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286 Topics
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements
Champion of the month: Joe Hsieh

Hi Community!  Our Champions are an integral part of our Community and make it the inclusive and educational platform it is today. They provide constant commitment to helping their peers, sharing their strategies as industry leaders, and creating inspirational content to help our users learn and grow together! I’m happy to recognize this long standing Klaviyo advocate, who has regularly come to the aid of all Community members. Whether you have just joined or are a long standing member of the Community, sooner or later you have run into an engaging comment or best answer by this Champion. While I’m sure this comes as no surprise at all, our next Champion of the month is: 🎉 @retention (Joe Hsieh) 🎉   Joe is the Founder and Chief Marketer of his agency Retention Commerce, which he created over 7 years ago. He was first introduced to Klaviyo from his first ever Shopify client and has been a long-time user ever since. When asked what the Community means to Joe, he shared:“The Klaviyo Com

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s0lid
Active Contributor III
stephen.trumble
stephen.trumbleKlaviyo Alum
published in Product Updates & Announcements
Apply to be a 2025 Community Champion

🚨Klaviyo Community Champions are our most passionate and experienced partners and customers. Champions are located all over the world, spanning all different industries and specialities.🚨As a Champion, you’ll have the opportunity to directly influence Klaviyo’s roadmap, share your expertise with other Klaviyo users, and be recognized as a leader in the ecommerce space. Whether you’re answering questions on the forums, starting a local meetup group, or speaking at an event, you can share your expertise any way that makes you shine best. Champions are experts in their field eager to help up and coming brands achieve success and are bullish on the Klaivyo brand. If this sounds like you, submit your application for our 2025 cohort by January 22nd.Checkout the 2025 Champion program page for more information and application! 

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Contributor I
stephen.trumble
stephen.trumbleKlaviyo Alum
published in Product Updates & Announcements
🏆April's Community Allstars🏆

Welcome to the latest update from the Klaviyo Community Allstars! We're here to highlight the outstanding collaboration and support shown by our top members each month. Our community is a place for valuable insights, technical expertise, and collaboration opportunities. We want to thank each member for their contributions.🎉 Let's shine a spotlight on the top performers from April, who set the standard for excellence in our community. Join us in celebrating their success and let it inspire us all! 🎉🚨 Our top contributor: 🚨 🏆 Our top 5 contributors: 🏆 Checkout some of the top 5’s  best answer contributions to the community: You might wonder, "How can I become a Klaviyo Community Allstar?" Well, there are many ways to earn points, from starting discussions and offering helpful advice to receiving likes and providing thoughtful solutions to others' questions.As you accumulate points, you'll rise through the ranks, unlock badges, and even secure a place on the leaderboard!

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AlexandraPalau
Partner - Silver
stephen.trumble
stephen.trumbleKlaviyo Alum
published in Product Updates & Announcements
September's Community Allstars & new Superusers

Welcome back to the Klaviyo Community, where we value the spirit of collaboration and camaraderie among individuals who share common goals. Together, we create an environment brimming with valuable business and technical insights, mutual support, and constructive feedback. We're truly humbled by the outstanding contributions from every member of our community.Now, it's time for us to applaud the exceptional achievements of our top performers from September. Prepare to be inspired as we shine a spotlight on these remarkable individuals who have not only advanced our community, but also continue to set a higher standard of excellence. Join us in this celebration and let their success ignite the flames of inspiration in all of us!Let’s celebrate our top contributor!🏆 Allow us to celebrate a true powerhouse: Andy Dawson, also known as @bluesnapper. 🌟 Andy has contributed 8 detailed best answers, woven into 21 spot-on responses to our community's questions. 👏🔥 But that's not all–Andy's

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ebusiness pros
Partner - Silver
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements
February Shoutouts: Check out a Hot Tip about Collecting Customer Info in Klaviyo!

Happy Valentines Season Everyone! I’m sure it’s not that much of a secret by now, but you all are our special valentines and we are absolutely head over heels for our Community members!  Speaking of things near and dear to our hearts this lovey-dovey season, our mission is to nurture an inclusive platform for inspiration, strategic advice, and meaningful collaboration. What makes our Community special is the ability for our users to engage in peer-to-peer support and offer solutions or best practices to others looking for answers or advice.  We want to celebrate and give a Community Shoutout to users who are embodying this collaborative and helpful spirit by going out of their way to offer guidance to others in our Community!  A big thanks to these users: @bricatfree @Travis @Spark Bridge Digital LLC @vitbarreto @cdetdi  Hot Tip  : Check out @Travis’s helpful response to our own @vitbarreto’s question on how to get the most bang for our buck when it comes to collecting customer inform

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Mailbox Manny
Partner - Silver
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements
Summer shoutouts & how to avoid gmail clipping!

Hey Community!  Here at the Community we aim to create an inclusive space to learn, grow, and share with others! We want to celebrate and give a Community Shoutout to users who are embodying this collaborative and helpful spirit by going out of their way to offer guidance to others in our Community!  A big thank you to these users! Keep collaborating and helping each other to make our Community the best it can be!  @Petru Iacob @ibrahim_thinks @Alexander413 @tcalabris @max77 @KatherineB @wernstrom @oislt @JNorm @Tomb @twjcbs @Kenny @Martin Stevens @Katie_Farrell @ayyub_here @Dragos @dartacus @LittleSnail @angierc @Jeff Lusczynski @Dana M @MM6 Have you been helped by a member above? Give them a shoutout too!    Hot Tip : One of our own peers @max77 shared out his own topic about gmail clipping and how to avoid making his same mistakes. Thanks for sharing this out for us @max77! Learn how to avoid gmail clipping below!   Question to the Community : Our very own @Dana M came to the rescue

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Problem Solver II
stephen.trumble
stephen.trumbleKlaviyo Alum
published in Product Updates & Announcements
Community BFCM Challenge: Implement omnichannel strategies | Win $150 gift card

Hey Klaviyo Community!With Black Friday and Cyber Monday approaching, it's the perfect time to fine-tune your omnichannel strategies. Seamlessly integrating multiple channels can enhance customer experience and drive sales, and we want to see your best ideas!Challenge: Quick Omnichannel StrategyObjective: Share a unique and impactful omnichannel strategy that you will be implementing this year for BFCM.How to Participate:Think: Reflect on your omnichannel marketing experiences and come up with a strategy that has worked well for you or that you think could make a big impact. Share: Post your strategy in the comments below. This could involve coordinating messages across email, SMS, social media, and other channels, or any other quick win for a cohesive omnichannel approach. Engage: Browse through other members’ strategies, give a “like” to your favorites, and join the conversation to exchange tips and insights!Prize: The top 3 strategies with the highest engagement (likes) will be eval

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A
Contributor I
stephen.trumble
stephen.trumbleKlaviyo Alum
published in Product Updates & Announcements
June Community Allstars & New Superusers

Community Allstars The Klaviyo community proudly cultivates an energetic and collaborative space. Here, members unite to exchange valuable knowledge, empower each other, and provide constructive input. We are immensely grateful for the remarkable contributions made by our community members. Let's join forces to celebrate the exceptional achievements of our top performers in June. Brace yourself to meet the stellar individuals who have truly illuminated our path! 🏆Our top contributor this month is @bluesnapper , also known as Andy Dawson from Blue Snapper Digital Marketing with 239 points! Andy’s contributions include creating 16 replies to help fellow members, receiving 15 likes and giving 9 likes. Andy also had 8 of his replies selected as the best answer that supported other members questions. Andy has truly demonstrated what it means to be a Klaviyo Community Allstar. Thank you for all of your efforts! 🏆Leaderboard:🥇 @bluesnapper  (239 points)🥈 @Sumaya  (109 points)🥉 @dgibbs  (

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ebusiness pros
Partner - Silver
stephen.trumble
stephen.trumbleKlaviyo Alum
published in Product Updates & Announcements
Klaviyo Portfolio

Klaviyo Portfolio the smartest way to manage all your accounts in one place.  “We’re really excited about the portfolio release - moving faster, saving time. It really allows us to streamline and be nimble.”Courtney Meehan, Liberated Brands Deeper insights- Unlock valuable insights, monitor your performance across all your brands, and identify more opportunities.Better forecasting- Easily monitor spending with billing and usage tracking in a single view. Faster execution- Instantly clone all your marketing communications for a consistent customer experience.Simpler operations- Streamline user access and secure data with centralized control. Maximize marketing efficiency and scale across brands and regionsGlobal reporting- Find trends in your business by comparing all your accounts side-by-side.Centralized management - Gain seamless control over user access and billing without the need to jump between accounts.Cross-account cloning- Localize campaigns faster and easily replicate winning

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Active Contributor I
shoshana.antunes
Klaviyo Employee
shoshana.antunesKlaviyo Employee
posted in Product Updates & Announcements
Creating Virtual Shopping Experiences for Brick and Mortar Businesses

With all that has changed this year, how have you had to pivot your brick and mortar store for the holidays? If your physical and online stores are open on Black Friday/Cyber Monday, or you’re 100% online, you can still delight your customers with exciting experiences to make their holiday shopping merry and bright! Here are three tips to create these experiences virtually so that your customers get some of that holiday shopping magic from home:  Let your customers know if you’re open on Black Friday and update them on how you’ll be following COVID19 guidelines. Unlock the power of segmentation in Klaviyo by creating location-based segments to send these emails to. As different states have different guidelines, you’ll want to tailor each email to your local audience and let them know what they can expect shopping in-store with you this season. Learn how to set up location-based and other key segments for the holiday here.   Create buying guides. Push your customers to take a holiday sh

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Contributor I
Mason
Klaviyo Employee
MasonKlaviyo Employee
published in Product Updates & Announcements
Build an SMS marketing strategy

Are you looking to take next steps to build an SMS strategy alongside your owned channels to acquire, retain, and engage your SMS audience?Check out our new Academy course: Build an SMS marketing strategyBy the end of this course you’ll be able to:Incorporate SMS into your omnichannel strategy Connect your tech stack to SMS strategies Acquire new SMS subscribers through proven strategies Use keywords to personalize your customer experience Create segments based on SMS engagement Implement key SMS flow strategiesTake this course if you have:Enabled SMS in your account Taken Getting Started with SMSRegister now and build an SMS marketing strategy. 

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Travis
Active Contributor III
Brian Turcotte
Brian TurcotteKlaviyo Alum
published in Product Updates & Announcements
Share your innovative Klaviyo AI use cases - win prizes!News

Hi Community! Are you ready to revolutionize your marketing game? Klaviyo's cutting-edge AI features are here to propel your strategies to new heights. Harness the power of data-driven insights, smarter decision-making, and streamlined workflows like never before. Why use Klaviyo AI?The AI hype is real, but it's only as good as the data it uses. With Klaviyo, you're tapping into the best data available, empowering you to truly level up your marketing efforts. 🔮 Smarter Insights: Peek into the future with predictive analytics. Forecast next order dates, lifetime value, churn risk, and more. Plus, deliver personalized product feeds tailored to each customer's preferences. 🏆 Smarter Decisions: Elevate your strategies with AI-driven insights. Benchmark against industry standards, automate A/B testing, optimize form displays, and ensure your emails land in the right inbox at the right time. 🛠️ Smarter Work: Say goodbye to manual tasks. Let AI do the heavy lifting with segment creation, S

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Contributor I
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Klaviyo Employee
jenkesslerKlaviyo Employee
published in Product Updates & Announcements
What’s new in Klaviyo: August 2024 product updates

Since day one, our priority at Klaviyo has been to build products our customers love.We focus on creating features that address your needs, ensuring you have the tools to build lasting relationships and accelerate revenue growth. Our approach to product development revolves around two key principles: pace and wonder. We strive to deliver continuous improvements and innovative features that feel magical and transformative.In the past year alone, we released over 500 features, and we’re looking to outdo ourselves by the end of 2024. Our commitment is not only to release new features rapidly, but also to ensure you have the resources and support to maximize their potential.That’s why we’ve revamped our “What’s New” page, where you can find all our latest features and updates. You can even subscribe to receive monthly updates directly to your inbox so that you stay informed and ready to leverage new tools.Here are some of the exciting updates we’re launching this quarter: Out now: personal

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nededimki
Contributor I
nicole.daly
Community Manager
nicole.dalyCommunity Manager
published in Product Updates & Announcements
Join our new Woo user group

Dear Community Members, I’m excited to introduce our new group tailored specifically for Woo users on Klaviyo! This dedicated forum will provide a space for you to:Stay informed about the latest product updates and Woo integration news Discover upcoming ecosystem events and meetups Troubleshoot integration issues with our experts Connect and share insights with other users and developersIf you’re a Woo user or an agency working with Woo users, we’d love for you to join us! You can become a member of our group here.-Nicole

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nicole.daly
Community Manager
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements
January Shoutouts: Check out a Hot Tip about Custom Reports in Klaviyo!

Happy New Year Community! Let’s get started with our first edition of Community Shoutouts for 2022!  Our mission is to nurture an inclusive platform for inspiration, strategic advice, and meaningful collaboration. What makes our Community special is the ability for our users to engage in peer-to-peer support and offer solutions or best practices to others looking for answers or advice.  We want to celebrate and give a Community Shoutout to users who are embodying this collaborative and helpful spirit by going out of their way to offer guidance to others in our community!  A big thanks to these users: @sourabh @Tomb @Samantha @nzRick @jennym @siddhantmehandru  Hot Tip  : @siddhantmehandru shared why building Custom Reports in Klaviyo could be advantageous for your business strategy. Thanks for going out of your way to share this tip with the Community!  Check out this conversation they started to learn more!     Question to the Community  : What advice do you have to share with others a

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sourabh
Partner
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements
Thank you '22 Champions for your help to prep for Cyber Weekend!

We want to give a special thanks to the following ‘22 Champions who went above and beyond to engage in our Community last month to ensure Community users were educated and prepped for Black Friday / Cyber Monday. Your participation makes our platform an inspirational and collaborative place to help us achieve success together! 💫 Thank you to: Bobi aka @Bobi N.  Tim aka @Akers Digital  Chelsea aka @chelsgrove  Omar aka @Omar  Peyton aka @Spark Bridge Digital LLC  Mat aka @mat.bingham  Bryan aka @In the Inbox  To learn more about our Champions and how to connect with them further, check out their profiles on ​our Champions page. 🏆  Share your gratitude and some kind words for all our Champions have contributed, from from Show and Tell articles to replies in the Community, below! 🙌🏻 📣   

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ashley_mcdermott
Klaviyo Employee
stephen.trumble
stephen.trumbleKlaviyo Alum
published in Product Updates & Announcements
New and notable: Klaviyo product updates

February was a busy month! We’re excited to announce new features to help you check flow performance in one click, easily review profile data, and more. From new API endpoints to an upgraded view of the flows page, we’re always improving Klaviyo so you can spend your time where it matters most.  Top features this month A reimagined flows page.  Check out more details about the flows page redesign. Notifications upgrade from the bell icon. Learn more about the enhancements here.  Other notable releasesA/B testing in recipient’s local timezone is now available. Check out the Help Center to configure these additional test settings.  Profiles page redesign. Check it out today. Add a close button to form teasers. Learn more  Quick actions now available from the main search bar. Check out the Help Center for more information. Centra integration launch. Learn more about the integration here. 

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stephen.trumble
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements
Sex, drugs, and DTC: How “Taboo” Brands Are Owning Marketing

Ever wanted a place to air your grievances with the likes of Facebook, Google, and Amazon? This is your chance. Today, we published an article on the Klaviyo blog sharing the stories of 6 “taboo” brands that have been blocked from marketing through paid social ads, paid search ads, organic social ads, and even out-of-home advertising. https://www.klaviyo.com/blog/taboo-brands-marketing  While this issue is especially prevalent for brands in regulated and censored markets, we know this issue is all too common for brands across all industries. So we want to hear from you: What was your most frustrating experience where your content was blocked, rejected, or removed from a third-party platform. Was it clear why? And what was the impact on your business?

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J
Contributor II
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements
Champion of the month spotlight: Omar Lovert

Hi Community! Our Champions are an integral part of our Community. They make it the inclusive and educational platform it is through their constant commitment to helping their peers, sharing their thoughts and strategies as industry thought leaders, and creating inspirational content to help our users learn and grow together!  I’m excited to recognize a Klaviyo Champion who has shared his knowledge and provided troubleshooting with his fellow Community members compassionately and consistently for 2.5 years. No doubt you’ve seen this Champion contribute his strategies to threads all over the Community this month. I'm thrilled to share that our May Champion of the month is: @omar (Omar Lovert)! Omar is the CEO and owner of his agency, Polaris Growth, which he created 3.5 years ago. While he got his start in website building, he’s been in the email marketing world for 15 years. He was first introduced to Klaviyo in  2018 and has been a long-time user ever since, for which the Community gr

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Claudia Howard
Contributor I
stephen.trumble
stephen.trumbleKlaviyo Alum
published in Product Updates & Announcements
Community BFCM Challenge: Grow your list | Win $150 gift card

Hey Klaviyo Community!Black Friday and Cyber Monday are around the corner, and we're excited to see your creativity in action! One of this year's challenges is all about supercharging your email & SMS list growth.Challenge: Quick Win for List GrowthObjective: Share your best tips and strategies for rapid email & SMS list growth. How to Participate:Think: Reflect on your experience and consider a unique, quick, actionable tip or strategy that has helped you grow your email & SMS list rapidly. Share: Post your strategy in the comments below. It could be a pop-up idea, a social media strategy, an incentive or discount for sign-ups, or any other quick win. Engage: Read through other members' tips and give a thumbs up to the ones you find most valuable. Feel free to ask questions and start discussions!Prize: The top 3 strategies from each challenge with the most engagement (likes) will be evaluated to win a $150 gift card from a Klaviyo Customer! Terms and conditions apply.Deadl

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Contributor I
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements
Champion of the Month Spotlight: Andy Dawson

Hi Community!  It’s time to celebrate the hard work our Champions contribute to this special Community. Our Champions are an integral part of peer-led learning and connection in this space. They’re part of an elite group of Klaviyo MVPs who share a constant commitment to helping their peers, sharing their thoughts and strategies about the industry, and creating inspirational content to help all of us learn and grow together. It’s time to celebrate the second Champion of 2024, who went above and beyond solving the MOST questions in the Community in April: a whopping 33 answers! *drops mic* And the May Champion Spotlight goes to (drum roll please): Andy Dawson, @bluesnapper  As a 5x #1 Community Allstar and our overall 2023 #1 Allstar, Andy is a familiar name around our space, collaborating and sharing his insights everywhere in the Community. He’s the managing director & owner at Blue Snapper (which you’ll recognize as his iconic username).  Blue Snapper is a Klaviyo partner providi

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DavidV
Partner - Platinum
stephen.trumble
stephen.trumbleKlaviyo Alum
published in Product Updates & Announcements
An update on Klaviyo tracking for Shopify merchantsNews

Klaviyo is now integrated with Shopify’s Customer Privacy API so we can adhere to the Customer Privacy settings you have selected in your Shopify account. These settings dictate how we use cookies to collect and store data for your online store visitors in the EU, EEA, UK, and Switzerland. What impact does this have on my Klaviyo account?Based on your Customer Privacy settings in Shopify, Klaviyo may not track onsite events (Active on Site, Viewed Product, and Added to Cart) for visitors to your Shopify store in the EU, EEA, UK, and Switzerland, unless they have provided consent.You may notice a decline in the volume of onsite events in your Klaviyo account going forward. These events are often used to build segments, trigger browse abandonment or cart abandonment flows, or target onsite forms. Online store visitors in the European regions mentioned above who have not provided consent for onsite behavioral tracking will be excluded from these Klaviyo activities.  Why is this update bei

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R
Contributor I
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements
Champion of the month spotlight: Ashley Ismailovski

Hi Community!  Our Champions are an integral part of our Community and make it the inclusive and educational platform it is through their constant commitment to helping their peers, sharing their thoughts and strategies as industry thought leaders and creating inspiration content to help our users learn and grow together!  To recognize and celebrate their contribution to our Community, we will be spotlighting a Champion each month based on their high engagement and contribution in the Community. The first Champion we are spotlighting is none other than new Champion: @Ashley I.  There is no doubt you have seen Ash around in Community threads and leaderboard helping others. She is the director of email marketing at SmartSites and has been there at 3 years. SmartSites has been a Klaviyo partner since the end of 2020. We’re happy to have them apart of our Community When asked why @Ashley I. wanted to be a ‘23 Community Champion, she shared:“Now more than ever, I feel it's important to see

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ZacharyK
Partner - Silver
D
Klaviyo Employee
devinbhatiaKlaviyo Employee
published in Product Updates & Announcements
The strategy upswing: Espresso shotVideo

 I often get asked by my customers, What more can we do? Is there another audience or segment that we can reach out to, to generate additional revenue? Whenever I get that question, I always think about the lowest hanging fruit available. Time is scarce, and we want to make sure that we're being as efficient as possible.I've come up with the Espresso shot. That has driven 30+ percent open rates, 3+ percent click rates, and in some cases can generate revenue up to 30 to 40% of a standard newsletter. Watch the video above to find out more and implement this in your own account now!

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D
Contributor I
stephen.trumble
stephen.trumbleKlaviyo Alum
published in Product Updates & Announcements
Adding past profiles to flows has never been easier

We’re excited to announce improvements to adding past profiles in Flows! Add Past Profiles (formerly known as “Backpopulation”) allows you to queue people for flow actions retroactively. It’s most commonly used when you set a new flow live but want to queue contacts that would have qualified had the flow existed earlier. Adding past profiles ensures that you hit every eligible past contact with the right message, at the right point in time.  What’s NewBackpopulation is now called “Add Past Profiles” to clearly reflect functionality and eliminate confusion. You’ll see an “Add Past Profiles” button in the top right of the flow builder  While the functionality for adding past profiles (or backpopulating) remains the same, you’ll now see a clearer set of options for how profiles will be added to the flow. This makes it easier to confidently add past profiles into your flow Clearer distinctions between what makes a past profile eligible for this function along with where they will be added

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David To
Klaviyo Employee
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