We're more than just a planner company - we create tools that equip, empower, and inspire busy women to simplify their lives so

To all our German speakers out there:Es ist soweit: Das erste deutschsprachige Training von Klaviyo kommt! 🇩🇪 Hallo, ich bin Melody, Customer Education Specialist bei Klaviyo 🙂 Bei "Erste Schritte mit Klaviyo" zeige ich dir, wie du mit unseren Best Practices das Potenzial von Klaviyo voll ausschöpfen kannst! Und weil wir alle Listen lieben 😉 , gibt es eine Checkliste zur Kontoeinrichtung und die Erste-Schritte-Checkliste noch dazu.So kannst du sofort mit Klaviyo loslegen! Das Training deckt folgende Themen ab: IntegrationenAnmeldeformulare, FlowsKampagnenListen und Segmentesowie Nächste Schritte. Wann?Am 29.4. um 11 Uhr 🤠 Hier ist der Link:

Unlock the power of the marketing funnel: A webinar for entrepreneurs and small business owners The marketing funnel is your roadmap to effective marketing. It helps you engage customers, whether they’re discovering your brand for the first time or returning for another purchase. Join us for a step-by-step breakdown of the marketing funnel and learn how to turn theory into action.  Whether you’re launching a new product or looking to grow your business, understanding the funnel is key to marketing with confidence.  When? Apr 29, 11:00 AM EDT👉

Ready to take your restaurant marketing to the next level? Take our new course, Enhance restaurant guest relationships, today! This course is perfect for customers in the restaurant industry looking to better engage and retain their guests. It covers restaurant-specific use cases for driving online orders and more on-premise foot traffic. By the end of this resource, you will be able to:Integrate your tech stack with Klaviyo. Grow your marketing list with online and on-premise strategies.

 We all know how a great template can be the spark of creativity! Whether it's one you’ve created yourself or a template you stumbled upon that inspired you, we want to hear about it. This post is all about sharing and spreading inspiration within our amazing Community. Got a template that’s made your work easier or more exciting? Or maybe you’ve seen one that got your creative wheels turning? Share it here and let’s inspire each other to create something amazing! Feel free to drop your template links, descriptions, or even just a shout-out to the ones that have made a difference for you. Let’s build a treasure trove of ideas and templates to help each other grow! Looking forward to seeing what’s inspired you! 

 We’ve all been there - diving into digital marketing and figuring things out as we go. Whether you’ve been in the game for years or are just starting out, there’s always something we wish we knew sooner. This post is all about sharing those nuggets of wisdom.What do you wish someone had told you when you first started your digital marketing journey?  What lessons have you learned the hard way that could help someone else avoid the same pitfalls?Drop your advice, tips, and insights here to help others navigate the ever-evolving world of digital marketing with a little more confidence. Let’s support each other and grow together. Can’t wait to hear your stories and advice!  

For Community Member Appreciation Week I am excited to feature some of our most active and inspiring members. I connected with Sujal (KLIENT) to learn more about their background and advice for others, here’s what Sujal had to share: Can you share a bit about you and your business?I’m Sujal, from Nepal. Started out doing email gigs back in high school — now I run a full retention agency with my team providing email and sms that’s helped 50+ global brands generate over $10M+ through email and SMS. What drew you to partner with Klaviyo?

For Community Member Appreciation Week I am excited to feature some of our most active and inspiring members. I connected with Callum (Verve™) to learn more about their background and advice for others, here’s what Callum had to share: Can you share a bit about you and your business? Verve

For Community Member Appreciation Week I am excited to feature some of our most active and inspiring members. I connected with Disha (Mavlers) to learn more about their background and advice for others, here’s what Disha had to share: Can you share a bit about you and your business?I'm Disha Sharma, and I'm part of the team at Mavlers. I work as a campaign manager, and our team is really focused on helping businesses nail their email marketing, especially using Klav

For Community Member Appreciation Week I am excited to feature some of our most active and inspiring members. I connected with Catherine (Modern Dose) to learn more about their background and advice for others, here’s what Catherine had to share: Can you tell us a little about yourself and your business?I’m Catherine Zhu, founder of Modern Dose, a wellness brand offering goal-specific supplement drink mixes that simplify daily health routines. We’re focused

For Community Member Appreciation Week I am excited to feature some of our most active and inspiring members. I connected with Stacie & Jess (Coveted Cover) to learn more about their background and advice for others, here’s what they had to share: Can you tell us a little about yourself and your business?Sure! Coveted Cover is a subscription-based book box. We publish limited, exclusive special editions of books from indie and traditionally published authors. Our books are hand-signed by the authors and feature unique cover concepts w

For Community Member Appreciation Week I am excited to feature some of our most active and inspiring members. I connected with Ali (aliXemail Marketing Agency) to learn more about their background and advice for others, here’s what Ali had to share:  Can you share a bit about yourself and your business?I am Muhammad Ali Raza from Pakistan, specializing in Klaviyo email marketing for over four years. I have worked with more than 200 eCommerce stores on email and SMS marketing. I run the only YouTube chann

🎉 Community Member Appreciation Week is here – Win up to $500 in gift cards! 🎉We’re rolling out the red carpet for YOU this week — it’s Community Member Appreciation Week, and we’re celebrating all the amazing contributions you make every day. Whether you’re asking great questions, sharing helpful insights, or just joining the conversation, this is your moment to shine!💬 Here’s the deal:Engage in the Klaviyo Community this week — post, reply, react, or start a discussion — and you’ll be entered to win gift cards valued up to $500 from top brands like:Dollar Shave Club Glossier Birkenstock FashionNova AS Beauty Filson Dagne Dover The sak Fishwife Tecovas Happy Wax Ministry of Supply Daily Harvest💡 The more you participate, the better your chances of winning. We’ll be

Feeling the strain of silo-ed data and disjointed tech stacks? It can make scalable personalization feel impossible. Luckily, in February, Klaviyo became the only CRM built for B2C, directly addressing the disjointed tech stack and fragmented data challenges. We’re proud to offer more features designed to take your personalization strategy even further:Automated SMS conversations Mobile in-app messaging Custom objectsRead more about these features in our blog.Let us know in the comments:Whic

Hi there 👋🏼, my name’s Adrianne Poole and I’m the Senior Director of Customer Education at Klaviyo.  Customer Education strives to be the destination to help you succeed with Klaviyo and maximize your investment. We’re committed to creating best-in-class educational resources for you, our motivated Customers and Partners, to expand your skills and confidence.  We offer a robust catalog of content to accommodate various learning types, schedules, and timezones. From live trainings to on-demand resources, we’ve got you covered!  I’m thrilled to take this opportunity to share with you one of our most popular offerings: Certificates!  Take a look at a few of these scenarios; do you see yourself in any of them?

Are you looking to close the gap with your silo-ed data?That’s why we’re dedicated to expanding and improving our integration ecosystem. This quarter, we focused on powerful integrations that help you:capture zero-party data to fuel personalization. automate high-converting email & SMS campaigns. turn on-site engagement into lasting customer relationships.Learn more about the powerful integrations that help you power personalized marketing and customer loyalty.Let us know in the comments: Which integrations have you tried? What other integrations would you like to see?